Tag Archives | Website

How To Prove Your Website Can Be Trusted (& Increase Conversions Easily)

Most of us are familiar with the judicial principle that people are considered innocent unless enough evidence surmounts to prove them guilty. This judicial right comes out of basic human ethics in that it's bad to have guilty people go free, but it's worse to have innocent people punished for crimes they didn't commit. Websites, …

searchenginepeople.com - 2 weeks ago Loading+Bookmark  

Discussing Conversion Rate Optimization and Website Strategy With Tiffany daSilva by @wonderwall7

Roles that focus specifically on conversion rate optimization (which,  according to Qualaroo, is the “method of using analytics and user feedback to improve the performance of your website,” as well as improving other metrics as identified as KPIs), have become more popular in the last few years. One person who is excelling in this area …

searchenginejournal.com - 3 weeks ago Loading+Bookmark  

Yes, You Should Get An SSL Certificate for Your Website

Google has recently come out and explicitly said were starting to use HTTPS as a ranking signal. Currently, it is a "lightweight signal", but that could easily change, and it might have more weight in the future. Traditionally, Https was used only when sensitive information was being transmitted, for example, when completing online transactions (it …

searchenginepeople.com - 4 weeks ago Loading+Bookmark  

Mastering Website Personalization in 4 Easy Steps by @mvolpe

We used to be buried in ads. Now we’re buried in content. The problem is, when consumers are overwhelmed with information they don’t need and didn’t ask for, they are quick to migrate towards more relevant sites. We saw this in the early days of inbound marketing when search enabled people to ignore ads and take control of …

searchenginejournal.com - 4 weeks ago Loading+Bookmark  

Mastering Website Personalization in 4 Easy Steps by @mvolpe

We used to be buried in ads. Now we’re buried in content. The problem is, when consumers are overwhelmed with information they don’t need and didn’t ask for, they are quick to migrate towards more relevant sites. We saw this in the early days of inbound marketing when search enabled people to ignore ads and take control of …

searchenginejournal.com - 4 weeks ago Loading+Bookmark  

Will Your Business (And Your Website) Adapt & Evolve With Google?

We’ve come a long way from the “10 blue links” search results page. Columnist Trond Lyngbø outlines how to ensure you’re keeping up as SEO develops. The post Will Your Business (And Your Website) Adapt & Evolve With Google? appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 4 weeks ago Loading+Bookmark  

5 Back-to-Basic Tricks to Turbocharge Your Website Conversions by @searchrook

Who wouldn’t want every single visitor to their website to make a purchase (or three), before they leave? Unfortunately, in the real world, we know average website conversion rates hover between 2 and 10% depending on the industry and how efficiently the site is being run. But it doesn’t always have to be that way. The …

searchenginejournal.com - 1 month ago Loading+Bookmark  

Big List of SEO Tips and Tricks for Using HTTPS on Your Website

Posted by Cyrus-Shepard It’s rare that Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results. HTTPS isn’t like other ranking factors. Implementing it requires complexity, risks, and costs. Webmasters balance this out with benefits …

moz.com - 1 month ago Loading+Bookmark  

AdWords’ New Website Call Conversions – SEER’s Beta Experience

This week, Google introduced a new feature for AdWords — Website Call Conversions. Well, at least it’s new to most people. It’s actually been in super secret secret beta status since at least October 2013. (Image Credit) And from what I hear, there was an even more alpha version of it before that. Needless to …

seerinteractive.com - 2 months ago Loading+Bookmark  

Building a new website? 10 reasons why you should consider SEO from the start!

Whether you’re just starting out and building a website from scratch, or you’re looking to give your current website a makeover, pulling your SEO team in from the start will save you time in the long run. I see it time and time again. A website is built, then the SEOs are pulled in to …

seoptimise.com - 2 months ago Loading+Bookmark  

How To Use Pinterest To Create Traffic To Your Website

by mkhmarketing Pinterest. The social media site that is excellent for generating great content and most importantly, driving traffic. So why is it sometimes overlooked by businesses? Simply because some aren't sure how to use the site and just don't believe that it can help increase traffic. Recent statistics show that Pinterest has a staggering …

searchenginepeople.com - 2 months ago Loading+Bookmark  

Experiment: We Removed a Major Website from Google Search, for Science!

Posted by Cyrus-Shepard The folks at Groupon surprised us earlier this summer when they reported the results of an experiment that showed that up to 60% of direct traffic is organic. In order to accomplish this, Groupon de-indexed their site, effectively removing themselves from Google search results. That’s crazy talk! Of course, we knew we …

moz.com - 2 months ago Loading+Bookmark  

How To Get More Organic Traffic To Your Website

If anyone tries to tell you building organic traffic is easy, don’t listen to them. If you’re looking for a quick fix, I’m afraid you’re not going to find it here. Building organic traffic is the hardest work you’ll ever put in to your website. With that being said, it’s also the greatest investment of time… …

blog.positionly.com - 2 months ago Loading+Bookmark  

Is Your Business Website Too Focused On Brand and Sales?

For many small businesses on-page SEO is possibly one of the most important area to get right, especially when if you are in a relatively non-competitive market. However, all too often small businesses get this wrong. Brand awareness is important, as is a good catchy sales pitch that will encourage readers to pick up the …

searchenginepeople.com - 3 months ago Loading+Bookmark  

5 Essential Steps to Future Proof Your Website

In our ever-changing online world, it can seem like an SEO’s life is a never-ending attempt to keep up with algorithm changes. Constant fixes, undoing of old work performed by previous agencies, and trying to predict what the next shift will bring. It can be exhausting and even appear futile. But what if there was …

seoptimise.com - 3 months ago Loading+Bookmark