Tag Archives | Using

Direct Answers – Using Query Intent Templates to Identify Answers

Almost a year ago, Search Engine Land published an article titled Google Search OneBox Answers Are Getting More Detailed. Search Engine Land has been referring to question-answering type results as Direct Answers, since they don’t seem to follow the normal rules of search results that return documents matching keywords in a query. Instead, they were …

seobythesea.com - 4 weeks ago Loading+Bookmark  

SEO Using Force-Directed Diagrams

Sometimes, the only way to understand a site is to look deep into the technology stack and gaze upon its dark, dark soul. But we at Portent try to avoid contact with evil beings. Instead, we use force-directed diagrams. I got my nerd on big-time and whipped up a few examples: A healthy site thriving …

portent.com - 1 month ago Loading+Bookmark  

Your Start-to-Finish Guide to Using Google’s Disavow Tool

Posted by MarieHaynes Have you used Google’s disavow tool? You might want to. If you have been actively involved in SEO for your website over the last few years, there is a good chance that you have unnatural links pointing to your site. These can hurt you in the eyes of Google’s Penguin algorithm. Or, …

moz.com - 1 month ago Loading+Bookmark  

There Is (Still) No Ranking Advantage To Using New Top-Level Domains by @mattsouthern

Google’s John Mueller felt the need to reiterate the fact that new top-level domains (TLDs) still do not provide any ranking benefit in search results. Matt Cutts initially stated this fact back in 2012 in response to an article which claimed new TLDs did provide a rankings advantage. Perhaps Mueller felt the need to share …

searchenginejournal.com - 1 month ago Loading+Bookmark  

Guide to Using Call Tracking for Local Search

I wanted to circle back to the call tracking issues in local. In my previous post, I wrote a great deal about where it doesn’t work. I also have wanted to cover where and how it does work. It made sense to me to ask someone in the industry to put it together so I …

blumenthals.com - 2 months ago Loading+Bookmark  

Guide to Using Call Tracking for Local Search

I wanted to circle back to the call tracking issues in local. In my previous post, I wrote a great deal about where it doesn’t work. I also have wanted to cover where and how it does work. It made sense to me to ask someone in the industry to put it together so I …

blumenthals.com - 2 months ago Loading+Bookmark  

Apple Maps Using New Partners For Multiple-Location Map Submissions

In October Apple launched Apple Maps Connect, intended to allow individual business owners to edit or add local business listings directly into Apple’s database. Apple told me at the time that it wasn’t intended for webmasters or outside agencies to manage multiple locations or listings… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

How Google Is Using Dynamic Testing To Build Out The Knowledge Graph

Google is constantly testing new ways to answer user queries. Columnist Eric Enge has been watching these experiments closely and shares what he’s observed. The post How Google Is Using Dynamic Testing To Build Out The Knowledge Graph appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark  

A Visual Guide to Using My Business Bulk Business Accounts For Multi User Management

Google is in the middle of a transition for bulk users from the Places Bulk dashboard to the My Business Bulk dashboard. Like the single location transition before this, it is frustrating and appears to a bulk user in the old dashboard to move excruciatingly slow*. But the technical aspects of the transition are not easy, …

blumenthals.com - 3 months ago Loading+Bookmark  

Using The New Treemaps Report In Google Analytics To Find AdWords Nirvana

Google Analytics’ new Treemaps report allows for lightning-fast analysis. Contributor Matt Lawson goes through some analyses to use in your account. The post Using The New Treemaps Report In Google Analytics To Find AdWords Nirvana appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark  

How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies

Columnist Erin Everhart shows you how to prove SEO value with traffic estimates based on your own organic data rather than generic web studies. The post How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 3 months ago Loading+Bookmark  

Teens Embrace Voice Search, Many Adults Feel “Like Geeks” Using It

According to a voice search study commissioned by Google, the most smartphone-obsessed teens are using voice search every day. However many adults feel self-conscious or embarrassed when they talk to their smartphones. The study found that 45 percent of US adults said they felt “like a… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 4 months ago Loading+Bookmark  

How Google May Answer Fact Questions Using Entity References in Unstructured Data

A Google patent application explores how Google may answer factual questions from unstructured Web pages and results rather than from more structured sources such as Freebase or Wikipedia. The processes described in the patent are pretty interesting, and they might be more familiar to an SEO trained audience than a Semantic Web one, like a …

seobythesea.com - 4 months ago Loading+Bookmark  

6 Easy Ways to Improve User Experience Using Analytics Data

User experience is important – little hitches in your site’s user experience could cost you conversions and repeat visitors, big ones could have your customers leaving to competitors in their droves. At the same time, finding problems and identifying opportunities can be hard and expensive, requiring extensive user testing and time-consuming A/B tests. However, that …

distilled.net - 4 months ago Loading+Bookmark  

Using Query User Data to Classify Queries

It can be difficult classifying a query for a search engine based upon the query itself. For example, you could classify the query “lincoln” based upon: President Abraham Lincoln The location, Lincoln,Nebraska The Lincoln brand of car (shown with old time Hollywood star Tom Mix). Query Answering with User Behavior Data Search engines usually store …

seobythesea.com - 4 months ago Loading+Bookmark