Tag Archives | Mobile

Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon

Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon was originally published on BruceClay.com, home of expert search engine optimization tips. It’s been a good month to learn about the latest strategies evolving in Internet marketing, with Search Marketing Expo (SMX) East 2014 and Pubcon …

bruceclay.com - 22 hours ago Loading+Bookmark  

First Half Ad Revenue: Search Dominates PC Ads But Not Mobile

The IAB has released its first half 2014 digital advertising revenue figures. Total US digital revenues grew 15 percent compared with a year ago to $ 23.1 billion. Total second-quarter revenues were roughly $ 11.7 billion. Paid search was the largest single category of online advertising, though its… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - Monday, October 20, 2014 - 11:47 Loading+Bookmark  

30% Of Google Ad Conversions Happen On Mobile [STUDY] by @mattsouthern

Marin Software recently published the results of a study they conducted, showing smartphones and tablets account for 30% of conversions on Google ads. As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey… smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The …

searchenginejournal.com - Saturday, October 18, 2014 - 10:13 Loading+Bookmark  

Is Your Business Ready to Go Mobile? by @promodo_en

Everybody talks about how important it is to care about your mobile users for any online business owner. The rush for mobile is so intense that some business owners find it hard to stop and think if a super awesome and expensive mobile app is actually in the best interest of their business. We at Promodo …

searchenginejournal.com - 1 week ago Loading+Bookmark  

Google Continues Testing Mobile Friendly Notices In Search Results, This Time With Text Version

Two weeks ago, Google began testing mobile-friendly icons in the mobile search results, next to sites that were mobile-friendly. Maybe giving a carrot to sites that adopted good mobile-friendly web site practices? Yesterday, Google tried the opposite approach by testing non mobile-friendly icons in… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 week ago Loading+Bookmark  

Google’s Test to Target Users with Ads across Mobile and Apps

Google is upping its game yet again. AdAge reported Google approached a number of ad tech firms to develop a strategy to test new ad-targeting technology that will combine mobile web search and mobile apps. Searching for apps instead of browsing the web is not necessarily new for end-users. Numerous users report using app stores …

searchenginepeople.com - 1 week ago Loading+Bookmark  

6 Easy Tips for Better Mobile SEO

A recent study commissioned by Google and carried out by researchers at Nielsen found that consumers spend more than 15 hours per week searching using a mobile device. It was further found that smartphone users tend to begin researching products via a search engine, rather than by going directly to any site and of those… …

blog.positionly.com - 1 week ago Loading+Bookmark  

Google May Add Mobile User Experience To Their Ranking Algorithm

At Search Marketing Expo East, Google engineer Gary Illyes talked a lot about user experience and how webmasters really need to focus on that. Over the past week or so, I asked Google about this and tried to understand why Google stressed this point so much at the event. “We’re making a… . About SEO, …

searchengineland.com - 2 weeks ago Loading+Bookmark  

Pubcon Liveblog: New Mobile Behavior and Click-to-Call Strategies

Pubcon Liveblog: New Mobile Behavior and Click-to-Call Strategies was originally published on BruceClay.com, home of expert search engine optimization tips. Learn how to enhance your mobile marketing strategies and PPC campaigns with click-to-call extensions (and why they matter so much) as Jason Spievak (CEO of Invoca) and Daryl Colwell (Senior Vice President, Matomy Media Group) …

bruceclay.com - 2 weeks ago Loading+Bookmark  

Up Close @ SMX: Making Mobile SEO Perform For You – Design, Approach & Speed

Mobile SEO differs from desktop and its importance its growing rapidly. The post Up Close @ SMX: Making Mobile SEO Perform For You – Design, Approach & Speed appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

SMX East Liveblog: What SEOs Should Be Doing with Mobile

SMX East Liveblog: What SEOs Should Be Doing with Mobile was originally published on BruceClay.com, home of expert search engine optimization tips. When it comes to mobile, Google prefers responsive design. But there is no ranking boost or penalty for using this method when designing your mobile site. Cindy Krum, Michael Martin, Jim Yu and …

bruceclay.com - 3 weeks ago Loading+Bookmark  

Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World – October 7 Webcast

Digital Marketing Depot presents “Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World” on Tuesday October 7 at 1 PM EDT. This webcast covers how local search advertising today requires you to track, score, route, and manage calls the same way you do… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Why You Shouldn’t Have a Mobile Marketing Strategy

Posted by willcritchlow Before I start, I should address the irony of writing this post on a site that isn’t yet designed for mobile. I don’t make those decisions, nor have the insight into the development backlog. I still think this is the community to have this discussion with, so I’ll just have to put …

moz.com - 3 weeks ago Loading+Bookmark  

Mobile Ad Extensions Replacing Ad Copy

If you have been managing PPC campaigns over the last year, you have realized that Google is placing more and more emphasis on their ad extensions.  New betas are constantly being developed and most recently, callout extensions have been released for use by all advertisers.  About a year ago though, Google announced extensions are going to …

seerinteractive.com - 4 weeks ago Loading+Bookmark  

SMX East 2014 Speaker Series: What Matters Most in Mobile SEO with Cindy Krum

SMX East 2014 Speaker Series: What Matters Most in Mobile SEO with Cindy Krum was originally published on BruceClay.com, home of expert search engine optimization tips. Earlier this year, the landscape of SEO and Internet marketing shifted in a significant way when mobile search traffic overtook desktop search traffic. Mobile traffic will only continue to …

bruceclay.com - 4 weeks ago Loading+Bookmark