Tag Archives | Marketing

Know What Your Audience Wants Before Investing in Content Creation and Marketing – Whiteboard Friday

Posted by randfish Content marketing is an iterative process: We learn and improve by analyzing the success of the things we produce. That doesn’t mean, though, that we shouldn’t set ourselves up for that success in the first place, and the best way to do that is by knowing what our audiences want before we …

moz.com - 1 week ago Loading+Bookmark  

Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived

Contributor Matt Ackley summarizes key findings from Marin’s recently released report. The post Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 week ago Loading+Bookmark  

Want a Better Job in Digital Marketing?

Many exciting opportunities lie ahead for the smart technical marketer. Industry-wide changes mean those of you at the beginning of your careers will be able to get ahead fast, plus the world will really open up once you have more skills and experience. However, it can be hard to prove your skills and value to …

distilled.net - 1 week ago Loading+Bookmark  

21 Liveblog Reads that Will Make You a Better SEO: Virtual Internet Marketing Conference

21 Liveblog Reads that Will Make You a Better SEO: Virtual Internet Marketing Conference was originally published on BruceClay.com, home of expert search engine optimization tips. I’ve got a mixed record with resolutions at the start of a new year, but when that calendar flips I feel a sense of renewed vigor and an urgency to …

bruceclay.com - 2 weeks ago Loading+Bookmark  

Mobile Marketing: What Forwardfacing Marketers Are Considering

E-Commerce: Preparing for mobile payments One of the biggest traditional mobile commerce challenges for visitors on mobile devices is going through the process of buying something. Even with a responsive websites or mobile only experience, it is very difficult to make online payments. Mobile payments systems are finally starting to gain ground among users. Whole …

internetmarketingninjas.com - 2 weeks ago Loading+Bookmark  

What’s the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? by @kevanlee

Social media management can be a full-time job, and even for those who do social along with any number of other tasks, social media marketing can still take 10 or more hours every week. So what would you do if you only had 30 minutes to spend on social media? How would you prioritize your …

searchenginejournal.com - 2 weeks ago Loading+Bookmark  

75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective

Columnist Myles Anderson shares key stats from BrightLocal’s most recent annual SMB Internet Marketing Survey. The post 75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 weeks ago Loading+Bookmark  

Inspiring Content Marketing: Just Do It!

I read a really SEO- inspirational story on this week about musician Matt Farley, who made $ 27,000 making music on the side, and getting it on spotify and iTunes, after noticing that people type in ‘weird stuff’. High five to Matt Farley for leveraging the long tail of iTunes and Spotify! Some cool takeaways …

internetmarketingninjas.com - 3 weeks ago Loading+Bookmark  

10 Predictions for the Marketing World in 2015

Posted by randfish The beginning of the year marks the traditional week for bloggers to prognosticate about the 12 months ahead, and, over the last decade I’ve created a tradition of joining in this festive custom to predict the big trends in SEO and web marketing. However, I divine the future by a strict code: I’m only allowed to …

moz.com - 4 weeks ago Loading+Bookmark  

SEOlympics: Top Marketing Blogs of South Africa by @albertcostill

What makes South Africa so interesting is that some 52 million people call it home. What makes it difficult is that there are 11 different languages, and there’s a history of division between the diverse population. Masingita Mazibuko, a director of marketing for skincare brand Pond’s, stated that “the trick is to know your customers.” …

searchenginejournal.com - 1 month ago Loading+Bookmark  

Doubling Down On Audience-Centric Marketing

After a banner year for audience marketing, it’s a great time to revisit the concepts I touched on earlier this year and explore some thoughts on what’s further driving audience marketing trends as we move into 2015. There are some major, exciting changes happening in the digital marketing space:… . About SEO, PPC, SEM, Search …

searchengineland.com - 1 month ago Loading+Bookmark  

14 Ways to Amp Up Your Content Marketing Strategy for 2015

As content marketing continues to ramp up, brands must evolve with more thoughtful strategies to stay afloat. The post 14 Ways to Amp Up Your Content Marketing Strategy for 2015 appeared first on Search Engine Journal. Search Engine Journal

searchenginejournal.com - 1 month ago Loading+Bookmark  

4 Reasons Marketing Agencies Need Call Tracking by @ZoeLeeSkelton

What is your marketing agency’s number one selling point? Is it your cutting edge methods? Your versatility? Your creative skills? Or is it your brand’s personality that sets you apart from other agencies? There’s one thing that your clients won’t overlook: delivering great results. The best agencies stand out because not only do they deliver …

searchenginejournal.com - 1 month ago Loading+Bookmark  

It’s Raining Marketing: The Importance of Integrated Marketing Communications

Halfway during one of my marketing classes in college, I noticed a small quote on the bottom right-hand side of the whiteboard. It said, “Which raindrop caused the storm?” My teacher never referenced it once during the duration of the course. However, ten weeks later, it all made sense. What is this IMC you speak …

portent.com - 1 month ago Loading+Bookmark  

It’s Raining Marketing: The Importance of Integrated Marketing Communications

Halfway during one of my marketing classes in college, I noticed a small quote on the bottom right-hand side of the whiteboard. It said, “Which raindrop caused the storm?” My teacher never referenced it once during the duration of the course. However, ten weeks later, it all made sense. What is this IMC you speak …

portent.com - 1 month ago Loading+Bookmark