Tag Archives | Local

YP Launches New Local Search Marketplace For National Advertisers

Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built a new PPC platform to appeal to these… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Wednesday, March 4, 2015 - 11:45 Loading+Bookmark  

10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing

Columnist Wesley Young shares insights from the latest LSA Local Media Tracking Study, advising marketers on local-mobile strategy for 2015. The post 10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Monday, March 2, 2015 - 9:45 Loading+Bookmark  

Make Your Blog A Local Destination & Win At Local Search

Wondering what to do on your blog to help your Local SEO efforts? Columnist Greg Gifford lays out a game plan for local blogging success. The post Make Your Blog A Local Destination & Win At Local Search appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Monday, March 2, 2015 - 7:45 Loading+Bookmark  

Mastering Serving the User as Centroid to Reach Local Searchers

Posted by MiriamEllis “Google is getting better at detecting location at a more granular level—even on the desktop. The user is the new centroid.” –  David Mihm The history of the centroid The above quote succinctly summarizes the current state of affairs for local business owners and their customers. The concept of a centroid— a …

moz.com - Monday, March 2, 2015 - 2:03 Loading+Bookmark  

Google Testing Hangout Chats in Local

TechCrunch and SEL are reporting Google testing of  a live chat button appearing on business’s local Knowledge Panel. This program is apparently part of a test with a limited number of businesses. It has been around at least since mid November when an invitee asked me about problems he was having with the test. Here …

blumenthals.com - 1 week ago Loading+Bookmark  

Rev Up The Content Marketing Engine To Achieve Local Liftoff

Looking to bolster your local SEO strategy? Columnist Chris Silver Smith discusses the benefits of content marketing for local businesses. The post Rev Up The Content Marketing Engine To Achieve Local Liftoff appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

Local Businesses: How To Get Good Online Reviews That Build Business

Online reviews can make or break local businesses these days, so columnist George Aspland shares his process for cultivating (good) reviews. The post Local Businesses: How To Get Good Online Reviews That Build Business appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

AMA: Common Local SEO Mistakes Made By Businesses Big & Small

Have questions about local SEO? Columnist Andrew Shotland has anticipated these questions and is answering them, Reddit-style! The post AMA: Common Local SEO Mistakes Made By Businesses Big & Small appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

Why You Should Attend Local Search And Geo-Marketing Intensive At SMX West

SMX West is coming up fast. On March 2 there are a number of workshops and intensives being held before the main conference starts on Tuesday, March 3. One of those is the Local Search Advantage. In truth every digital marketer should be interested in location-based search and marketing — 94… . About SEO, PPC, …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Local SEO For Franchises Means Teamwork

Contributor Chris Marentis explores the unique SEO challenges and opportunities for franchisees and franchisors. The post Local SEO For Franchises Means Teamwork appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 weeks ago Loading+Bookmark  

Is Your Local Site Mobile Friendly? Should It Be?

Local businesses often don’t see the need to go mobile, but columnist Rachel Lindteigen reminds SMBs that the time to prepare is now. The post Is Your Local Site Mobile Friendly? Should It Be? appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 weeks ago Loading+Bookmark  

Enhanced Reporting Now Available in Moz Local

Posted by David-Mihm As we approach Moz Local’s first birthday—just over six weeks away—I’m excited to share with you our second major feature release since launch! For those of you who are already managing your local search listings through Moz Local, this feature is available as of today for all accounts. For those of you …

moz.com - 4 weeks ago Loading+Bookmark  

Google Testing New Layout for Mobile Local Search Results

Google has made it pretty obvious that it’s prioritizing mobile user experience this year. Over the weekend, I noticed an update to local results on my phone:  Before:                                                       …

seerinteractive.com - 4 weeks ago Loading+Bookmark  

10 Common Mistakes To Avoid On Local Websites

Avoid the pitfalls that trip up many local business owners with these tips from columnist Greg Gifford. The post 10 Common Mistakes To Avoid On Local Websites appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

YP Introduces Cross-Device Retargeting With Local Search Query Data

Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark