Tag Archives | Local

Despite Documented Performance Lift Brands Still Confounded By Local Search

Remarkably there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national”… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Friday, December 19, 2014 - 11:45 Loading+Bookmark  

Google Maps, Yelp & Local SEO In 2015

When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - Friday, December 19, 2014 - 9:46 Loading+Bookmark  

Location is Everything: Local Rankings in Moz Analytics

Posted by MatthewBrown Today we are thrilled to launch  local rankings as a feature in Moz Analytics, which gives our customers the ability to assign geo-locations to their tracked keywords. If you’re a Moz Analytics customer and are ready to jump right in, here’s where you an find the new feature within the application: Not a …

moz.com - Wednesday, December 17, 2014 - 2:01 Loading+Bookmark  

Apple: Local Search Embedded in Spotlight as a Default – Can it Move the Needle?

Mac Yosemite Desktop Local Search via Spotlight Google has long been the top dog in local search. Along the way they bested IYPs, Driving Direction sites and Mapping companies. Google left more than a few, like CitySearch and Yahoo Local, among the walking dead and severely limited the growth options for the likes of  the Groupons …

blumenthals.com - Monday, December 15, 2014 - 12:08 Loading+Bookmark  

Google Moves Local My Business Phone Support to India – Expect the Call Times to Be Longer

Google has moved My Business Phone support to India and, at least for now, expect your call times to take longer. I noticed to changes to Google Local Support today. I haven’t called them in a while so it is not clear exactly when the changes were implemented. 1- It seems that a fair bit …

blumenthals.com - 1 week ago Loading+Bookmark  

Bing Rolls Out New “Fact Answers” Search Feature With Information On Local Addresses & Reviews

Bing has updated its search results to deliver what it calls “Fact Answers” for local reviews and addresses. Listed at the top of a results page, Bing’s “Fact Answers” provide direct information to search queries for local information and addresses. Bing said users… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

Facebook Search: Why Doesn’t The Company Get Local?

Facebook just launched its successor to Graph Search: Facebook Search. Facebook Search is the evolution of Graph Search and benefits from lots of user feedback since the launch of Graph Search in early 2013. It’s available in US English for the PC and mobile app for the time being. Users can… . About SEO, PPC, …

searchengineland.com - 2 weeks ago Loading+Bookmark  

Local Search Marketers: Optimize Your Physical Location For The Virtual World

Never before have the real world and the virtual world been more intertwined. Columnist Chris Silver Smith discusses how the developments affect local businesses. The post Local Search Marketers: Optimize Your Physical Location For The Virtual World appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

Guide to Using Call Tracking for Local Search

I wanted to circle back to the call tracking issues in local. In my previous post, I wrote a great deal about where it doesn’t work. I also have wanted to cover where and how it does work. It made sense to me to ask someone in the industry to put it together so I …

blumenthals.com - 3 weeks ago Loading+Bookmark  

Google Maps Revamps Quality Guidelines For Local Pages

Google Maps has updated their local pages quality guidelines last night. Jade Wang from the Google team posted the news in the Google Forums saying: We’ve updated and clarified our quality guidelines for local pages. read the new version here, and, as always, feel free to contact our… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Guide to Using Call Tracking for Local Search

I wanted to circle back to the call tracking issues in local. In my previous post, I wrote a great deal about where it doesn’t work. I also have wanted to cover where and how it does work. It made sense to me to ask someone in the industry to put it together so I …

blumenthals.com - 4 weeks ago Loading+Bookmark  

Black Friday Is NEXT Week. Is Your Local Business Ready?

The holidays are right around the corner, and columnist Rachel Lindteigen provides helpful advice for how local business can prepare. The post Black Friday Is NEXT Week. Is Your Local Business Ready? appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

Top Local And Mobile Search Engine Ranking Factors: An Interview With Marcus Tober by @lorenbaker

At Pubcon 2014 in Las Vegas, I had the opportunity to sit down and talk to Marcus Tober, CTO at Searchmetrics, about what’s new in local and mobile search. Ever year Searchmetrics releases a report about top ranking factors with a comparison to the previous year. In this interview I ask Marcus to go into …

searchenginejournal.com - 1 month ago Loading+Bookmark  

58% Of Local Marketers Will Change Tactics After Pigeon Update

There has been much expert analysis and published research into the impact of Google’s Pigeon Update. In this post, I am going to share the results of some recent polls we conducted with attendees on a recent InsideLocal webinar, the topic of which was “The Impact of Pigeon.”… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

Simple Tips To Set The Stage For Local SEO In 2015

After Google’s most recent local algorithm update, the rules have changed for local SEO. Columnist Greg Gifford discusses how you can do well in local search in 2015. The post Simple Tips To Set The Stage For Local SEO In 2015 appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 1 month ago Loading+Bookmark