Tag Archives | strategy

Leaked New York Times Digital Strategy Report

An honest assessment of how the NYT struggles to remain popular as they try to transition themselves to better connect with the fast changing online world.

webmasterworld.com - 3 months ago Loading+Bookmark  

One-Trick Ponies Get Shot: Doing Digital Strategy Right

I gave a talk tonight to the SEMPDX crowd. It was an hour of ranting and raving about why digital agencies and in-house marketers are still treated like 1-trick vendors instead of marketing resources. I also went over the process I use when I create marketing strategies. But here’s the fun part: The whole presentation …

portent.com - 3 months ago Loading+Bookmark  

SMX Liveblog: Executing A Flawless Content Marketing Strategy

SMX Liveblog: Executing A Flawless Content Marketing Strategy was originally published on BruceClay.com, home of expert search engine optimization tips. Lunch is over and hopefully everyone is recharged.  This session will focus on how to get the most out of your content strategy.  This particular topic is something I’ve recently been working on with my …

bruceclay.com - 3 months ago Loading+Bookmark  

What is Content Strategy?

Explaining what content strategy is, is something of a thorny problem.  Let’s kick off with some definitions, Monica Bussolati has put together a great resource of content strategy definitions, some of which I’ve included below: Planning for the creation, delivery, and governance of useful, usable content ~  Kristina Halvorson, Brain Traffic Planning for the creation, aggregation, delivery, …

distilled.net - 3 months ago Loading+Bookmark  

Mobile SEM Strategy: How Savings.com Increased Mobile Search Revenue By 1000 Percent YoY

When Google announced Enhanced Campaigns last year, like many marketers, the team at coupon deals site Savings.com was skeptical and surprised that they would be forced to adjust their approach to mobile. In a soon-to-be-released case study from Google, Savings.com shares how they quickly pivoted… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 4 months ago Loading+Bookmark  

7 Conversion Rate Truths That Will Change Your Landing Page Strategy

Much of what marketers have learned about landing page conversion is wrong. Worse, the optimizations promoted across industry blogs, courses and at conferences as game changers are really just best practices every marketer should have implemented already. Tweaking headline and body copy, adjusting… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 4 months ago Loading+Bookmark  

SMX Advanced 2014 Series: Search and Social Strategy with Lisa Williams

SMX Advanced 2014 Series: Search and Social Strategy with Lisa Williams was originally published on BruceClay.com, home of expert search engine optimization tips. SMX Advanced is fast approaching — come June 11, SEOs and Internet marketers will flock to Seattle for the much-anticipated conference. Bruce Clay, an official SMX training partner, is gearing up for …

bruceclay.com - 4 months ago Loading+Bookmark  

Content Strategy vs. SEO – What Do You *Really* Do?

Creating pages or creating experiences? We know that being popular relative to your competition is how to rank in search engines going forward. Coincidentally, it’s good for business. Content is a means for communicating with your audience. Content done right supports a competitive advantage. Content builds and supports your relationship with your customers pre-sales and …

seogadget.com - 4 months ago Loading+Bookmark  

How to Develop a Solid Blog Outreach Strategy

Have you ever wondered why webmasters constantly bombard your inbox asking you to review their companies? It’s because it works. Although blogger outreach is very time intensive, it can dramatically increase your sales. Just think of it this way: 81% of the people online trust the information they read on blogs, and 61% of those …

quicksprout.com - 5 months ago Loading+Bookmark  

Content Strategy vs. SEO – What Do You *Really* Do?

Creating pages or creating experiences? We know that being popular relative to your competition is how to rank in search engines going forward. Coincidentally, it’s good for business. Content is a means for communicating with your audience. Content done right supports a competitive advantage. Content builds and supports your relationship with your customers pre-sales and …

seogadget.com - 6 months ago Loading+Bookmark  

The Positive Negative SEO Strategy

There’s a case study on Moz on how to get your site back following a link penalty. An SEO working on a clients site describes what happened when their client got hit with a link penalty. Even though the link penalty didn’t appear to be their fault, it still took months to get their rankings …

seobook.com - 6 months ago Loading+Bookmark  

The Knowledge Graph: Should Your Content & Business Strategy Change?

Many articles have been written on the Google Knowledge Graph and its impact on SEO, but have you given thought to how the Knowledge Graph potentially impacts your content strategy — or even your entire revenue model? For many publishers, it’s time to take stock of how to work with the… . About SEO, PPC, …

searchengineland.com - 6 months ago Loading+Bookmark  

Decluttering The Content Strategy Conversation

Why? Last week at South By Southwest, Kristina Halvorson was talking about the challenges that B2B marketers claim to face when it comes to content marketing. Halvorson was mid-way through her presentation titled, Go home marketing, you are drunk, and she was specifically referencing data similar to the second and third data points presented below, when she popped the …

seerinteractive.com - 6 months ago Loading+Bookmark  

Create A Winning Paid Search Strategy For The World Cup

For world-class marketing opportunities, few events surpass the World Cup. Given its global reach, a viewership that by some estimates reached nearly half the world’s population in 2010, and the feverish devotion of football (aka soccer) fans, the World Cup is marketing gold. Marketers that… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 7 months ago Loading+Bookmark  

Robots, Humans, and Using Basic UX Principles For Content Strategy Development

Google’s purchase of the London based artificial intelligence startup DeepMind created plenty of headlines earlier this week. And the majority of the initial reporting revolved around speculation of Google’s plans to dominate a robotic future, (including more than one reference to Terminator’s Skynet.) Image credit: terminator.wikia.com However, a few days after the headlines more in depth …

seerinteractive.com - 8 months ago Loading+Bookmark