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How to Build Landing Page Links With Content Hosted on Your Blog

We frequently get the comment from clients that they don’t want “blog links”. This means that many businesses are on to the content marketing game, but they understand that they still need links to their “money” pages in order to rank well – that is, the commercial landing pages that are increasingly difficult to build natural, sustainable …

siegemedia.com - 2 weeks ago Loading+Bookmark  

How to Build Landing Page Links With Content Hosted on Your Blog

We frequently get the comment from clients that they don’t want “blog links”. This means that many businesses are on to the content marketing game, but they understand that they still need links to their “money” pages in order to rank well – that is, the commercial landing pages that are increasingly difficult to build natural, sustainable …

siegemedia.com - 2 weeks ago Loading+Bookmark  

Google Says There’s No Bug, Older Versions Of Its Search Page Showing Up On Purpose

After more than 200 comments on a Google Search Help Forum thread last week, reporting a glitch that caused an older version of Google’s search page to display in certain browsers, a Google employee claimed there was no glitch at all. According to Googler Nealem, the page was working just… . About SEO, PPC, SEM, …

searchengineland.com - 2 weeks ago Loading+Bookmark  

New Settings Page Fits the Bill for DuckDuckGo

The search engine that says it doesn’t track its users has released an updated Settings page, adding options for Instant Answers and Auto-Suggest and removing an option for Meanings. Search Engine Watch – Latest

searchenginewatch.com - 1 month ago Loading+Bookmark  

New Bing Ads Opportunities Page Shows How Budget & Keyword Changes Will Impact Campaigns

Bing Ads has launched a newly redesigned Opportunities Page to show the estimated impact of campaign changes for factors like increased bids, as well as budget and keyword suggestions. Now located at the top of the Bing Ads page on the primary toolbar, the new Opportunities Page displays the… . About SEO, PPC, SEM, Search …

searchengineland.com - 1 month ago Loading+Bookmark  

What Markup Actually Does On A Web Page

HTML Markup. To the end user, it's pretty much invisible. Usually we take it for granted or forget that it's there, doing its thing behind the scenes. It's easy forget that there is so much more to a web page than just visible content. What we see in our browsers is only a part of …

searchenginepeople.com - 1 month ago Loading+Bookmark  

Landing Page Optimization Beyond The Color Of Your CTA Button

Has your long-drawn-out and painstaking research finally led you to the Holy Grail of landing page knowledge – the best colour for a form button? Red? Green? A risque yellow? Another blog post on proposing the best colour for call-to-action buttons is likely to send me to a very dark place. Maybe, there is no …

searchenginepeople.com - 1 month ago Loading+Bookmark  

SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

Extensive use of JavaScript to power site functionality is here to stay. Let’s look at some technical approaches to reaping the benefits of these sites without hurting your SEO. Search Engine Watch – Latest

searchenginewatch.com - 2 months ago Loading+Bookmark  

New Bing Site Safety Page Tells You Why Sites Aren’t Safe to Visit

Bing has rolled out a new site safety page, a place where searchers can better understand why Bing is indicating that a site may be dangerous to visit, because of malicious JavaScript, drive-by attacks, malware network references, or something else. Search Engine Watch – Latest

searchenginewatch.com - 2 months ago Loading+Bookmark  

How to Create a Social Media Friendly Landing Page

The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action. Search Engine Watch – Latest

searchenginewatch.com - 2 months ago Loading+Bookmark  

Microsoft Bing Now Added To Google Chrome New Tab Page

Microsoft’s search engine, Bing, is now an option within Google’s Chrome new tab page screens. Prior, if you changed your default search provider in Chrome, the new tab page would still show Google has the search option. It would change the search provider in the URL/omnibox area but it… . About SEO, PPC, SEM, Search …

searchengineland.com - 2 months ago Loading+Bookmark  

Think Twice Before Using Top of Page Bidding in AdWords

What we did While bidding to the top of the page isn’t always the best strategy for paid search, it can be a good strategy depending on your goals, i.e. focusing on clicks or awareness, being the most competitive for certain terms, etc. We recently had a client who was hitting the end of their …

seerinteractive.com - 2 months ago Loading+Bookmark  

Landing Page Conversion Optimization for Confirmation Pages: Outsmart Your Competition

So you've earned a conversion through a kick-ass landing page – congrats! But, if you think that's where it ends, you're sadly mistaken. You turned a user into a buyer and now is the PERFECT time to push marketing ROI even more with landing page conversion optimization for confirmation/thank-you pages! That's right folks, a thank-you …

searchenginepeople.com - 2 months ago Loading+Bookmark  

4 Customer Questions Every Home Page Must Answer

I’ve been focusing my attention on writing website copy lately, and I’ve noticed something: Home page copy represents some of the biggest lost opportunities on the web. Companies that are obsessed with SEO and attracting traffic drop the ball on their homepages, leaving customers confused, annoyed, or just plain unexcited. I thought it might be… …

blog.positionly.com - 2 months ago Loading+Bookmark  

25 Landing Page Elements for Increased Conversion Rates

Whether you are just starting to plan your landing page or you’re about to launch an existing design, consult this list of elements. You might be pleasantly surprised to find some unobvious ones that may compliment your business and increase your conversion rates. 1. Logo Everybody knows that you need to have a logo on …

poweredbysearch.com - 2 months ago Loading+Bookmark