Tag Archives | Study

Moving 5 Domains to 1: An SEO Case Study

Posted by Dr-Pete People often ask me if they should change domain names, and I always shudder just a little. Changing domains is a huge, risky undertaking, and too many people rush into it seeing only the imaginary upside. The success of the change also depends wildly on the details, and it’s not the kind …

moz.com - 4 weeks ago Loading+Bookmark  

Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs

New consumer survey data from Thrive Analytics (for the Local Search Association) reflect the emergence of a large and growing mobile user segment dubbed “mobile fanatics.” Just over 40 percent of the US smartphone population, these mobile users search more and rely more on their mobile… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 1 month ago Loading+Bookmark  

Song Lyrics Hit The SERPs: Analyzing Google & Bing Traffic To 5 Large-Scale Lyrics Websites [Case Study]

Many have noted that 2014 was a bad year for lyrics websites, but contributor Glenn Gabe set out to quantify the impact of search engines displaying song lyrics directly in the results pages. Read on for his findings! The post Song Lyrics Hit The SERPs: Analyzing Google & Bing Traffic To 5… . About SEO, …

searchengineland.com - 1 month ago Loading+Bookmark  

Study: Google Now Displays Rich Answers For 19.45% Of Queries

Rich answers are now displaying for targeted queries at a rate or 19.45% for targeted queries, according to a new study by Stone Temple Consulting. The post Study: Google Now Displays Rich Answers For 19.45% Of Queries appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

Photos Now Draw The Lowest Organic Reach On Facebook [STUDY] by @mattsouthern

Photos, once known to draw best reach and engagement for Facebook pages, are now drawing the lowest according to data from social media analytics company Socialbakers. An article from the same analytics company declared photos “king on Facebook” less than a year ago. The success of photos on Facebook is what helped lead to their …

searchenginejournal.com - 2 months ago Loading+Bookmark  

E-Commerce KPI Study: There’s (Finally) a Benchmark for That

Posted by ProfAlfonso Being a digital marketer, I spend my day knee-deep in data. The time I don’t spend analysing it, I spend explaining its significance to a client or junior colleague or arguing its significance with a client or senior colleague. But after many debates over the importance of bounce rate, time on site, …

moz.com - 3 months ago Loading+Bookmark  

Case Study: One Site’s Recovery from an Ugly SEO Mess

Posted by AlanBleiweiss This past March, I was contacted by a prospective client: My site has been up since 2004. I had good traffic growth up to 2012 (doubling each year to around a million page views a month), then suffered a 40% drop in mid Feb 2012. I’ve been working on everything that I …

moz.com - 3 months ago Loading+Bookmark  

International SEO Study: How Searchers Perceive Country Code Top-Level Domains

Posted by 5le The decision to focus your site on an international audience is a big step and one fraught with complexities. There are, of course, issues to deal with around language and user experience, but in addition there are some big technical choices to make including what domains to use. Any authoritative international SEO …

moz.com - 4 months ago Loading+Bookmark  

Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings

Posted by GaryMoyle This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. Search behavior is fundamentally changing, as users become more savvy and …

moz.com - 4 months ago Loading+Bookmark  

Six Attributes of Viral Content (With a Case Study Example)

When it comes to content, there are two primary categories: informational pieces with great longevity and staying power, and explosive pieces which take off quickly (but also become old news quickly). This is obviously an oversimplification of sorts, as the two categories aren’t necessarily mutually exclusive, and there are gradients in between the two extremes, …

blog.positionly.com - 5 months ago Loading+Bookmark  

The State of SEO Agencies 2014: An In-Depth Study by linkbird [Infographic] by @krnshrm

During the period of August and September 2014, my company linkbird conducted an in-depth study on the international SEO services industry. In this post I’m publishing the results of our study with some of the most important insights and recommendations based on the results. But first: a short prelude. Why Did We Do This Research? …

searchenginejournal.com - 5 months ago Loading+Bookmark  

Largest CTR Study Ever Finds Mobile Rankings Are 3 Times More Valuable by @mattsouthern

Click through rate (CTR) studies are an important source of data for marketers when forecasting results, projecting ROI, and building models for estimating the market size. seoClarity took it upon themselves to take on what they say is the largest CTR study ever in an effort to better understand the current performance of organic search rankings …

searchenginejournal.com - 6 months ago Loading+Bookmark  

30% Of Google Ad Conversions Happen On Mobile [STUDY] by @mattsouthern

Marin Software recently published the results of a study they conducted, showing smartphones and tablets account for 30% of conversions on Google ads. As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey… smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The …

searchenginejournal.com - 6 months ago Loading+Bookmark  

Study: 60 Percent of “Right To Be Forgotten” Requests Denied

Reputation VIP operates the Forget.me website intended to handle Google and Bing “Right to Be Forgotten” (RTBF) requests. Using three months of data, the company has released a study on RTBF’s impact in France, the UK and Germany. There was a smaller, separate study on Spain. It… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 6 months ago Loading+Bookmark  

Pigeon Rolled Back? Law Firm Study Says Yes

Local search marketers have been concerned about the impact of Google’s Pigeon update on small businesses — has the search giant taken notice? The post Pigeon Rolled Back? Law Firm Study Says Yes appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 6 months ago Loading+Bookmark