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Long vs. Short Landing Page – Which One Works Better?

Landing pages help sell the value of your company’s products, services, content and more to help encourage increased conversions from your web traffic. Many factors of a landing page impact if a visitor will convert like the inclusion of an explainer video, trust elements like a client logo or a recent award, a bulleted list… …

blog.positionly.com - Sunday, October 19, 2014 - 8:10 Loading+Bookmark  

Google: More First Page URLs In Search Results Are HTTPS Relative To The URLs On The Web

At Search Marketing Expo East, Google’s Gary Illyes presented on an HTTPS panel and shared some very interesting data and history on Google’s HTTPS ranking signal. Page One Search Results More Likely To Contain HTTPS Urls Gary explained that while only 10% of the crawled and discovered… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Quick Tip: How to Plus ANY Update as a Business Page on Google Plus

Switching between your personal account and your business page on Google Plus is not as easy and transparent as you may have thought (Facebook is doing a better job at that since recently). To act as a page where you have managing rights, you first need to click “Manage this page” ..and after that many …

internetmarketingninjas.com - 3 weeks ago Loading+Bookmark  

Convince & Convert – The Essential Elements of a Landing Page

In traditional marketing most advertising is linked to a measurable action; advertisements are generally used to drive traffic, or to increase sales. Which is why they are often paired with a new product launch or a time-specific promotion. Online marketing should be no different, and this is why landing pages are so important for any… …

blog.positionly.com - 4 weeks ago Loading+Bookmark  

Why You Need a Landing Page and How To Get One

Landing Pages are a great marketing tool to deliver your sales message in a concise and to-the-point manner. When you want to convert your visitor to a paying customer (or newsletter subscriber, etc.), a landing page is the way to do it. After all, you don’t want them to get lost clicking on different places …

internetmarketingninjas.com - 4 weeks ago Loading+Bookmark  

How to Build Landing Page Links With Content Hosted on Your Blog

We frequently get the comment from clients that they don’t want “blog links”. This means that many businesses are on to the content marketing game, but they understand that they still need links to their “money” pages in order to rank well – that is, the commercial landing pages that are increasingly difficult to build natural, sustainable …

siegemedia.com - 2 months ago Loading+Bookmark  

How to Build Landing Page Links With Content Hosted on Your Blog

We frequently get the comment from clients that they don’t want “blog links”. This means that many businesses are on to the content marketing game, but they understand that they still need links to their “money” pages in order to rank well – that is, the commercial landing pages that are increasingly difficult to build natural, sustainable …

siegemedia.com - 2 months ago Loading+Bookmark  

Google Says There’s No Bug, Older Versions Of Its Search Page Showing Up On Purpose

After more than 200 comments on a Google Search Help Forum thread last week, reporting a glitch that caused an older version of Google’s search page to display in certain browsers, a Google employee claimed there was no glitch at all. According to Googler Nealem, the page was working just… . About SEO, PPC, SEM, …

searchengineland.com - 2 months ago Loading+Bookmark  

New Settings Page Fits the Bill for DuckDuckGo

The search engine that says it doesn’t track its users has released an updated Settings page, adding options for Instant Answers and Auto-Suggest and removing an option for Meanings. Search Engine Watch – Latest

searchenginewatch.com - 2 months ago Loading+Bookmark  

New Bing Ads Opportunities Page Shows How Budget & Keyword Changes Will Impact Campaigns

Bing Ads has launched a newly redesigned Opportunities Page to show the estimated impact of campaign changes for factors like increased bids, as well as budget and keyword suggestions. Now located at the top of the Bing Ads page on the primary toolbar, the new Opportunities Page displays the… . About SEO, PPC, SEM, Search …

searchengineland.com - 2 months ago Loading+Bookmark  

What Markup Actually Does On A Web Page

HTML Markup. To the end user, it's pretty much invisible. Usually we take it for granted or forget that it's there, doing its thing behind the scenes. It's easy forget that there is so much more to a web page than just visible content. What we see in our browsers is only a part of …

searchenginepeople.com - 3 months ago Loading+Bookmark  

Landing Page Optimization Beyond The Color Of Your CTA Button

Has your long-drawn-out and painstaking research finally led you to the Holy Grail of landing page knowledge – the best colour for a form button? Red? Green? A risque yellow? Another blog post on proposing the best colour for call-to-action buttons is likely to send me to a very dark place. Maybe, there is no …

searchenginepeople.com - 3 months ago Loading+Bookmark  

SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

Extensive use of JavaScript to power site functionality is here to stay. Let’s look at some technical approaches to reaping the benefits of these sites without hurting your SEO. Search Engine Watch – Latest

searchenginewatch.com - 3 months ago Loading+Bookmark  

New Bing Site Safety Page Tells You Why Sites Aren’t Safe to Visit

Bing has rolled out a new site safety page, a place where searchers can better understand why Bing is indicating that a site may be dangerous to visit, because of malicious JavaScript, drive-by attacks, malware network references, or something else. Search Engine Watch – Latest

searchenginewatch.com - 3 months ago Loading+Bookmark  

How to Create a Social Media Friendly Landing Page

The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action. Search Engine Watch – Latest

searchenginewatch.com - 3 months ago Loading+Bookmark