Tag Archives | Marketing

Content Marketing Statistics That Actually Drive Action

Data roundups are a helpful resource when it comes to presentation day. Throw some stats on a slide deck, present it to your boss and hope that project gets approved. But how effective are those points and, more importantly, how can you use them to better support your specific company needs? This post goes beyond the conference room table—it’s about building …

siegemedia.com - 20 hours ago Loading+Bookmark  

Beyond Personalization: Using Data-Driven Marketing to Create Individualized Customer Experiences – June 4 Webcast

Cutting through the media clutter to deliver a personalized customer experience. The post Beyond Personalization: Using Data-Driven Marketing to Create Individualized Customer Experiences – June 4 Webcast appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Tuesday, May 19, 2015 - 1:46 Loading+Bookmark  

Slideshare Content Creation and Marketing Checklist

Want to make it on Sideshare? You should, it is one of the most under-praised yet powerful tools out there right now. Since LinkedIn stepped up and took it under their wing, it has even more social clout. Professionals that want to connect with other industry powerhouses should be jumping on board, stat. The problem …

internetmarketingninjas.com - Monday, May 18, 2015 - 12:10 Loading+Bookmark  

Mobile Marketing: How to Convert the Mobile Visitor

Mobile Marketing: How to Convert the Mobile Visitor was originally published on BruceClay.com, home of expert search engine optimization tips. Digital marketing is having a moment — and it’s a mobile one. For months, digital marketers have been readying their sites for mobile traffic page by page and #Mobilegeddon has come to define the current …

bruceclay.com - 1 week ago Loading+Bookmark  

10 Learning Institutions Where You Can Earn a Marketing Certificate by @albertcostill

Have you completed an online program for a marketing certificate? If so, which institution did you attend and has it helped advance your career? The post 10 Learning Institutions Where You Can Earn a Marketing Certificate by @albertcostill appeared first on Search Engine Journal. Search Engine Journal

searchenginejournal.com - 1 week ago Loading+Bookmark  

What Digital Marketing Managers Should Learn from the Agile Manifesto

Posted by BenjaminEstes The Agile movement has done a world of good for digital marketers. The term “Agile marketing” started being thrown around in about 2010. In 2011-2012 there was a proliferation of content around it. Among many others, Jonathon Colman did a Whiteboard Friday, and Mack Fogelson put her two cents in with a …

moz.com - 2 weeks ago Loading+Bookmark  

10 Affiliate Marketing Tracking Software Platforms by @albertcostill

Affiliate marketing is a great way to make additional income or push your products and services. But the best way to do this is by using the right software. The post 10 Affiliate Marketing Tracking Software Platforms by @albertcostill appeared first on Search Engine Journal. Search Engine Journal

searchenginejournal.com - 2 weeks ago Loading+Bookmark  

Content Marketing For Local Businesses: Get Creative & Pay To Play

Even with all the competition online, local businesses can still stand out using creative content to attract new customers. Columnist Will Scott explains. The post Content Marketing For Local Businesses: Get Creative & Pay To Play appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)

Posted by KelseyLibert As the efficacy of outbound marketing continues to wane, more and more marketers are considering native advertising and content marketing as viable alternatives. According to our survey, 72% of clients have asked their content marketing agencies about native advertising. While these two strategies have many similarities, one of their major differences is …

moz.com - 2 weeks ago Loading+Bookmark  

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)

Posted by KelseyLibert As the efficacy of outbound marketing continues to wane, more and more marketers are considering native advertising and content marketing as viable alternatives. According to our survey, 72% of clients have asked their content marketing agencies about native advertising. While these two strategies have many similarities, one of their major differences is …

moz.com - 2 weeks ago Loading+Bookmark  

Top 10 Insights On Local Search & Marketing From The Experts At LSA 15

Columnist Wesley Young recaps some of the biggest takeaways from the 2015 Local Search Association Conference. The post Top 10 Insights On Local Search & Marketing From The Experts At LSA 15 appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 weeks ago Loading+Bookmark  

#SEJThinkTank Webinar Recap: Current Trends in Link Building & Content Marketing by @dantosz

For this month’s first webinar, the Marketing ThinkTank welcomed back SEJ Founder Loren Baker and SEJ Chief Social Media Strategist Brent Csutoras to talk about link building and content marketing. The post #SEJThinkTank Webinar Recap: Current Trends in Link Building & Content Marketing by @dantosz appeared first on Search Engine Journal. Search Engine Journal

searchenginejournal.com - 4 weeks ago Loading+Bookmark  

Google: Online Video a “Must” For Mobile Marketing by @mattsouthern

According to Google, online video is a must-have component for your mobile marketing strategy, stating: “Mobile viewers are in fact more likely to watch, share, and feel connected to ads and branded video.” Google’s latest research indicates that 50% of global viewership on YouTube comes from mobile devices. Apparently, attention spans are also better on …

searchenginejournal.com - 4 weeks ago Loading+Bookmark  

Using PPC Marketing to Make Content Go Viral: Here’s How It Works

Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to get your content out there using PPC. The post Using PPC Marketing to Make Content Go Viral: Here’s How It Works appeared first on Search Engine Land. . About SEO, PPC, SEM, Search …

searchengineland.com - 4 weeks ago Loading+Bookmark  

The Nifty Guide to Local Content Strategy and Marketing

Posted by NiftyMarketing This is my Grandma. She helped raised me and I love her dearly. That chunky baby with the Gerber cheeks is me. The scarlet letter “A” means nothing… I hope. This is a rolled up newspaper.  When I was growing up, I was the king of mischief and had a hard time …

moz.com - 1 month ago Loading+Bookmark