Tag Archives | Online

Marketing Nerds Podcast – Episode 3: Zac Johnson on How to Build Your Brand Online by @johnrampton

When growing your business online you must have a plan. In Episode 3 of Marketing Nerds, Zac Johnson goes into how to build up your own personal brand online. When starting out to marketing yourself online you focus on what you’re awesome at.  You have to define everything that you’re going after. Zac teaches us …

searchenginejournal.com - Tuesday, September 30, 2014 - 2:10 Loading+Bookmark  

Aspirational brands: Is magazine content the future for online retailers?

We’ve known for some time now that the hard-sell doesn’t really work online. So what strategies are brands in 2014 using to urge browsers to buy online? They’re using magazine content. What is magazine content? Well you can call it visual content marketing, editorial content, lookbook content or whatever you like. Essentially, it’s content that has …

seoptimise.com - Monday, September 29, 2014 - 4:07 Loading+Bookmark  

Ways to Proactively Welcome Women Into Online Marketing

Posted by EricaMcGillivray A lot of my life’s work has been focused on increasing the visibility of women and other minorities in male-dominated professional fields. I’m not here to give you an intersectional Feminism 101 lesson or explain to you that institutional sexism is indeed alive and systemically present in online marketing. Instead, in the …

moz.com - Thursday, September 25, 2014 - 8:01 Loading+Bookmark  

5 Essential Ways to Attract Customers to Your Online Store

No matter if you already have your online store for some time or you are just starting your adventure with ecommerce – you won’t succeed unless you can attract clients to your e-business. Of course, that sounds like it is easier said than done – acquiring users for an online store may be really difficult… …

blog.positionly.com - 4 weeks ago Loading+Bookmark  

Profiterol vision: how chocolatiers are making you buy online

We all know its easy to sell chocolates in a supermarket or corner shop to those shopping and influenced by their current state of hunger and desire for a sweet something. But is it more difficult to capture these customers online?  Sure, you can still have those hunger pangs and need for a slab of …

seoptimise.com - 1 month ago Loading+Bookmark  

How You Can Create A Mobile Friendly Online Store

by gfpeck Predicting and adapting to new trends or major shifts can certainly give your business a competitive edge (and failing to do so can force you out of the race as well). Mobile ecommerce is one such trend where you need to adapt to stay in the game. If you think that mobile is …

searchenginepeople.com - 1 month ago Loading+Bookmark  

The Growing Importance of Online Reviews

Online reviews are no longer only important for businesses that want to build hype on Yelp or Angies List. Great reviews can help SEO campaign efforts, boost AdWord efficacy, and make shared endorsements more effective on Google. Numerous internet marketers should not be surprised to learn that 88 percent of customers trust reviews from a …

searchenginepeople.com - 1 month ago Loading+Bookmark  

Using Autocomplete To Hijack Local Search Results & Improve Online Reputation

Google is constantly refining its search engine algorithm in an effort to root out spam and improve the search experience for users. Over the years, this refinement process has largely rewarded those employing ethical search engine optimization (SEO) practices, as it is no longer easy to… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 2 months ago Loading+Bookmark  

Google Settles Shareholder Suit, Will Set Aside $250M To Disrupt Rogue Online Drug Ads

Google will create a $ 250 million internal program to battle rogue online pharmacies as part of a deal to end a shareholder lawsuit, Reuters reported today. The litigation was sparked by Google’s $ 500 million settlement in 2011 with the U.S. Justice Department, which alleged that the search… . About SEO, PPC, SEM, Search …

searchengineland.com - 2 months ago Loading+Bookmark  

Profiterol vision: how chocolatiers are making you buy online

We all know its easy to sell chocolates in a supermarket or corner shop to those shopping and influenced by their current state of hunger and desire for a sweet something. But is it more difficult to capture these customers online?  Sure, you can still have those hunger pangs and need for a slab of …

seoptimise.com - 2 months ago Loading+Bookmark  

Make an Online Photo Engaging: Tools and Rules to Help Edit Images

Make an Online Photo Engaging: Tools and Rules to Help Edit Images was originally published on BruceClay.com, home of expert search engine optimization tips. According to eye-tracking research, people actually look at online photos only 42 percent of the time, and the images they look at only hold their attention for less than a second. …

bruceclay.com - 2 months ago Loading+Bookmark  

Competitor Analysis: Identifying your online competitors

Do you conduct any competitor research for the industry that you work in? If the answer is yes, then great. If it is no, then you are not the only one! In my opinion, competitor research is one of the most underrated pieces of work completed. Often even if it is done, it is not …

seoptimise.com - 2 months ago Loading+Bookmark  

Automated Tools To Help Local Businesses Tackle Online Marketing

When asked to rate their biggest challenges with managing digital media for their business, 47% of local business owners said they don’t have enough knowledge or expertise; 43% said they don’t have enough time; and 26% said they don’t have enough resources, according to a Local… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 2 months ago Loading+Bookmark  

Using Majestic’s Topical Trust Flow to Find Online PR Opportunities

Using this powerful filter you can isolate the categories you’re interested in, explore the source links to see the news coverage in editorial context, and identify specific journalists to see what type of stories they’re interested in. Search Engine Watch – Latest

searchenginewatch.com - 2 months ago Loading+Bookmark  

It’s Not Just Links: Why Nothing Is Safe In Online Marketing

Links have been under fire for years. And while I’m someone who provides link development services, I’ve never thought that links are all you need. In fact, if all of my clients would let me become more involved in other aspects of their marketing, I’d be absolutely gleeful…. . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 2 months ago Loading+Bookmark