Tag Archives | Search

The Shifting World Of Search: Predictions For 2015 And Beyond

As the search ecosystem matures, search engines must overcome new challenges. Columnist John Cosley of Bing discusses how search engines are adapting to new trends in order to address user needs. The post The Shifting World Of Search: Predictions For 2015 And Beyond appeared first on Search Engine… . About SEO, PPC, SEM, Search Engines …

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Google Tests Search Results Listings Without Descriptions

Google tests how searchers would react to not seeing a snippet description in the search results. The post Google Tests Search Results Listings Without Descriptions appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing

Columnist Wesley Young shares insights from the latest LSA Local Media Tracking Study, advising marketers on local-mobile strategy for 2015. The post 10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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Make Your Blog A Local Destination & Win At Local Search

Wondering what to do on your blog to help your Local SEO efforts? Columnist Greg Gifford lays out a game plan for local blogging success. The post Make Your Blog A Local Destination & Win At Local Search appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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Yahoo’s Search Share Drops For First Time Since Firefox Deal Began

Yahoo couldn’t maintain gains from previous months and small “switchback” losses to Google likely to erode share more in the coming months. The post Yahoo’s Search Share Drops For First Time Since Firefox Deal Began appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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What Can Businesses Do About The Knowledge Graph Dominating Search Results?

The expansion of Google’s Knowledge Graph may threaten the volume of organic search traffic to websites. Columnist Nate Dame explains what’s changing and what marketers should do about it. The post What Can Businesses Do About The Knowledge Graph Dominating Search Results? appeared first on Search… . About SEO, PPC, SEM, Search Engines & Search …

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Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking

Google’s mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is now more important than ever. The post Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking appeared first on… . About SEO, PPC, SEM, Search Engines & Search Marketing

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The Importance Of Search Data In Your Marketing

When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and other bits of customer data without spending big bucks. The post The Importance Of Search Data In Your Marketing appeared first on Search Engine Land. . About SEO, PPC, SEM, Search …

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How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks

Contributor Lori Weiman of The Search Monitor shares data to help travel and hospitality marketers gauge their success. The post How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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Google Testing A Red Slow Label In The Search Results For Slower Sites

Is your site unusually slow? Google is testing a red slow label in the search results that will warn searchers before they click over to your web site. The post Google Testing A Red Slow Label In The Search Results For Slower Sites appeared first on Search Engine Land. . About SEO, PPC, SEM, Search …

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It’s A Trap! Avoid These 4 Pitfalls In Paid Search

Search engine marketing has improved vastly since its early days, but columnist Jared Del Prete notes that advertisers still make some of the same mistakes. The post It’s A Trap! Avoid These 4 Pitfalls In Paid Search appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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Android “Default Search” Class Action Against Google Tossed By Judge

Last week Russian search engine Yandex filed a formal complaint against Google in its home market, arguing that Google was using its control over Android and market power to ensure a privileged position for its apps on Android homescreens and handsets. In the US a similar argument was made in the… . About SEO, PPC, …

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Search Engine Land’s SMX West Is Next Week – Here’s How to Attend

Search Engine Land’s SMX West conference kicks off next Tuesday. With over 60 educational sessions and keynotes, networking activities and presentations from leading providers, you’ll get the SEO, SEM and conversion-driving tactics and solutions you need to exceed your goals. SMX West offers… . About SEO, PPC, SEM, Search Engines & Search Marketing

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Here’s What To Expect When You Hire A Paid Search Agency

You’ve found a great partner to manage your paid search advertising campaigns. What now? Columnist Pauline Jakober explains how to get off on the right foot with your PPC agency. The post Here’s What To Expect When You Hire A Paid Search Agency appeared first on Search Engine Land. . About SEO, PPC, SEM, Search …

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