Tag Archives | ways

5 Ways Your Site Might Fail Google’s Mobile-Friendly Test

On Tuesday, Google announced a new label in search results that states whether or not a site is “mobile-friendly.” Now when you’re on your phone, you’ll know ahead of time if the site you’re thinking about visiting is optimized for your device. Accompanying that announcement, Google said that they are also experimenting with a ranking boost for sites …

portent.com - 8 months ago Loading+Bookmark  

20 Ways B2B SEOs Can Leverage Schema.org Markup

Structured data markup can improve search visibility, yet few websites use it. Columnist Derek Edmond provides tips for B2B marketers on how to get started. The post 20 Ways B2B SEOs Can Leverage Schema.org Markup appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 8 months ago Loading+Bookmark  

2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC

No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion terms. The post 2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 8 months ago Loading+Bookmark  

5 Ways to Build Up Brand Evangelists by @jeanmariedion

Developing an excellent online reputation means doing more than simply talking endlessly about how wonderful your company is. If you’re the only one doing the talking, and you have a vested interest in seeing your company succeed, chances are your words will be taken with more than just a grain of salt. In fact, your …

searchenginejournal.com - 8 months ago Loading+Bookmark  

4 Ways to Build Trust and Humanize Your Brand

Posted by MackenzieFogelson Hey there Mozzers. This is a collaborative post between myself and a good friend of mine, Matthew Sweezey. Sweezey is the head of B2B Marketing Thought Leadership at Salesforce.com and he knows a whole lot about marketing. We’re excited to share this post with you and look forward to your feedback in the …

moz.com - 9 months ago Loading+Bookmark  

5 Ways Social Media Could Hurt Your Business by @albertcostill

There’s no denying that social media is a powerful resource for brands. With 74% of online adults on social media, it’s an effective way to reach and interact with your audience and share information about your brand. However, social media can also do harm to your business if you don’t understand how to properly manage your …

searchenginejournal.com - 9 months ago Loading+Bookmark  

Six Ways to Win on your Competitor’s Branded Keywords

Occupying your competitor’s SERP space with a pay-per-click ad provides the ability to capture traffic and convert visitors into customers who may have had previous intentions of spending their money elsewhere. While bidding on the branded terms of your competitors is not an innovative practice, poor execution is something we see over and over again. …

portent.com - 9 months ago Loading+Bookmark  

6 Easy Ways to Improve User Experience Using Analytics Data

User experience is important – little hitches in your site’s user experience could cost you conversions and repeat visitors, big ones could have your customers leaving to competitors in their droves. At the same time, finding problems and identifying opportunities can be hard and expensive, requiring extensive user testing and time-consuming A/B tests. However, that …

distilled.net - 9 months ago Loading+Bookmark  

Ways to Proactively Welcome Women Into Online Marketing

Posted by EricaMcGillivray A lot of my life’s work has been focused on increasing the visibility of women and other minorities in male-dominated professional fields. I’m not here to give you an intersectional Feminism 101 lesson or explain to you that institutional sexism is indeed alive and systemically present in online marketing. Instead, in the …

moz.com - 9 months ago Loading+Bookmark  

5 Essential Ways to Attract Customers to Your Online Store

No matter if you already have your online store for some time or you are just starting your adventure with ecommerce – you won’t succeed unless you can attract clients to your e-business. Of course, that sounds like it is easier said than done – acquiring users for an online store may be really difficult… …

blog.positionly.com - 10 months ago Loading+Bookmark  

25 Amazing Ways to Boost eCommerce Conversion Rates

Recent research shows that 53% of businesses spend less than 5% of their total marketing budget on conversion optimization. 35% of the businesses report a conversion rate of less than 1%. It wouldn't surprise me if a good chunk of businesses don't even know their eCommerce conversion rates. For this reason, I will be highlighting …

searchenginepeople.com - 10 months ago Loading+Bookmark  

3 Ways to Dig Deeper for Bigger Paid Search Success

The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details. Search Engine Watch – Latest

searchenginewatch.com - 11 months ago Loading+Bookmark  

3 Ways to Brainstorm a Useful How-to Video

There are lots of reasons to add how-to videos to your content marketing strategy: Make it easier for your customer to understand your product or niche Create another asset to get ranked and draw people in Drive video viewers into your conversion funnel Give your brand fans another reason to share on social media channels. …

internetmarketingninjas.com - 11 months ago Loading+Bookmark  

What Google? 4 Alternative Ways to Generate Traffic

It’s always nice to get traffic to your blog or website. Watching the point on the graph slowly edge towards the top right of the screen is one of the favorite pasttimes of content strategists (I can testify to that). Unfortunately, more than often you don’t really hold the key to making that happen. Someone… …

blog.positionly.com - 11 months ago Loading+Bookmark  

3 Ways to Extend Your Products Into Social This Holiday

Social shopping sites represent a huge revenue opportunity for retailers this holiday season. Social offers lots of value in the form of branding. Start by focusing on your top products, and use search data to drive social merchandising decisions. Search Engine Watch – Latest

searchenginewatch.com - 11 months ago Loading+Bookmark