Tag Archives | Keyword

How Google is Connecting Keyword Relevance to Websites through More than Just Domain Names – Whiteboard Friday

Posted by randfish We’re seeing Google continue to move beyond just reading pages, instead attempting to truly understand what they’re about. The engine is drawing connections between concepts and brand names, and it’s affecting SERPs. In today’s Whiteboard Friday, Rand explains just what Google is doing, and how we can help create such associations with …

moz.com - Thursday, September 25, 2014 - 4:00 Loading+Bookmark  

Bing’s URL Keyword Stuffing Filter Reduces Traffic to Spam Sites by 75%

Bing says it looked at a number of signals that suggest possible use of URL keyword stuffing and its efforts have since impacted 3 percent of queries. Search Engine Watch – Latest

searchenginewatch.com - 3 weeks ago Loading+Bookmark  

Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic

Posted by neilpatel I used to perform keyword research in the typical, perfunctory way—go to the Keyword Tool, type in some words, and punch out a list of terms. Easy. Quick. Simple. Today, things are different. The much-loved keyword tool has been replaced, long-tail keywords have the ascendancy, and it’s harder to figure out what …

moz.com - 3 weeks ago Loading+Bookmark  

YouTube Keyword Tool Goes Missing

Google replaced YouTube’s keyword tool with Display Planner’s AdWords video keyword suggestions on September 1, requiring users to access an AdWords account. Search Engine Watch – Latest

searchenginewatch.com - 4 weeks ago Loading+Bookmark  

Keyword Research and Targeting Without Exact Match – Whiteboard Friday

Posted by randfish Whatever the motives behind Google’s recent removal of exact-match keyword targeting from AdWords, the resulting uncertainty makes keyword research that much more difficult. In today’s Whiteboard Friday, Rand talks about the implications of the change, and offers tips for the most effective research going forward. For reference, here’s a still of this week’s …

moz.com - 4 weeks ago Loading+Bookmark  

YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool

The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display Planner’s AdWords for video keyword suggestions. Users must have an AdWords account to access the Display Planner. Google began alerting users that the tool… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 4 weeks ago Loading+Bookmark  

Facebook Tests Searching By Keyword In Mobile Apps

Eventually Facebook will bring Graph Search to mobile devices. At least Mark Zuckerberg says so. In January, he said it would be coming “pretty soon”. Facebook is staying quiet about any timetable, but now and then tests leak into public. In June, it was a test for mobile web users…. . About SEO, PPC, SEM, …

searchengineland.com - 1 month ago Loading+Bookmark  

Google Ends Exact and Phrase Keyword Match Ability in AdWords; Now Applying Close Variant Keyword Matching by @mattsouthern

At least 7% of Google searches contain a misspelling, according to a new post on Google’s Inside AdWords blog. However, people still want to find what they’re looking for even if they haven’t spelled it correctly. That’s why Google has announced that they’re applying close variant keyword matching to all exact and phrase match keywords …

searchenginejournal.com - 2 months ago Loading+Bookmark  

Google AdWords to Universally Apply Close Variant Keyword Matching

The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they expect to see. Search Engine Watch – Latest

searchenginewatch.com - 2 months ago Loading+Bookmark  

New Bing Ads Opportunities Page Shows How Budget & Keyword Changes Will Impact Campaigns

Bing Ads has launched a newly redesigned Opportunities Page to show the estimated impact of campaign changes for factors like increased bids, as well as budget and keyword suggestions. Now located at the top of the Bing Ads page on the primary toolbar, the new Opportunities Page displays the… . About SEO, PPC, SEM, Search …

searchengineland.com - 2 months ago Loading+Bookmark  

Keyword Research Masterclass: Using the Google Keyword Planner

Research and Development (R&D) is something we tend to think of in terms of scientific and medical fields, and the manufacturing industry. Not content marketing. But think of your typical week (or even day) as a content or online marketer for the website you manage. Isn’t a lot of what you do a variation on… …

blog.positionly.com - 2 months ago Loading+Bookmark  

Local Keyword Research in 2014 and Beyond

Last year I did a lot of writing around the web focused on local keyword research, so much so that I had vowed not to do any content on the subject matter in 2014, but alas here we are and I'm doing another piece on local keyword research. Overall the fundamentals of local keyword research …

searchenginepeople.com - 2 months ago Loading+Bookmark  

Bing Ads Puts Estimated Keyword Bid Suggestions In Columns, Adds Keyword Delivery Status Alerts

Bing Ads launched a couple of relatively small but helpful features today. Both bring keyword status and bid insights into closer parity with Google AdWords. To get a better understanding of where keyword bids stand in relation to the competition, Bing Ads has added estimated bid suggestions for… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 3 months ago Loading+Bookmark  

Top Keyword Combos for PPC Retail Ads During Back to School [Data]

The back-to-school and back-to-college retail audience spent an estimated $ 72.5 billion in 2013. Here’s a look at how word choice in retail PPC ads during the back-to-school season (July 15 to September 15) can impact your campaign success. Search Engine Watch – Latest

searchenginewatch.com - 3 months ago Loading+Bookmark