Tag Archives | strategy

Energize Your Content Strategy with Buyer Personas & Buyer Journeys – December 4 Webcast

Killer content is only “killer” if you know your audience. Your content needs to relate to your buyers in meaningful and lasting ways. Join us Thursday, December 4th for this Digital Marketing Depot webcast with Bryan Eisenberg. He’ll discuss why it’s essential to develop the right… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 4 months ago Loading+Bookmark  

How to Come Up With a Solid Content Strategy

Online marketing continues to become more of a challenge. Long past are the days of inserting popular keywords into your website’s pages and building links for efficient search engine optimization. The fast burgeoning growth of Internet usage all over the world has made it so that people are no longer just using the World Wide… …

blog.positionly.com - 5 months ago Loading+Bookmark  

How to Include Influencers in Your Content Strategy

Posted by Amanda_Gallucci This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. The first thing most people think when they hear “influencers” is …

moz.com - 5 months ago Loading+Bookmark  

Microsoft Execs Lay Out Strategy For Growing Bing’s Market Share: “We’re Putting Search Where People Are”

At a Bing Ads Next event in Redmond, Washington yesterday, Microsoft executives outlined the roadmap ahead for Bing and Bing Ads, which powers paid search advertising on both Bing and Yahoo. In discussing the evolution of Bing and the way Micosoft is thinking about search, Rik van der Kooi,… . About SEO, PPC, SEM, Search …

searchengineland.com - 5 months ago Loading+Bookmark  

Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon

Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon was originally published on BruceClay.com, home of expert search engine optimization tips. It’s been a good month to learn about the latest strategies evolving in Internet marketing, with Search Marketing Expo (SMX) East 2014 and Pubcon …

bruceclay.com - 5 months ago Loading+Bookmark  

Inbound vs. Digital: How Should You Maneuver Your Marketing Strategy?

In the past where the marketing playing field was limited to the tangible marketplace that required you to be physically present whenever businesses were dealt, some of the best assets entrepreneurs could have were a creative marketing plan and a silver tongue. Everything in between, regardless of whether they were physical or intangible advantages, was… …

blog.positionly.com - 5 months ago Loading+Bookmark  

Inbound vs. Digital: How Should You Maneuver Your Marketing Strategy?

In the past where the marketing playing field was limited to the tangible marketplace that required you to be physically present whenever businesses were dealt, some of the best assets entrepreneurs could have were a creative marketing plan and a silver tongue. Everything in between, regardless of whether they were physical or intangible advantages, was… …

blog.positionly.com - 5 months ago Loading+Bookmark  

23.9% CTR Increase, 83.9% CPC Decrease With Hyperlocal Panning Strategy #PPC

Hyperlocal Panning For Gold Proven More Accurate Than Google Keyword Planner As competition and CPC's (cost per click) rises more rapidly in some verticals than others, Digital Marketers and Businesses alike need to find new untouched territory where the acquisition costs are cheaper. Keyword research is at the foundation of any good Digital marketing strategy …

searchenginepeople.com - 6 months ago Loading+Bookmark  

New #MarketingNerds Podcast: Social Media Marketing Strategy for Multiple Clients by @wonderwall7

How do you manage and monitor content and strategy for several clients at once? Social media manager Debbie Miller discusses key work flow habits and tools she uses to stay on track of her clients in episode four of SEJ’s podcast, Marketing Nerds. Some of the topics we cover include: What tools Debbie uses to …

searchenginejournal.com - 6 months ago Loading+Bookmark  

What Do Structured Snippets Mean To Your Page-Level Content Strategy?

Google is now showing structured snippets in search results; Columnist Jim Yu shares tips to take advantage of this new format. The post What Do Structured Snippets Mean To Your Page-Level Content Strategy? appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 6 months ago Loading+Bookmark  

SMX East Liveblog: Automation Does Not Equal Strategy

SMX East Liveblog: Automation Does Not Equal Strategy was originally published on BruceClay.com, home of expert search engine optimization tips. The alternate title to this session is “Or, a Tool Box Does Not a Cabinet Make.” Here’s a definition that gets to the heart of the point he’s making. Marketing Automation: an enabling technology that …

bruceclay.com - 6 months ago Loading+Bookmark  

Why You Shouldn’t Have a Mobile Marketing Strategy

Posted by willcritchlow Before I start, I should address the irony of writing this post on a site that isn’t yet designed for mobile. I don’t make those decisions, nor have the insight into the development backlog. I still think this is the community to have this discussion with, so I’ll just have to put …

moz.com - 6 months ago Loading+Bookmark  

Discussing Conversion Rate Optimization and Website Strategy With Tiffany daSilva by @wonderwall7

Roles that focus specifically on conversion rate optimization (which,  according to Qualaroo, is the “method of using analytics and user feedback to improve the performance of your website,” as well as improving other metrics as identified as KPIs), have become more popular in the last few years. One person who is excelling in this area …

searchenginejournal.com - 6 months ago Loading+Bookmark  

Why They Read Your Content – How To Use Buyer Intents To Improve Your Content Strategy

Tell me, what makes a great content strategy? Gosh, it’s obvious – content, du-uh! Well, yes but ..… no. I mean that too but it’s not the heart of it. Diversity of content types then? Ummm, nope, no, uh-uh. Frequency of posting? (Shaking his head) .. close but wrong again. What the -?! Well, let’s… …

blog.positionly.com - 6 months ago Loading+Bookmark  

Create Valuable Marketing Campaigns: Start with Strategy, Build with Imagination

So you have all these great ideas for your business marketing: an app that will take over the world, an e-book that will change the industry as we know it, a banner ad people will actually click on. Ideas and passion are fuel for successful campaigns, but you also need the structure that strategy provides …

portent.com - 6 months ago Loading+Bookmark