Tag Archives | Using

Content Filter: Using Curation to Make Sense of Content and Grow Your Audience

In his introduction to the first edition of The Exhibitionist, Jens Hoffmann wrote: One measure of the vitality of a discipline is the intensity of the debate surrounding it He was talking about curatorial practice within the context of exhibition making, but his words could so easily apply to almost all aspects of modern day… …

blog.positionly.com - 2 weeks ago Loading+Bookmark  

Teach Google About Your Entities by Using Topical Hubs – Whiteboard Friday

Posted by gfiorelli1 I’m not so sure it’s correct to say—as is so common lately—that today’s SEO is a new one, especially with regard to on-site SEO. Many of the things that are necessary today were also necessary in the past: a well-designed information architecture, a great navigation structure, good internal linking, etc. We should talk …

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Big List of SEO Tips and Tricks for Using HTTPS on Your Website

Posted by Cyrus-Shepard It’s rare that Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results. HTTPS isn’t like other ranking factors. Implementing it requires complexity, risks, and costs. Webmasters balance this out with benefits …

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6 Things I Wish I Knew Before Using Optimizely

Posted by tallen1985 Diving into Conversion Rate Optimization (CRO) for the first time can be a challenge. You are faced with a whole armoury of new tools, each containing a huge variety of features. Optimizely is one of those tools you will quickly encounter and through this post I’m going to cover 6 features I …

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The Ultimate Guide for Using Google+ Hangouts for Business

Of all the features that make up Google+, Hangouts are by far the most widely successful aspect of the social network. Hangouts allow people to connect with one another through video conferencing on a personal level or through Google+ Hangouts on Air that allow a Hangout to be shared live with the public. Google continues… …

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Using Autocomplete To Hijack Local Search Results & Improve Online Reputation

Google is constantly refining its search engine algorithm in an effort to root out spam and improve the search experience for users. Over the years, this refinement process has largely rewarded those employing ethical search engine optimization (SEO) practices, as it is no longer easy to… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 1 month ago Loading+Bookmark  

Competitive Analysis for Panda Using SEMrush [Tutorial]

There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usabi Search Engine Watch – Latest

searchenginewatch.com - 2 months ago Loading+Bookmark  

How to Eventually Become a Millionaire Using Your SEO Knowledge

There are many types of SEO services you can offer and running your own websites might even be more profitable. But what are the most lucrative ways to offer your SEO expertise? Here are a few potential career choices for SEO experts. Search Engine Watch – Latest

searchenginewatch.com - 2 months ago Loading+Bookmark  

Using Modern SEO to Build Brand Authority

Posted by kaiserthesage It’s obvious that the technology behind search engines’ ability to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketing perspective. The emphasis on E-A-T (expertise, authoritativeness, trustworthiness) from Google’s recently updated Quality Rating Guide shows that search engines are shifting towards brand-related metrics …

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Increase Your Leads Using LinkedIn’s Lead Collection Tool

If you've ever tried LinkedIn self-serve advertising you know it can be great for setting up niche targeting, allowing you to target users by job title, industry and even seniority. One feature that often gets overlooked is the free Lead Collection Tool, which allows users to request that your company contact them directly. How Does …

searchenginepeople.com - 2 months ago Loading+Bookmark  

AdWords Click Fraud Service Found Using Google’s Trademark, Promoting Itself On YouTube

How’s this for brazen? For at least two years, a Russian hacker has been running a cheekily-named click fraud service called GoodGoogle, promoting it in videos on Google’s YouTube and using Gmail accounts to correspond with customers. Online security expert, Brian Krebs, recently… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

Keyword Research Masterclass: Using the Google Keyword Planner

Research and Development (R&D) is something we tend to think of in terms of scientific and medical fields, and the manufacturing industry. Not content marketing. But think of your typical week (or even day) as a content or online marketer for the website you manage. Isn’t a lot of what you do a variation on… …

blog.positionly.com - 2 months ago Loading+Bookmark  

Using Majestic’s Topical Trust Flow to Find Online PR Opportunities

Using this powerful filter you can isolate the categories you’re interested in, explore the source links to see the news coverage in editorial context, and identify specific journalists to see what type of stories they’re interested in. Search Engine Watch – Latest

searchenginewatch.com - 2 months ago Loading+Bookmark  

Think Twice Before Using Top of Page Bidding in AdWords

What we did While bidding to the top of the page isn’t always the best strategy for paid search, it can be a good strategy depending on your goals, i.e. focusing on clicks or awareness, being the most competitive for certain terms, etc. We recently had a client who was hitting the end of their …

seerinteractive.com - 2 months ago Loading+Bookmark  

New Google Mobile Alert: Websites Using Flash May Not Work on Your Device

Google now warns mobile searchers when it detects pages that may not work on their devices (e.g., sites made with Flash). Google has shared resources for developers that will enable them to build websites that work for all devices. Search Engine Watch – Latest

searchenginewatch.com - 2 months ago Loading+Bookmark