Tag Archives | Website

How To Make Every Single Page On Your Website Evergreen

Web pages may not be meant to last forever, but I think that most web pages can do a lot better. Many pages and articles published today lack evergreen qualities, which means that in a few months or years, they will be old and useless. They will join the billions of other pages littering the… . …

searchengineland.com - Friday, December 12, 2014 - 7:47 Loading+Bookmark  

E-Commerce 101: 12 Last Minute Ways to Optimize Your Website For the Holiday Season by @albertcostill

It only seemed like yesterday that it was November 1st, aka the day after Halloween. As I was getting ready for my final Halloween party of the year, I noticed that nearly every other ad that popped up was for the holiday season. While this isn’t exactly groundbreaking, it definitely felt like the upcoming rush of …

searchenginejournal.com - 2 weeks ago Loading+Bookmark  

Tactical Website Acquisitions: An Alternative Way to Increase Your Search Traffic

As any SEO will tell you, clawing your way to the top and staying ahead in competitive verticals online continues to get harder – not only is the Google algorithm an ever-evolving beast but SEO is a zero-sum game with more entrants than ever vying for a finite number of positions. Say you’re getting XXX,XXX …

skyrocketseo.co.uk - 2 weeks ago Loading+Bookmark  

Google Algorithms and What They Mean to Your Website

Whether you’re new to SEO or you’ve been there long enough to master its every nook and cranny, there’s a perennial search phenomenon spearheaded by Google that you should always look out for. These are the developments and updates that come in the form of search algorithms, the step-by-step procedure and calculation employed by Google… …

blog.positionly.com - 1 month ago Loading+Bookmark  

Understanding Question/Query Answering In Search & How It Relates To Your Website

As Google delves further into semantic search, our focus must shift from targeting keywords to answering questions. Columnist Barbara Starr shows how you can use structured data to help search engines understand your content. The post Understanding Question/Query Answering In Search & How It… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

Finding Hidden Content Opportunities For Your Local Website

Once you’ve fulfilled your website’s basic content needs, you’ll need to up the ante to stay competitive in search engines. Contributor Rachel Lindteigen shares some tips. The post Finding Hidden Content Opportunities For Your Local Website appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

How To Prove Your Website Can Be Trusted (& Increase Conversions Easily)

Most of us are familiar with the judicial principle that people are considered innocent unless enough evidence surmounts to prove them guilty. This judicial right comes out of basic human ethics in that it's bad to have guilty people go free, but it's worse to have innocent people punished for crimes they didn't commit. Websites, …

searchenginepeople.com - 2 months ago Loading+Bookmark  

Discussing Conversion Rate Optimization and Website Strategy With Tiffany daSilva by @wonderwall7

Roles that focus specifically on conversion rate optimization (which,  according to Qualaroo, is the “method of using analytics and user feedback to improve the performance of your website,” as well as improving other metrics as identified as KPIs), have become more popular in the last few years. One person who is excelling in this area …

searchenginejournal.com - 3 months ago Loading+Bookmark  

Yes, You Should Get An SSL Certificate for Your Website

Google has recently come out and explicitly said were starting to use HTTPS as a ranking signal. Currently, it is a "lightweight signal", but that could easily change, and it might have more weight in the future. Traditionally, Https was used only when sensitive information was being transmitted, for example, when completing online transactions (it …

searchenginepeople.com - 3 months ago Loading+Bookmark  

Mastering Website Personalization in 4 Easy Steps by @mvolpe

We used to be buried in ads. Now we’re buried in content. The problem is, when consumers are overwhelmed with information they don’t need and didn’t ask for, they are quick to migrate towards more relevant sites. We saw this in the early days of inbound marketing when search enabled people to ignore ads and take control of …

searchenginejournal.com - 3 months ago Loading+Bookmark  

Mastering Website Personalization in 4 Easy Steps by @mvolpe

We used to be buried in ads. Now we’re buried in content. The problem is, when consumers are overwhelmed with information they don’t need and didn’t ask for, they are quick to migrate towards more relevant sites. We saw this in the early days of inbound marketing when search enabled people to ignore ads and take control of …

searchenginejournal.com - 3 months ago Loading+Bookmark  

Will Your Business (And Your Website) Adapt & Evolve With Google?

We’ve come a long way from the “10 blue links” search results page. Columnist Trond Lyngbø outlines how to ensure you’re keeping up as SEO develops. The post Will Your Business (And Your Website) Adapt & Evolve With Google? appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark  

5 Back-to-Basic Tricks to Turbocharge Your Website Conversions by @searchrook

Who wouldn’t want every single visitor to their website to make a purchase (or three), before they leave? Unfortunately, in the real world, we know average website conversion rates hover between 2 and 10% depending on the industry and how efficiently the site is being run. But it doesn’t always have to be that way. The …

searchenginejournal.com - 3 months ago Loading+Bookmark  

Big List of SEO Tips and Tricks for Using HTTPS on Your Website

Posted by Cyrus-Shepard It’s rare that Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results. HTTPS isn’t like other ranking factors. Implementing it requires complexity, risks, and costs. Webmasters balance this out with benefits …

moz.com - 3 months ago Loading+Bookmark  

AdWords’ New Website Call Conversions – SEER’s Beta Experience

This week, Google introduced a new feature for AdWords — Website Call Conversions. Well, at least it’s new to most people. It’s actually been in super secret secret beta status since at least October 2013. (Image Credit) And from what I hear, there was an even more alpha version of it before that. Needless to …

seerinteractive.com - 4 months ago Loading+Bookmark