Tag Archives | strategy

23.9% CTR Increase, 83.9% CPC Decrease With Hyperlocal Panning Strategy #PPC

Hyperlocal Panning For Gold Proven More Accurate Than Google Keyword Planner As competition and CPC's (cost per click) rises more rapidly in some verticals than others, Digital Marketers and Businesses alike need to find new untouched territory where the acquisition costs are cheaper. Keyword research is at the foundation of any good Digital marketing strategy …

searchenginepeople.com - 3 months ago Loading+Bookmark  

New #MarketingNerds Podcast: Social Media Marketing Strategy for Multiple Clients by @wonderwall7

How do you manage and monitor content and strategy for several clients at once? Social media manager Debbie Miller discusses key work flow habits and tools she uses to stay on track of her clients in episode four of SEJ’s podcast, Marketing Nerds. Some of the topics we cover include: What tools Debbie uses to …

searchenginejournal.com - 4 months ago Loading+Bookmark  

What Do Structured Snippets Mean To Your Page-Level Content Strategy?

Google is now showing structured snippets in search results; Columnist Jim Yu shares tips to take advantage of this new format. The post What Do Structured Snippets Mean To Your Page-Level Content Strategy? appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 4 months ago Loading+Bookmark  

SMX East Liveblog: Automation Does Not Equal Strategy

SMX East Liveblog: Automation Does Not Equal Strategy was originally published on BruceClay.com, home of expert search engine optimization tips. The alternate title to this session is “Or, a Tool Box Does Not a Cabinet Make.” Here’s a definition that gets to the heart of the point he’s making. Marketing Automation: an enabling technology that …

bruceclay.com - 4 months ago Loading+Bookmark  

Why You Shouldn’t Have a Mobile Marketing Strategy

Posted by willcritchlow Before I start, I should address the irony of writing this post on a site that isn’t yet designed for mobile. I don’t make those decisions, nor have the insight into the development backlog. I still think this is the community to have this discussion with, so I’ll just have to put …

moz.com - 4 months ago Loading+Bookmark  

Discussing Conversion Rate Optimization and Website Strategy With Tiffany daSilva by @wonderwall7

Roles that focus specifically on conversion rate optimization (which,  according to Qualaroo, is the “method of using analytics and user feedback to improve the performance of your website,” as well as improving other metrics as identified as KPIs), have become more popular in the last few years. One person who is excelling in this area …

searchenginejournal.com - 4 months ago Loading+Bookmark  

Why They Read Your Content – How To Use Buyer Intents To Improve Your Content Strategy

Tell me, what makes a great content strategy? Gosh, it’s obvious – content, du-uh! Well, yes but ..… no. I mean that too but it’s not the heart of it. Diversity of content types then? Ummm, nope, no, uh-uh. Frequency of posting? (Shaking his head) .. close but wrong again. What the -?! Well, let’s… …

blog.positionly.com - 4 months ago Loading+Bookmark  

Create Valuable Marketing Campaigns: Start with Strategy, Build with Imagination

So you have all these great ideas for your business marketing: an app that will take over the world, an e-book that will change the industry as we know it, a banner ad people will actually click on. Ideas and passion are fuel for successful campaigns, but you also need the structure that strategy provides …

portent.com - 4 months ago Loading+Bookmark  

A Content Strategy Template You Can Build On

Posted by Isla_McKetta Picture it. A room full of executives from a company you never thought you could land as a client. They’re so engaged in what they are saying that they’re leaning forward in their chairs. The CEO looks poised to ask a question but you can tell she doesn’t want to interrupt your …

moz.com - 4 months ago Loading+Bookmark  

The Easy 8 Step Marketing Strategy For Your Business Blog

1. Create Useful & Unique Content Yes we've all heard content is king. We all know how important it is. So why aren't you creating it? It's so important that it should be a priority so the "I don't have time" excuse doesn't cut it. (For more on how to speed up content creation real …

searchenginepeople.com - 5 months ago Loading+Bookmark  

Blog Strategy: Think Inside the TV

I have a confession: I love TV. When I was a dirty-kneed seven-year-old sitting on our brown carpet, I watched the A-Team and MacGyver and Quantum Leap. I loved the consistency of these shows, how I already had an idea what the premise was going into it, and I loved to be surprised by the …

portent.com - 6 months ago Loading+Bookmark  

Blog Strategy: Think Inside the TV

I have a confession: I love TV. When I was a dirty-kneed seven-year-old sitting on our brown carpet, I watched the A-Team and MacGyver and Quantum Leap. I loved the consistency of these shows, how I already had an idea what the premise was going into it, and I loved to be surprised by the …

portent.com - 6 months ago Loading+Bookmark  

Planning for Progress: 18 Tips for a Successful Social Media Strategy by @YEC

Don’t be haphazard about your social media plan. The post Planning for Progress: 18 Tips for a Successful Social Media Strategy by @YEC appeared first on Search Engine Journal. Search Engine Journal

searchenginejournal.com - 6 months ago Loading+Bookmark  

The Ultimate Guide to Building a Rock Solid Content Strategy

Content marketing is more than just blogging. You need more than great writing to attract, engage, convert, and retain users at the right stage of the buy-cycle. Many marketers will jump in, launch a blog, and hire writers — only to see zero results. We’ve seen, time and time again, that this approach just doesn’t… …

blog.positionly.com - 6 months ago Loading+Bookmark  

Talking content strategy at the Content Marketing Show

Today I was lucky enough to speak at the Content Marketing Show, a flagship digital marketing event from the lovely folks at Rough Agenda, held at the University of London’s Institute of Education and in front of 1,400 eager content marketers. The topic? The gateway-drug elements of content strategy that you should be using in …

seoptimise.com - 6 months ago Loading+Bookmark