Tag Archives | Mobile

Marketing In Transit: Selling To Mobile Searchers

Consumers are increasingly using their mobile devices to connect with local businesses, yet many of these sites still aren’t mobile-friendly. Columnist Chris Marentis offers his advice. The post Marketing In Transit: Selling To Mobile Searchers appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Thursday, October 30, 2014 - 7:47 Loading+Bookmark  

The All-In-One Mobile SEO & Design Checklist

The All-In-One Mobile SEO & Design Checklist was originally published on BruceClay.com, home of expert search engine optimization tips. On the Google Developers website, Google calls mobile optimization “a critical part of website management,” and dedicates an entire in-depth section of the site to helping webmasters build smartphone-optimized websites. Mobile matters. And if Google calls …

bruceclay.com - Wednesday, October 29, 2014 - 2:09 Loading+Bookmark  

Google Releases Mobile My Business Updates

Google has just announced several updates to the mobile capabilities of My Business. Business Owners can now respond to reviews via the MyBusiness mobile app (Android today, iOS very soon) Call Analytics from within MyBusiness – this was a feature that was rolled out temporarily last month, but is now (permanently) available in mobile and desktop …

blumenthals.com - Wednesday, October 29, 2014 - 12:14 Loading+Bookmark  

Largest CTR Study Ever Finds Mobile Rankings Are 3 Times More Valuable by @mattsouthern

Click through rate (CTR) studies are an important source of data for marketers when forecasting results, projecting ROI, and building models for estimating the market size. seoClarity took it upon themselves to take on what they say is the largest CTR study ever in an effort to better understand the current performance of organic search rankings …

searchenginejournal.com - Wednesday, October 29, 2014 - 12:15 Loading+Bookmark  

Google Testing New Layout for Mobile Local Search Results

Google has made it pretty obvious that it’s prioritizing mobile user experience this year. Over the weekend, I noticed an update to local results on my phone:  Before:                                                       …

seerinteractive.com - 1 week ago Loading+Bookmark  

Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon

Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon was originally published on BruceClay.com, home of expert search engine optimization tips. It’s been a good month to learn about the latest strategies evolving in Internet marketing, with Search Marketing Expo (SMX) East 2014 and Pubcon …

bruceclay.com - 1 week ago Loading+Bookmark  

First Half Ad Revenue: Search Dominates PC Ads But Not Mobile

The IAB has released its first half 2014 digital advertising revenue figures. Total US digital revenues grew 15 percent compared with a year ago to $ 23.1 billion. Total second-quarter revenues were roughly $ 11.7 billion. Paid search was the largest single category of online advertising, though its… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 2 weeks ago Loading+Bookmark  

30% Of Google Ad Conversions Happen On Mobile [STUDY] by @mattsouthern

Marin Software recently published the results of a study they conducted, showing smartphones and tablets account for 30% of conversions on Google ads. As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey… smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The …

searchenginejournal.com - 2 weeks ago Loading+Bookmark  

Is Your Business Ready to Go Mobile? by @promodo_en

Everybody talks about how important it is to care about your mobile users for any online business owner. The rush for mobile is so intense that some business owners find it hard to stop and think if a super awesome and expensive mobile app is actually in the best interest of their business. We at Promodo …

searchenginejournal.com - 2 weeks ago Loading+Bookmark  

Google Continues Testing Mobile Friendly Notices In Search Results, This Time With Text Version

Two weeks ago, Google began testing mobile-friendly icons in the mobile search results, next to sites that were mobile-friendly. Maybe giving a carrot to sites that adopted good mobile-friendly web site practices? Yesterday, Google tried the opposite approach by testing non mobile-friendly icons in… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

Google’s Test to Target Users with Ads across Mobile and Apps

Google is upping its game yet again. AdAge reported Google approached a number of ad tech firms to develop a strategy to test new ad-targeting technology that will combine mobile web search and mobile apps. Searching for apps instead of browsing the web is not necessarily new for end-users. Numerous users report using app stores …

searchenginepeople.com - 2 weeks ago Loading+Bookmark  

6 Easy Tips for Better Mobile SEO

A recent study commissioned by Google and carried out by researchers at Nielsen found that consumers spend more than 15 hours per week searching using a mobile device. It was further found that smartphone users tend to begin researching products via a search engine, rather than by going directly to any site and of those… …

blog.positionly.com - 3 weeks ago Loading+Bookmark  

Google May Add Mobile User Experience To Their Ranking Algorithm

At Search Marketing Expo East, Google engineer Gary Illyes talked a lot about user experience and how webmasters really need to focus on that. Over the past week or so, I asked Google about this and tried to understand why Google stressed this point so much at the event. “We’re making a… . About SEO, …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Pubcon Liveblog: New Mobile Behavior and Click-to-Call Strategies

Pubcon Liveblog: New Mobile Behavior and Click-to-Call Strategies was originally published on BruceClay.com, home of expert search engine optimization tips. Learn how to enhance your mobile marketing strategies and PPC campaigns with click-to-call extensions (and why they matter so much) as Jason Spievak (CEO of Invoca) and Daryl Colwell (Senior Vice President, Matomy Media Group) …

bruceclay.com - 3 weeks ago Loading+Bookmark  

Up Close @ SMX: Making Mobile SEO Perform For You – Design, Approach & Speed

Mobile SEO differs from desktop and its importance its growing rapidly. The post Up Close @ SMX: Making Mobile SEO Perform For You – Design, Approach & Speed appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 4 weeks ago Loading+Bookmark