Tag Archives | Using

How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies

Columnist Erin Everhart shows you how to prove SEO value with traffic estimates based on your own organic data rather than generic web studies. The post How To Estimate Traffic From A Ranking Increase Using Actual Metrics, Not Generic Studies appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - Tuesday, October 21, 2014 - 7:48 Loading+Bookmark  

Teens Embrace Voice Search, Many Adults Feel “Like Geeks” Using It

According to a voice search study commissioned by Google, the most smartphone-obsessed teens are using voice search every day. However many adults feel self-conscious or embarrassed when they talk to their smartphones. The study found that 45 percent of US adults said they felt “like a… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 1 week ago Loading+Bookmark  

How Google May Answer Fact Questions Using Entity References in Unstructured Data

A Google patent application explores how Google may answer factual questions from unstructured Web pages and results rather than from more structured sources such as Freebase or Wikipedia. The processes described in the patent are pretty interesting, and they might be more familiar to an SEO trained audience than a Semantic Web one, like a …

seobythesea.com - 2 weeks ago Loading+Bookmark  

6 Easy Ways to Improve User Experience Using Analytics Data

User experience is important – little hitches in your site’s user experience could cost you conversions and repeat visitors, big ones could have your customers leaving to competitors in their droves. At the same time, finding problems and identifying opportunities can be hard and expensive, requiring extensive user testing and time-consuming A/B tests. However, that …

distilled.net - 2 weeks ago Loading+Bookmark  

Using Query User Data to Classify Queries

It can be difficult classifying a query for a search engine based upon the query itself. For example, you could classify the query “lincoln” based upon: President Abraham Lincoln The location, Lincoln,Nebraska The Lincoln brand of car (shown with old time Hollywood star Tom Mix). Query Answering with User Behavior Data Search engines usually store …

seobythesea.com - 4 weeks ago Loading+Bookmark  

Use Twitter To Build Your Amazon Wishlist By Using This Hashtag by @mattsouthern

This week Twitter took another step towards facilitating consumer purchases through tweets by introducing the #AmazonWishlist hashtag. The new hashtag is integrated with Amazon’s wishlist-making tool, allowing Twitter uses to add items to their list by including that hashtag in a tweet. In order to use the hashtag you must link your Amazon and Twitter …

searchenginejournal.com - 4 weeks ago Loading+Bookmark  

Content Filter: Using Curation to Make Sense of Content and Grow Your Audience

In his introduction to the first edition of The Exhibitionist, Jens Hoffmann wrote: One measure of the vitality of a discipline is the intensity of the debate surrounding it He was talking about curatorial practice within the context of exhibition making, but his words could so easily apply to almost all aspects of modern day… …

blog.positionly.com - 1 month ago Loading+Bookmark  

Teach Google About Your Entities by Using Topical Hubs – Whiteboard Friday

Posted by gfiorelli1 I’m not so sure it’s correct to say—as is so common lately—that today’s SEO is a new one, especially with regard to on-site SEO. Many of the things that are necessary today were also necessary in the past: a well-designed information architecture, a great navigation structure, good internal linking, etc. We should talk …

moz.com - 1 month ago Loading+Bookmark  

Big List of SEO Tips and Tricks for Using HTTPS on Your Website

Posted by Cyrus-Shepard It’s rare that Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results. HTTPS isn’t like other ranking factors. Implementing it requires complexity, risks, and costs. Webmasters balance this out with benefits …

moz.com - 2 months ago Loading+Bookmark  

6 Things I Wish I Knew Before Using Optimizely

Posted by tallen1985 Diving into Conversion Rate Optimization (CRO) for the first time can be a challenge. You are faced with a whole armoury of new tools, each containing a huge variety of features. Optimizely is one of those tools you will quickly encounter and through this post I’m going to cover 6 features I …

moz.com - 2 months ago Loading+Bookmark  

The Ultimate Guide for Using Google+ Hangouts for Business

Of all the features that make up Google+, Hangouts are by far the most widely successful aspect of the social network. Hangouts allow people to connect with one another through video conferencing on a personal level or through Google+ Hangouts on Air that allow a Hangout to be shared live with the public. Google continues… …

blog.positionly.com - 2 months ago Loading+Bookmark  

Using Autocomplete To Hijack Local Search Results & Improve Online Reputation

Google is constantly refining its search engine algorithm in an effort to root out spam and improve the search experience for users. Over the years, this refinement process has largely rewarded those employing ethical search engine optimization (SEO) practices, as it is no longer easy to… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 2 months ago Loading+Bookmark  

Competitive Analysis for Panda Using SEMrush [Tutorial]

There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usabi Search Engine Watch – Latest

searchenginewatch.com - 3 months ago Loading+Bookmark  

How to Eventually Become a Millionaire Using Your SEO Knowledge

There are many types of SEO services you can offer and running your own websites might even be more profitable. But what are the most lucrative ways to offer your SEO expertise? Here are a few potential career choices for SEO experts. Search Engine Watch – Latest

searchenginewatch.com - 3 months ago Loading+Bookmark  

Using Modern SEO to Build Brand Authority

Posted by kaiserthesage It’s obvious that the technology behind search engines’ ability to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketing perspective. The emphasis on E-A-T (expertise, authoritativeness, trustworthiness) from Google’s recently updated Quality Rating Guide shows that search engines are shifting towards brand-related metrics …

moz.com - 3 months ago Loading+Bookmark