Tag Archives | Study

Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings

Posted by GaryMoyle This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. Search behavior is fundamentally changing, as users become more savvy and …

moz.com - 2 weeks ago Loading+Bookmark  

Six Attributes of Viral Content (With a Case Study Example)

When it comes to content, there are two primary categories: informational pieces with great longevity and staying power, and explosive pieces which take off quickly (but also become old news quickly). This is obviously an oversimplification of sorts, as the two categories aren’t necessarily mutually exclusive, and there are gradients in between the two extremes, …

blog.positionly.com - 3 weeks ago Loading+Bookmark  

The State of SEO Agencies 2014: An In-Depth Study by linkbird [Infographic] by @krnshrm

During the period of August and September 2014, my company linkbird conducted an in-depth study on the international SEO services industry. In this post I’m publishing the results of our study with some of the most important insights and recommendations based on the results. But first: a short prelude. Why Did We Do This Research? …

searchenginejournal.com - 2 months ago Loading+Bookmark  

Largest CTR Study Ever Finds Mobile Rankings Are 3 Times More Valuable by @mattsouthern

Click through rate (CTR) studies are an important source of data for marketers when forecasting results, projecting ROI, and building models for estimating the market size. seoClarity took it upon themselves to take on what they say is the largest CTR study ever in an effort to better understand the current performance of organic search rankings …

searchenginejournal.com - 2 months ago Loading+Bookmark  

30% Of Google Ad Conversions Happen On Mobile [STUDY] by @mattsouthern

Marin Software recently published the results of a study they conducted, showing smartphones and tablets account for 30% of conversions on Google ads. As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey… smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The …

searchenginejournal.com - 2 months ago Loading+Bookmark  

Study: 60 Percent of “Right To Be Forgotten” Requests Denied

Reputation VIP operates the Forget.me website intended to handle Google and Bing “Right to Be Forgotten” (RTBF) requests. Using three months of data, the company has released a study on RTBF’s impact in France, the UK and Germany. There was a smaller, separate study on Spain. It… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 2 months ago Loading+Bookmark  

Pigeon Rolled Back? Law Firm Study Says Yes

Local search marketers have been concerned about the impact of Google’s Pigeon update on small businesses — has the search giant taken notice? The post Pigeon Rolled Back? Law Firm Study Says Yes appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

Google (Now) Beats Siri And Cortana For Direct Answers — Study

Stone Temple Consulting (STC) published a study in which it compared mobile answers to “3086 different queries” on Siri, Google and Cortana to determine how each performed relative to the others. Google was the winner with more direct answers and more complete information. Eric Enge who… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

A New Click Through Rate Study For Google Organic Results

Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 3 months ago Loading+Bookmark  

Google Carousel Eye-Tracking Study: The Big Winner is AdWords

In addition to the Local heat maps & CTR studies that I shared yesterday , Mediative also looked at the behaviors around the Carousel in their study: The Evolution of Google Search Results Pages and Their Effects on User Behaviour”. As with the 7-pack information yesterday, there are limits to this study. The CTR are particularly …

blumenthals.com - 3 months ago Loading+Bookmark  

How Google Fails To Enforce “First Click Free” — An Eric Schmidt Case Study

News publishers often want to be listed in Google. News publishers also often want to have paywalls or registration barriers. The good news is Google has rules that allow for this. The bad news is that Google routinely fails to enforce these rules. Below, a case study involving content in a major… . About SEO, …

searchengineland.com - 3 months ago Loading+Bookmark  

Content Is King in SEO, But User Signals Are Also “Crucial” [Study]

In addition, Searchmetrics’ 2014 SEO Ranking Factors and Rank Correlations report finds the quantity and quality of backlinks remain critical. Search Engine Watch – Latest

searchenginewatch.com - 3 months ago Loading+Bookmark  

Monitoring the Monitors: A Study into the Most Mentioned Brand Monitoring Tools in the SERPs

With a plethora of new social media platforms vying for our attention and the unabated growth in popularity of the established platforms, it's not surprising that the last few years have seen a surge of online brand monitoring tools. Businesses big and small are embracing social media like never before and a whole new sector …

searchenginepeople.com - 3 months ago Loading+Bookmark  

More Local SEOs Earning Less Than $30,000 [Study]

The BrightLocal Local SEO Industry Survey included nearly 1,800 SEOs and found more than a third of local SEOs have turnover of less than $ 30,000 and the average local SEO handles nine clients. Search Engine Watch – Latest

searchenginewatch.com - 3 months ago Loading+Bookmark