Tag Archives | Guide

The Beginners Guide To Facebook Marketing

Many businesses dismiss Facebook if they supply B2B products or services, as it’s commonly perceived to be a consumer-based site when it comes to social advertising. However, this isn’t the case and if your business doesn’t have a Facebook presence, then you’re doing it a disservice. Facebook is a useful tool for promoting a business,… …

blog.positionly.com - Saturday, October 18, 2014 - 10:13 Loading+Bookmark  

A Comprehensive Guide to Bing Marketing

When it comes to search engine marketing, people almost always talk about Google. If you do simple searches for guide to Google and guide to Bing, you will find a staggering difference of 3.7 million results vs. 38 thousand results.  While most businesses get the majority of their search traffic from Google, you can’t put… …

blog.positionly.com - Wednesday, October 15, 2014 - 6:11 Loading+Bookmark  

The Big Idea (a Camp Counselor’s Guide to Inspiration at Portent)

I am a camp counselor.  You know the kind: clipboard in hand, singing loud and off-key, with a huge smile plastered on my (no-makeup) face.  I know all of the ways to identify a Cedar tree, how to cook beef stew in aluminum foil on the campfire, and the best bed-time stories for a 12 …

portent.com - Tuesday, October 14, 2014 - 10:08 Loading+Bookmark  

Local SEO Killer Guide For Your Small Business

For businesses that have physical premises which are frequented by its customers, using local SEO is vital to increase that footfall, as well as make sales via the internet. There are numerous reasons for this and the benefits can be substantial, but many businesses that exist on the high street as independent retailers, for example,… …

blog.positionly.com - Tuesday, October 14, 2014 - 8:11 Loading+Bookmark  

Guide to Twitter Marketing

Twitter is such a fast-paced environment that many businesses don’t have the time or inclination to use it for marketing. However, Twitter is also highly effective for driving traffic and increasing engagement with both your content and your company, so it pays to get an account set up and someone to manage it properly. Like… …

blog.positionly.com - 1 week ago Loading+Bookmark  

Pubcon Liveblog: SEO Copywriting Style Guide — Tools & Tricks for SEO Writers

Pubcon Liveblog: SEO Copywriting Style Guide — Tools & Tricks for SEO Writers was originally published on BruceClay.com, home of expert search engine optimization tips. Mindy Weinstein, SEO Manager of Bruce Clay, Inc., and Lindsay Mineo, senior search strategist at ThunderActive, share tips and tools for SEO copywriting. Their lessons help writers craft content for people …

bruceclay.com - 2 weeks ago Loading+Bookmark  

Guide to social media platforms for international campaigns

Lots of businesses are now seeing the power of international geo-targeting for their offerings, creating sub folders and designing landing pages for each market. Apple.com do a great job of this with a huge list of targeted subfolders, all created to market to that specific country. brazil dubbed social media capital of the universeThough companies …

searchenginepeople.com - 2 weeks ago Loading+Bookmark  

A Geek’s Guide To Gaming The Algorithms

I talk about all that’s wrong in marketing, tactics vs. strategy, etc. etc. We’re ignoring strategy and sound marketing. We work too hard to game the algorithm at the expense of long-term business development. FYI: For me, gaming the algorithm means finding the fine edge between legitimate and spam, and skating that edge. For me, …

portent.com - 3 weeks ago Loading+Bookmark  

Universal Analytics User ID: Setup Guide

User ID is one of the biggest new features of the Universal Analytics platform and analytics.js tracking code. In this post I’ll explain what it is, how it works, and how to set it up and get started. Google Analytics identifies users using cookies. If someone deletes the cookie, switches device or switches browser, then …

distilled.net - 4 weeks ago Loading+Bookmark  

The Marketer’s Guide to Facebook Graph Search

Posted by SimonPenson Social search has long been heralded as the “next big thing.” The opportunity to create the search engine for people is too enticing; the prize being held above all others in the race to build the next Google. Facebook is widely recognised as the only company other than the search giant itself …

moz.com - 1 month ago Loading+Bookmark  

The Ultimate Guide for Using Google+ Hangouts for Business

Of all the features that make up Google+, Hangouts are by far the most widely successful aspect of the social network. Hangouts allow people to connect with one another through video conferencing on a personal level or through Google+ Hangouts on Air that allow a Hangout to be shared live with the public. Google continues… …

blog.positionly.com - 1 month ago Loading+Bookmark  

Buffer’s Complete Guide to Mobile Social Media: Strategies for Twitter, Facebook, LinkedIn, Google+ by @kevanlee

I spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets. Go figure. Mobile devices are fast becoming the preferred method of reading, sharing, and engaging with online content. It’s strange to think that the content we create on desktops and laptops will end up on dozens of different …

searchenginejournal.com - 2 months ago Loading+Bookmark  

Beginner’s Guide to Search Engine Marketing

Every business that can have a web presence should and that means that in order for that presence to be effective, they need to know at least a little about how it all works. Now this doesn’t mean that they need to know how to build a website, or even the ins and outs of… …

blog.positionly.com - 2 months ago Loading+Bookmark  

Announcing the All-New Beginner’s Guide to Link Building

Posted by Trevor-Klein It is my great pleasure to announce the release of Moz’s third guide for marketers, written by the inimitable  Paddy Moogan of Distilled: We could tell you all about how high-quality, authoritative links pointing to your site benefit your standing in the SERPs, but instead we’ll just copy the words straight from …

moz.com - 2 months ago Loading+Bookmark  

Guide to Personalized Search Results

If you grew up watching Sesame Street like me, you might have heard this song: One of these things is not like the others,One of these things just doesn’t belong,Can you tell which thing is not like the othersBy the time I finish my song? The search results that you see within your browser are …

portent.com - 2 months ago Loading+Bookmark