Tag Archives | Local

YP Introduces Cross-Device Retargeting With Local Search Query Data

Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Thursday, January 22, 2015 - 11:45 Loading+Bookmark  

Google Replacing City Experts with Local Guides Program

Google announced today that as of February 16, the City Experts program that encouraged G+ users to become active reviewers will be upgraded and now called Local Guides. The new Local Guides program implements a multi level approach with benefits accruing based on the total number of reviews written. There is even a code of …

blumenthals.com - 2 weeks ago Loading+Bookmark  

Local Search Expert Quiz: How Much Do You Know about Local SEO?

Posted by Cyrus-Shepard How big is local SEO? Our latest Industry Survey revealed over 67% of online marketers report spending time on local search. We’ve witnessed demand for local SEO expertise grow as Google’s competitive landscape continues to evolve. Last year, Moz introduced the SEO Expert Quiz, which to date over 40,000 people have attempted …

moz.com - 2 weeks ago Loading+Bookmark  

Zomato Buys Urbanspoon For $50 – $60 Million To Enter US Local Search Market

International restaurant search provider Zomato has acquired Urbanspoon from IAC for between $ 50 and $ 60 million in cash. Zomato was founded in India in 2008 but now operates in more than 20 countries and 130 cities globally. Urbanspoon content will be incorporated into Zomato and the Urbanspoon… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 2 weeks ago Loading+Bookmark  

How to Have a Successful Local SEO Campaign in 2015

Posted by Casey_Meraz Another year in search has passed. It’s now 2015 and we have seen some major changes in local ranking factors since 2014, which I also expect to change greatly throughout 2015. For some a new year means a fresh starting point and yet for others it’s a time of reflection to analyze …

moz.com - 2 weeks ago Loading+Bookmark  

Everything You Need To Know About Google’s Local Algorithm, Pigeon

Columnist Neil Patel provides a summary of what we know about Pigeon, Google’s new local search ranking algorithm that was rolled out in July 2014. The post Everything You Need To Know About Google’s Local Algorithm, Pigeon appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 weeks ago Loading+Bookmark  

Local SEO In 2015 – Look At The Big Picture

When you’re doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful. The post Local SEO In 2015 – Look At The Big Picture appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 3 weeks ago Loading+Bookmark  

GM Turning Its Cars Into Rolling (Local) Search Engines

Company hopes that 4G LTE will attract and retain OnStar subscribers. The post GM Turning Its Cars Into Rolling (Local) Search Engines appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 weeks ago Loading+Bookmark  

How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Reps?

Who should small- and medium-sized businesses turn to for help with search marketing? Columnist Wesley Young of the Local Search Association starts the discussion. The post How Should SMBs Buy Local Search Advertising: Automated Services Vs. Sales Reps? appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 weeks ago Loading+Bookmark  

10 Things I Learned About Local SEO In 2014

We may not be in school anymore, but as we in the SEO business know, the education process never ends. With that in mind, I’d like to share with you some of the things I learned about this bizarre trade we practice over the past year: 1. Never Again, Google; Never Again First they came… …

searchengineland.com - 4 weeks ago Loading+Bookmark  

SEO 101: How Local SEO Changed in 2014 and How to Get Ready for 2015 by @albertcostill

Here’s an interesting piece of information you should be aware of as we head into 2015: Google changes its search algorithm around 500–600 times every year. As Moz points, however, that’s nothing to be worried about. Most of the time these are minor changes, but every now and then Google shakes things up significantly – …

searchenginejournal.com - 1 month ago Loading+Bookmark  

Mapping It Out: Our Top 10 Local Search Columns For 2014

Consumers have grown increasingly reliant on the web for discovering local businesses and determining which ones to patronize. In fact, a survey conducted by BrightLocal earlier this year revealed that 88% of consumers trust online reviews as much as personal recommendations, underscoring the need… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

Local U + Moz + Great Speakers = LocalUp!

Both Local U and Moz are dedicated to providing great information for professionals. LocalUp Advanced, our first joint effort, is bringing together some of the most knowledgable folks in local for what promises to be the best local conference of the year. We have all of the Local U folks (Aaron Weiche, David Mihm, Mike …

blumenthals.com - 1 month ago Loading+Bookmark  

Despite Documented Performance Lift Brands Still Confounded By Local Search

Remarkably there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national”… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

Google Maps, Yelp & Local SEO In 2015

When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 1 month ago Loading+Bookmark