Tag Archives | Study

How Google Fails To Enforce “First Click Free” — An Eric Schmidt Case Study

News publishers often want to be listed in Google. News publishers also often want to have paywalls or registration barriers. The good news is Google has rules that allow for this. The bad news is that Google routinely fails to enforce these rules. Below, a case study involving content in a major… . About SEO, …

searchengineland.com - 1 week ago Loading+Bookmark  

Content Is King in SEO, But User Signals Are Also “Crucial” [Study]

In addition, Searchmetrics’ 2014 SEO Ranking Factors and Rank Correlations report finds the quantity and quality of backlinks remain critical. Search Engine Watch – Latest

searchenginewatch.com - 1 week ago Loading+Bookmark  

Monitoring the Monitors: A Study into the Most Mentioned Brand Monitoring Tools in the SERPs

With a plethora of new social media platforms vying for our attention and the unabated growth in popularity of the established platforms, it's not surprising that the last few years have seen a surge of online brand monitoring tools. Businesses big and small are embracing social media like never before and a whole new sector …

searchenginepeople.com - 1 week ago Loading+Bookmark  

More Local SEOs Earning Less Than $30,000 [Study]

The BrightLocal Local SEO Industry Survey included nearly 1,800 SEOs and found more than a third of local SEOs have turnover of less than $ 30,000 and the average local SEO handles nine clients. Search Engine Watch – Latest

searchenginewatch.com - 1 week ago Loading+Bookmark  

YouTube Converts More Customers Than All Other Social Networks [STUDY] by @mattsouthern

VentureBeat reports that, when it comes to paid advertising on social media platforms, YouTube is king. YouTube is the clear winner in a few key areas compared to other social platforms, including introducing new products to customers, and helping consumers make purchasing decisions. The information was taken from a new study Aol Platforms released today. …

searchenginejournal.com - 2 weeks ago Loading+Bookmark  

Organic Search Drives 51% of Traffic to Websites [Study]

Data from SEO platform provider BrightEdge and its Data Cube show organic traffic is the largest source of traffic over other channels like paid search and social media. Search Engine Watch – Latest

searchenginewatch.com - 2 weeks ago Loading+Bookmark  

Brand Terms: To Bid or Not to Bid? [Bing Ads Study]

A new study from Bing Ads explores the value of including your own brand terms in paid search marketing campaigns. Search Engine Watch – Latest

searchenginewatch.com - 2 weeks ago Loading+Bookmark  

HTTPS Doesn’t Boost Rankings [Study]

Shortly after Google began recognizing HTTPS as a ranking signal, Searchmetrics says it has found there is no difference between HTTP and HTTPS. Search Engine Watch – Latest

searchenginewatch.com - 2 weeks ago Loading+Bookmark  

Case Study: How SEO Launched Killer Infographics

In less than 4 years, Killer Infographics has grown from 2 to 24 employees, worked for over 250 global clients, and produced nearly 4000 successful pieces of visual communication. This isn't meant to toot my own horn… it's meant to exemplify just how important SEO is in growing a business. When my business partner and …

searchenginepeople.com - 3 weeks ago Loading+Bookmark  

Top Luxury Brands Spent $22 Million On Google Text Ads In The U.S. Last Year [Study]

Paid search research firm, AdGooroo, has analyzed the paid search activity by luxury brands and retailers in the U.S. across five categories: apparel, beauty & cosmetics, shoes, handbags and watches. According to the study, five of the top personal luxury companies spent nearly $ 22 million on… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 2 months ago Loading+Bookmark  

Study Shows Organic Search Responsible for 64% of Web Traffic by @mattsouthern

Groupon recently published a study showing that 60% of what Google Analytics defines as “direct traffic” is actually organic traffic. The study was conducted by Groupon’s Director of Product Management, who heads their organic search. In the study he shared details about an experiment that involved completely deindexing Groupon from Google for 6 hours. After …

searchenginejournal.com - 2 months ago Loading+Bookmark  

Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at hundreds of U.S. search marketers (SEMs) on Twitter to discover what topics they talked about and which content they consumed and shared. Search Engine Watch – Latest

searchenginewatch.com - 2 months ago Loading+Bookmark  

Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

Inspired by Groupon deindexing itself from Google and finding 60 percent of their direct traffic was actually organic search, Conductor reveals data showing that organic search is actually responsible for driving 64 percent of traffic to websites. Search Engine Watch – Latest

searchenginewatch.com - 2 months ago Loading+Bookmark  

Search Engine Traffic Declines While Engagement Remains Steady [Study]

A Shareaholic analysis of search engine data has found a steady decline in the number of visitors coming from search engines over six months. Based on average visit duration, pagers per visit, and bounce rate, Google sent less engaged visitors. Search Engine Watch – Latest

searchenginewatch.com - 3 months ago Loading+Bookmark  

Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

Even if you’ve decided to “go mobile,” you may be losing an average of 68 percent of smartphone traffic. New BrightEdge research looks at the various types of mobile solutions and how they affect important outcomes like rankings and traffic. Search Engine Watch – Latest

searchenginewatch.com - 3 months ago Loading+Bookmark