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How Not to Lose Traffic for a Seasonal Category or Page

If you have an eCommerce site with seasonal products or sales that are only up for a short time, you’ve likely run into the issue of what to do with those pages when they are empty. Your CMS won’t let you change the copy and you’ve just spent all this time and energy building authority …

seerinteractive.com - 1 week ago Loading+Bookmark  

Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday

Posted by randfish Link building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why? In today’s Whiteboard Friday, Rand shows us four things we should look at in these cases, help us hone our link building skills and make the process more …

moz.com - 2 weeks ago Loading+Bookmark  

Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday

Posted by randfish Link building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why? In today’s Whiteboard Friday, Rand shows us four things we should look at in these cases, help us hone our link building skills and make the process more …

moz.com - 2 weeks ago Loading+Bookmark  

How to Configure a Custom 404 Error Page in Microsoft IIS Server

How to Configure a Custom 404 Error Page in Microsoft IIS Server was originally published on BruceClay.com, home of expert search engine optimization tips. The 404 error page is a generic, browser-issued web page that tells a visitor when a page they are looking for can’t be found. A custom 404 error page, on the …

bruceclay.com - 3 weeks ago Loading+Bookmark  

Google Play Gets “May The Fourth Be With You” Home Page Link On Star Wars Day

The streaming service could benefit big from the prominent Star Wars Day link on Google.com. The post Google Play Gets “May The Fourth Be With You” Home Page Link On Star Wars Day appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 weeks ago Loading+Bookmark  

Why the Links You’ve Built Aren’t Helping Your Page Rank Higher – Whiteboard Friday

Posted by randfish Link building can be incredibly effective, but sometimes a lot of effort can go into earning links with absolutely no improvement in rankings. Why? In today’s Whiteboard Friday, Rand shows us four things we should look at in these cases, help us hone our link building skills and make the process more …

moz.com - 3 weeks ago Loading+Bookmark  

Google Testing Faster & Lightweight Mobile Search & Optimizing Your Web Page For Slow Connections

Google is testing a way to speed up your web page speed for slow connections from their mobile search results. Yes, you can opt out. The post Google Testing Faster & Lightweight Mobile Search & Optimizing Your Web Page For Slow Connections appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 3 weeks ago Loading+Bookmark  

The Annual Print Yellow Pages Page Count And Other Anomalies

It is that time of year when I usually am beating a dead horse or three. With the arrival of my annual SuperPages Yellow Page Book(let?) I gleefully get out my ruler, Excel and last year’s book to see whether I can once again make fun of lament the decline of the one of Local’s …

blumenthals.com - 2 months ago Loading+Bookmark  

Page Title Tag Best Practice for Google

Ranking in Google in 2015 is about SO MUCH more than just optimising one element of a page, but the Page Title Tag (or more accurately the HTML Title Element) is still – arguably – the most important on page seo element to address on any web page. Here’s some notes I have been keeping… …

hobo-web.co.uk - 2 months ago Loading+Bookmark  

How to Configure a Custom 404 Error Page (Apache Server Edition)

How to Configure a Custom 404 Error Page (Apache Server Edition) was originally published on BruceClay.com, home of expert search engine optimization tips. A 404 File Not Found page – also known as a 404 error page – is a web page that lets a user know when the page they are trying to access …

bruceclay.com - 2 months ago Loading+Bookmark  

How to Configure a Custom 404 Error Page (Apache Server Edition)

How to Configure a Custom 404 Error Page (Apache Server Edition) was originally published on BruceClay.com, home of expert search engine optimization tips. A 404 File Not Found page – also known as a 404 error page – is a web page that lets a user know when the page they are trying to access …

bruceclay.com - 2 months ago Loading+Bookmark  

New Google Doorway Page Algorithm Change

Google has just announced that they are releasing an update to their doorway page algorithm. Google provided the 5 following guidelines. Here they are below with some comments for your to consider, as you prepare for this next update. Below are the bullet points with some commentary for consideration, comment, and discussion. + Is the …

internetmarketingninjas.com - 2 months ago Loading+Bookmark  

Google To Launch New Doorway Page Penalty Algorithm

Google will take algorithmic action on more doorway pages in the near future. The new algorithm adjustment will impact these pages trying to increase their search footprint. The post Google To Launch New Doorway Page Penalty Algorithm appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

9 Simple Tips For Making An About Us Page That Works For Your Brand

Posted by Ben.Austin This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. For too many online companies the About Us page is the elephant …

moz.com - 2 months ago Loading+Bookmark  

See All Of The New Google AdWords Updates On One Web Page

Google creates a new page that acts as a release notes document for showing advertisers the latest updates and feature releases to Google AdWords. The post See All Of The New Google AdWords Updates On One Web Page appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark