Tag Archives | strategy

PPC 101: How to Make Calls Part of Your Paid Mobile Search Strategy by @https://twitter.com/eholmen

Mobile isn’t the future of marketing, it’s our current reality. With more than 160 million consumers using smartphones in the U.S., it’s no surprise that mobile ad spending will hit nearly $ 18 billion this year, according to Gartner. Mobile search is the door to discovery, but what happens beyond browsing? Today’s consumers want a …

searchenginejournal.com - 5 months ago Loading+Bookmark  

14 Ways to Amp Up Your Content Marketing Strategy for 2015

As content marketing continues to ramp up, brands must evolve with more thoughtful strategies to stay afloat. The post 14 Ways to Amp Up Your Content Marketing Strategy for 2015 appeared first on Search Engine Journal. Search Engine Journal

searchenginejournal.com - 5 months ago Loading+Bookmark  

Why You Need To Make Dynamic Copy An Integral Part Of Your 2015 PPC Strategy

As we head into 2015, advertisers and searchers are both suffering ad fatigue. Part of this fatigue has to do with the current state of paid search, including which features are considered necessary. The other part has to do with advertisers not adapting to a constantly changing PPC world. Larry… . About SEO, PPC, SEM, …

searchengineland.com - 5 months ago Loading+Bookmark  

3 Best Practices for Utilizing the Newest Bid Strategy for Outranking Competitors by @michaelaknight

Having a hard time out-bidding your biggest competitors with any of your keyword search campaigns? There’s a new, and more discreetly implemented bid strategy that can help you show your ads above the competition whom you thought were ‘above your reach.’ With Google’s new bid strategy “Target outranking share,” you can do just that. There …

searchenginejournal.com - 5 months ago Loading+Bookmark  

Content Flow: The "Melodic" Fix for Your "Broken" Content Marketing Strategy

Posted by SimonPenson In a world now overflowing with ‘content,’ standing out is critical to breaking through. And while almost all digital marketers are aware of the challenge that presents, the solution chosen simply extenuates the very issue it was designed to fix. Unfortunately, too many people see the answer to standing out and achieving …

moz.com - 6 months ago Loading+Bookmark  

Content Flow: The "Melodic" Fix for Your "Broken" Content Marketing Strategy

Posted by SimonPenson In a world now overflowing with ‘content,’ standing out is critical to breaking through. And while almost all digital marketers are aware of the challenge that presents, the solution chosen simply extenuates the very issue it was designed to fix. Unfortunately, too many people see the answer to standing out and achieving …

moz.com - 6 months ago Loading+Bookmark  

Identifing Data to Fuel Your PPC Strategy

The post Identifing Data to Fuel Your PPC Strategy appeared first on White.net. White.net » Blog

seoptimise.com - 6 months ago Loading+Bookmark  

4 steps to building a data-driven strategy [Presentation]

The post 4 steps to building a data-driven strategy [Presentation] appeared first on White.net. White.net » Blog

seoptimise.com - 6 months ago Loading+Bookmark  

Energize Your Content Strategy with Buyer Personas & Buyer Journeys – December 4 Webcast

Killer content is only “killer” if you know your audience. Your content needs to relate to your buyers in meaningful and lasting ways. Join us Thursday, December 4th for this Digital Marketing Depot webcast with Bryan Eisenberg. He’ll discuss why it’s essential to develop the right… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 6 months ago Loading+Bookmark  

How to Come Up With a Solid Content Strategy

Online marketing continues to become more of a challenge. Long past are the days of inserting popular keywords into your website’s pages and building links for efficient search engine optimization. The fast burgeoning growth of Internet usage all over the world has made it so that people are no longer just using the World Wide… …

blog.positionly.com - 7 months ago Loading+Bookmark  

How to Include Influencers in Your Content Strategy

Posted by Amanda_Gallucci This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. The first thing most people think when they hear “influencers” is …

moz.com - 7 months ago Loading+Bookmark  

Microsoft Execs Lay Out Strategy For Growing Bing’s Market Share: “We’re Putting Search Where People Are”

At a Bing Ads Next event in Redmond, Washington yesterday, Microsoft executives outlined the roadmap ahead for Bing and Bing Ads, which powers paid search advertising on both Bing and Yahoo. In discussing the evolution of Bing and the way Micosoft is thinking about search, Rik van der Kooi,… . About SEO, PPC, SEM, Search …

searchengineland.com - 7 months ago Loading+Bookmark  

Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon

Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon was originally published on BruceClay.com, home of expert search engine optimization tips. It’s been a good month to learn about the latest strategies evolving in Internet marketing, with Search Marketing Expo (SMX) East 2014 and Pubcon …

bruceclay.com - 7 months ago Loading+Bookmark  

Inbound vs. Digital: How Should You Maneuver Your Marketing Strategy?

In the past where the marketing playing field was limited to the tangible marketplace that required you to be physically present whenever businesses were dealt, some of the best assets entrepreneurs could have were a creative marketing plan and a silver tongue. Everything in between, regardless of whether they were physical or intangible advantages, was… …

blog.positionly.com - 7 months ago Loading+Bookmark  

Inbound vs. Digital: How Should You Maneuver Your Marketing Strategy?

In the past where the marketing playing field was limited to the tangible marketplace that required you to be physically present whenever businesses were dealt, some of the best assets entrepreneurs could have were a creative marketing plan and a silver tongue. Everything in between, regardless of whether they were physical or intangible advantages, was… …

blog.positionly.com - 7 months ago Loading+Bookmark