Tag Archives | Local

Google Launches Major Push To Get Local Businesses Online, Improve Data

New site offers tools, content and solicits business owners to update information. The post Google Launches Major Push To Get Local Businesses Online, Improve Data appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Wednesday, March 25, 2015 - 9:46 Loading+Bookmark  

11 Ways for Local Businesses to Get Links

Posted by Casey_Meraz Let’s face it: Local link building is hard. Even if you have the budget and resources needed to earn or build links it will take time. Having a strong link profile is essential to your website’s success in search engines.  If you’re new to link building and want to develop a more …

moz.com - Tuesday, March 24, 2015 - 2:01 Loading+Bookmark  

Google Cites Local Inventory Ad Successes After Walmart Drops Out

Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet Stores. The post Google Cites Local Inventory Ad Successes After Walmart Drops Out appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 week ago Loading+Bookmark  

Local Experts Say “Relevance” Of Citations More Important Than “Authority”

Columnist Myles Anderson shares findings and insights from BrightLocal’s 2015 Expert Citation Survey. The post Local Experts Say “Relevance” Of Citations More Important Than “Authority” appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 week ago Loading+Bookmark  

Google, Wal-Mart Breakup Suggests Problems Ahead For Local Inventory Ads

Research shows that when they’re ready to buy, online shoppers want to know where they can get desired products in local stores. Internet influenced offline spending is many many times larger than e-commerce and results in trillions of dollars in offline transactions annually. However offline… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

Local Guides: A Yelp Wannabe or Uniquely Google?

Many in the local search space have characterized the Google Local Guides program as a cheap imitation of Yelp’s Elite reviewer program. I suppose in some sense that is true but it appears to me that Google is bringing their own approach to the program and scaling it aggressively in a way that seems uniquely …

blumenthals.com - 2 weeks ago Loading+Bookmark  

Google Local Pack Displaying Logos In Web Search Results

Google testing a new local pack in the web search results that display not just maps, but also logos and pictures of the business listing. The post Google Local Pack Displaying Logos In Web Search Results appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

Small Business Alert: Google Local Phone Scams Continue

Chris Moreno of LocalLeads.com sent me this audio recording of a scammer pretending to be Google in their voice message to a small business. Chris asks what can be done to stop these folks. Very little given the current regulatory environment which pretty much takes a hands off approach to these sorts of scams. Education …

blumenthals.com - 2 weeks ago Loading+Bookmark  

YP Launches New Local Search Marketplace For National Advertisers

Once dismissed as the exclusive concern of small businesses, brands and national advertisers are recognizing the importance of location data and local search. Often, however, they have trouble operationalizing local SEO and other tactics. YP has built a new PPC platform to appeal to these… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 weeks ago Loading+Bookmark  

10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing

Columnist Wesley Young shares insights from the latest LSA Local Media Tracking Study, advising marketers on local-mobile strategy for 2015. The post 10 Trends & Tips To Consider In Creating A Winning Mobile Strategy For Local Search & Marketing appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 4 weeks ago Loading+Bookmark  

Make Your Blog A Local Destination & Win At Local Search

Wondering what to do on your blog to help your Local SEO efforts? Columnist Greg Gifford lays out a game plan for local blogging success. The post Make Your Blog A Local Destination & Win At Local Search appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 4 weeks ago Loading+Bookmark  

Mastering Serving the User as Centroid to Reach Local Searchers

Posted by MiriamEllis “Google is getting better at detecting location at a more granular level—even on the desktop. The user is the new centroid.” –  David Mihm The history of the centroid The above quote succinctly summarizes the current state of affairs for local business owners and their customers. The concept of a centroid— a …

moz.com - 4 weeks ago Loading+Bookmark  

Google Testing Hangout Chats in Local

TechCrunch and SEL are reporting Google testing of  a live chat button appearing on business’s local Knowledge Panel. This program is apparently part of a test with a limited number of businesses. It has been around at least since mid November when an invitee asked me about problems he was having with the test. Here …

blumenthals.com - 1 month ago Loading+Bookmark  

Rev Up The Content Marketing Engine To Achieve Local Liftoff

Looking to bolster your local SEO strategy? Columnist Chris Silver Smith discusses the benefits of content marketing for local businesses. The post Rev Up The Content Marketing Engine To Achieve Local Liftoff appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

Local Businesses: How To Get Good Online Reviews That Build Business

Online reviews can make or break local businesses these days, so columnist George Aspland shares his process for cultivating (good) reviews. The post Local Businesses: How To Get Good Online Reviews That Build Business appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark