Tag Archives | Using

Automate Alpha Beta Campaign Structure Using AdWords Scripts

While popular, an Alpha Beta campaign structure can be cumbersome to maintain — so columnist Russell Savage created AdWords scripts to help make this campaign management style more efficient and less labor-intensive. The post Automate Alpha Beta Campaign Structure Using AdWords Scripts appeared… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Thursday, July 30, 2015 - 7:45 Loading+Bookmark  

The SEO Expert’s Guide to Web Performance Using WebPageTest

Posted by mark.isham Any SEO professional knows that both site performance and user experience play an important role in search engine rankings and conversion rates. And just like there are great tools to help you find your search rank, research keywords, and track links, there are also excellent tools to help you improve your site …

moz.com - 2 weeks ago Loading+Bookmark  

Automation Innovation: Using Google Sheets to simplify Google Analytics Reporting Pt. 1

TL;DR: Using the Google Analytics API Add-on for Google Sheets and this template, easily compare two time frames and find trends or percentage increase/decreases. How much time do you spend looking at trends in Google Analytics every week? Every month? Or perhaps you spend more time exporting data from Google Analytics into Excel to analyze?… …

seerinteractive.com - 3 weeks ago Loading+Bookmark  

Increase Your Conversion Rate Using Colors in The Right Way

Almost 90 percent of all product assessments are related to color, indicates a study conducted by Quick Sprout. Each color has a psychological effect on us that goes deeper than we think. They have an enormous influence on our attitudes and emotions. For example, the color blue has a calming effect while yellow signifies joy …

blog.positionly.com - 1 month ago Loading+Bookmark  

Google Maps Using Photos to Identify Spam?

A couple of interesting patent applications surfaced at Google recently, involving the use of photography in Local Search, to identify whether or not businesses actually exist, or might be closed, or might be Web Spam. The first of these looks at Street Views images, and is: Systems and Methods of Correlating Business Information to Determine …

seobythesea.com - 2 months ago Loading+Bookmark  

How to Generate Content Ideas Using Buzzsumo (and APIs)

Posted by Paddy_Moogan Content is an important part of any digital marketing strategy. Whether it be content for links, conversion, education, search or any number of things. In this post I want to focus on one area—content that drives awareness of your brand. One tangible way to measure awareness is by looking at new visitors …

moz.com - 2 months ago Loading+Bookmark  

How to Write Better Titles Using Data-Driven Strategies [Infographic] by @MDMJonathan

How much time did you put into the title of your last blog post? If your answer was, “Not much” don’t worry, you’re not the only one. The post How to Write Better Titles Using Data-Driven Strategies [Infographic] by @MDMJonathan appeared first on Search Engine Journal. Search Engine Journal

searchenginejournal.com - 2 months ago Loading+Bookmark  

A Step-by-Step Guide to Using Twitter Ads for Lead Gen by @mchale05

Many businesses aren’t quite sure how to tackle Twitter marketing from a paid perspective. Here’s how to see a direct return on your Twitter ads investment. The post A Step-by-Step Guide to Using Twitter Ads for Lead Gen by @mchale05 appeared first on Search Engine Journal. Search Engine Journal

searchenginejournal.com - 2 months ago Loading+Bookmark  

Report: Apple Using Camera-Equipped Minivans To Capture Map Data

It’s a very safe bet that Google has invested hundreds of millions of dollars into Google Maps and Street View. While many people regard Street View as eye candy, it has actually served a more important function: capturing real-world geo-data for Google Maps. Now Apple appears to following in… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 2 months ago Loading+Bookmark  

Using Partnerships To Accelerate Content Marketing & Link Building

So you’ve built great content, but how can you take it to the next level to boost your visibility and attract more links? Columnist Eric Enge recommends partnerships. The post Using Partnerships To Accelerate Content Marketing & Link Building appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

Why You Should Be Using Google Analytics Smart Lists For Remarketing

Are you using Smart Lists in your remarketing efforts? Columnist Rebekah Schelfhout believes you should consider doing so if you’re not already. The post Why You Should Be Using Google Analytics Smart Lists For Remarketing appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

Using A Twitter Stream to Reinforce Mobile Local Branding on Google

Recently Google+ posts stopped showing up in the knowledge panel and Twitter content started showing up in real time in Google mobile searches. The only value to an SMB of using Plus and the only reason I recommended it was that it put messaging and an image on the front page of Google search. That post conveyed …

blumenthals.com - 3 months ago Loading+Bookmark  

Beyond Personalization: Using Data-Driven Marketing to Create Individualized Customer Experiences – June 4 Webcast

Cutting through the media clutter to deliver a personalized customer experience. The post Beyond Personalization: Using Data-Driven Marketing to Create Individualized Customer Experiences – June 4 Webcast appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark  

How to Get Started with an Advanced Remarketing Strategy Using Google Analytics by @ProvenData

Remarketing is becoming more important for companies to master. Learn advanced tips and strategies here for using Google Analytics for retargeting here. The post How to Get Started with an Advanced Remarketing Strategy Using Google Analytics by @ProvenData appeared first on Search Engine Journal. Search Engine Journal

searchenginejournal.com - 3 months ago Loading+Bookmark  

Using PPC Marketing to Make Content Go Viral: Here’s How It Works

Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to get your content out there using PPC. The post Using PPC Marketing to Make Content Go Viral: Here’s How It Works appeared first on Search Engine Land. . About SEO, PPC, SEM, Search …

searchengineland.com - 3 months ago Loading+Bookmark