Tag Archives | Live

Live @ SMX West: Creating, Testing And Optimizing Paid Search Ads

Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 8 months ago Loading+Bookmark  

Live @ SMX West: Measuring The Mobile Lead

According to research from Morgan Stanley, 2014 will be the year that mobile usage surpasses desktop usage of the internet. Another recent study from InMobi found that outside the US and UK, mobile media time spent now exceeds TV. So clearly, obviously, mobile is the place to be for advertisers and… . About SEO, PPC, …

searchengineland.com - 8 months ago Loading+Bookmark  

Live @ SMX West: Making Sense Of The Local Landscape

If the changes going on in local search are giving you a headache, you’re not alone. Google Places is still transitioning to Google+ Local, and there are several types of local listings being created in the process. Google Maps and Apple Maps are both vying for consumer attention on mobile devices…. . About SEO, PPC, …

searchengineland.com - 8 months ago Loading+Bookmark  

Google Shopping Campaigns Are Now Live — How To Get Started

Yesterday morning, Google announced the Google Shopping campaign program is now available to all online merchants. Google Shopping campaigns, which have been in beta since October, are a new version of PLAs which change how ads are created. They make creating PLAs more transparent within AdWords… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 8 months ago Loading+Bookmark  

Live @ SMX West: Earning Links, Not Building Links

Links were the first major “off the page” ranking factor used by search engines. Google wasn’t the first search engine to count links as “votes,” but it was the first search engine to rely heavily on link analysis (or the Link Graph) as a way to improve relevancy. Today, of… . About SEO, PPC, SEM, …

searchengineland.com - 8 months ago Loading+Bookmark  

Live @ SMX West: Extreme Excel Excellence

SMX West. To manage complexity, search marketers turn to tools to manage keywords, understand traffic trends, calculate bids and ROI targets… there’s no end of crucial tasks that tools help with. Paradoxically, this also means there’s seemingly no end of tools to choose from,… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 8 months ago Loading+Bookmark  

Live @ SMX West: Social Meets Search – Where Are We Now, Where Are We Going?

All savvy marketers know that social media is now hugely important to the success of online marketing campaigns. But how exactly do search marketing and social media efforts interact and impact each other? Some studies of search engine ranking factors, such as the Searchmetrics 2013 SEO Ranking… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 9 months ago Loading+Bookmark  

Live @ SMX West: Big Company/Big Brand Success Case Studies

Big companies and brands have big advantages, e.g. large budgets, staffs and data resources. They also have big challenges, like coordinating the assets of big departments with ownership of various marketing disciplines. Consider these findings that emerged from the most recent SEMPO State of… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 9 months ago Loading+Bookmark  

Live @ SMX West: What Is Hummingbird & The Entity Search Revolution

Google’s Director Of Research Peter Norvig once told me, “Search should be like HAL in the movie 2001: A Space Odyssey. It should understand what people say – hopefully without killing anybody.” Google has made huge strides toward achieving that goal, most recently and… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 9 months ago Loading+Bookmark  

Live @ SMX West: Best Practices For Mobile SEO

For years, debates raged about what constituted “best practices” when it came to mobile SEO. Early on, the discussion focused on whether it was important to have a separate site optimized for mobile devices. That proved to be a major challenge, as it required detecting and optimizing… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 9 months ago Loading+Bookmark  

Live @ SMX West: Top Social Tactics For The Search Marketer

Are you a search marketer who’s been tasked with taking on social media marketing for your firm or client? You’ve probably noticed that the chops and tactics you’ve developed for organic optimization or paid search campaigns are radically different from the techniques that social… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 9 months ago Loading+Bookmark  

Live @ SMX West: Breathing New Life Into A Tired Paid Search Campaign

If you’ve been doing paid search for a while, you’ve undoubtedly run into a situation where you’re working on a campaign that’s been moderately successful, but has essentially been on autopilot and isn’t taking advantage of any new features that could enhance its… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 9 months ago Loading+Bookmark  

Live @ SMX West: Long-Term SEO & How To Win For Years, Not Days

The life of an SEO can be challenging. Just when you think you’ve got things figured out, have mastered the nuances of hundreds of ranking signals and have perfected your own tactics and techniques to achieve great search engine visibility, someone like Google’s Matt Cutts will write a… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 9 months ago Loading+Bookmark  

Using Universal Analytics to Measure Interaction with Assets that Live on Different Sites

This is a technical post that requires an understanding of JavaScript or at least a technical understanding of the web. The new version of Google Analytics, Universal Analytics, has a little gem in it called the Measurement Protocol. The Measurement Protocol lets you send data to your GA account using HTTP POST requests. In other …

seerinteractive.com - 11 months ago Loading+Bookmark  

Google’s Festivus Pole Goes Live In The Search Results

It is that time of the year again, if you search for [Festivus] in Google, you will see a Festivus pole show up on the left hand side rail. Here is a picture: Google adds the Festivus pole every year but it seems this year it went live a bit early. That being said, you …

searchengineland.com - 11 months ago Loading+Bookmark