Tag Archives | Google

Google Confirms Penguin 3.0 Update, Here’s The Reaction So Far by @mattsouthern

A Google representative has confirmed what has been the subject of much speculation over the weekend — a Penguin 3.0 update was rolled out on Friday. This marks the first update to the Penguin algorithm in over a year. On October 9th at Pubcon Las Vegas, Bruce Clay stated during one of his sessions on …

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Google Releases First Penguin Update In Over A Year

Google has confirmed with us that they have updated the Penguin algorithm over the weekend. Starting late Friday night, savvy SEOs began noticing major changes in the Google search results. The SEO industry began speculating that this was a Penguin refresh and all evidence pointed to it. Google… . About SEO, PPC, SEM, Search Engines …

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30% Of Google Ad Conversions Happen On Mobile [STUDY] by @mattsouthern

Marin Software recently published the results of a study they conducted, showing smartphones and tablets account for 30% of conversions on Google ads. As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey… smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The …

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Google Updates “Right to Be Forgotten” Notification by @5le

In late May, the European Court of Justice ruled that Google is required to remove results deemed to be “irrelevant” and “outdated.” In order to comply with this ruling, Google set up a form that allowed people to complain about specific results. To prevent fraudulent requests intended to manipulate search results, the form requires users …

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After More Than Two Years, Google Finally Releasing New “Pirate Update” To Fight Piracy

In August 2012, to stem accusations that it doesn’t do enough to fight piracy, Google released what’s known as the Pirate Update, a system that penalized sites deemed to be violating copyright laws. Next week, Google is finally going to refresh that system to catch new offenders and… . About SEO, PPC, SEM, Search Engines …

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Google Testing New Ad Formats For Movies, Music In Anti-Piracy Effort

Today, Google published a report on how the company fights piracy. As part of this, Google provided updates on new ad formats its using to point users to “legitimate sources of music and movie downloads”. The newest format, which we have just seen in the wild, shows a list of ads in a… . About …

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Google Panda: How One Algorithm Update Forever Changed Content Creation

Google’s algorithm updates over the past few years have become increasingly strict, with a far wider impact than before. The purpose of these updates is not only to maintain their position as the dominant search engine, but also to improve the user experience. The success of any search engine is dependent on the quality and… …

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Like Google, Apple’s Siri Also Gets Stephen Colbert’s Height Wrong

Google came under fire last night from Stephen Colbert, over a direct answer that got the comedian’s height wrong. But Apple’s Siri makes the same mistake — something Colbert didn’t raise during his video appearance at the Apple’s iPad event today. Stephen Colbert… . About SEO, PPC, SEM, Search Engines & Search Marketing

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Google + Local Pages No Longer Supporting GA Tracking Codes

Historically if you wanted to measure traffic to your site from Plus page for local you could add a Google Analtyics tracking code to your site’s URL. Whether this is a bug or not or permanent change is not yet clear but since around the first of the month if your link in the G+ …

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XML Sitemaps Or RSS/Atom Feeds? Google Says Use Both For Optimal Crawling

When it comes to telling search engines about the content on a website, webmasters might be wondering if they should submit sitemaps or just setup RSS or Atom feeds. Google’s answer? Use both. In a new blog post sharing advice on XML sitemaps and RSS/Atom feeds, Google says it’s not an… . About SEO, PPC, …

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Google How To Snippets and Cooking with Semantics

Googe recently started showing “How to” lists in search results, which tend to show the first few steps of some task, and then let you click through to a page to see more. Like the recipes above for things like guacamole: They have also published an interesting paper that describes some of the steps that …

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Google Analytics Rolls Out New Tag Manager Tools

Google analytics rolled out new updates to its Tag Manager today, including new APIs, additional third party templates, and an updated interface. Google says its new Tag Manager API has, “All the power of the web interface.” According to Google, its new APIs make it easier to manage… . About SEO, PPC, SEM, Search Engines …

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One Very Strange Survey – Is Google Getting Into the Data Distribution Business?

This survey from Ipsos, a market survey company, claims to be on behalf of Google. If that is true then the questions are quite bizarre and really makes one wonder what Google is up to. Is Google looking to replicate what Yext has done with real time data distribution? Or just shooting an arrow across …

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Google Continues Testing Mobile Friendly Notices In Search Results, This Time With Text Version

Two weeks ago, Google began testing mobile-friendly icons in the mobile search results, next to sites that were mobile-friendly. Maybe giving a carrot to sites that adopted good mobile-friendly web site practices? Yesterday, Google tried the opposite approach by testing non mobile-friendly icons in… . About SEO, PPC, SEM, Search Engines & Search Marketing

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Google AdWords Debuts Local Forwarding Numbers For Call Extensions

Advertisers using call forwarding numbers for their AdWords call extensions in the U.S. began receiving notices this week that local numbers are now available in many areas. Local forwarding numbers use the same same area code as the businesses’ phone number or an area code within the same… . About SEO, PPC, SEM, Search Engines …

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