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Google Ends Exact and Phrase Keyword Match Ability in AdWords; Now Applying Close Variant Keyword Matching by @mattsouthern

At least 7% of Google searches contain a misspelling, according to a new post on Google’s Inside AdWords blog. However, people still want to find what they’re looking for even if they haven’t spelled it correctly. That’s why Google has announced that they’re applying close variant keyword matching to all exact and phrase match keywords …

searchenginejournal.com - 3 weeks ago Loading+Bookmark  

Search In Pics: Google Excavations, Google Massage Rooms & Cusco Peru Office

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google London Massage Rooms: Source: Google+ Sleeping Google Street View… . About SEO, PPC, SEM, Search …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Google AdWords to Universally Apply Close Variant Keyword Matching

The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they expect to see. Search Engine Watch – Latest

searchenginewatch.com - 3 weeks ago Loading+Bookmark  

Google on Finding Entities: A Tale of Two Michael Jacksons

I’ve been saying for at least a couple of years that Google’s local search is a proof of concept for the search giant to use on how to find and understand entities. With local search, Google goes out and looks for a mention of a business on the Web, especially when it it accompanied by …

seobythesea.com - 3 weeks ago Loading+Bookmark  

Google Responds To Mass Negative SEO Extortion Emails

There are widespread reports within the industry of negative SEO extortion emails being sent to website owners, webmasters, SEOs and others. The emails are claiming that an evil SEO will ruin the site’s ranking in Google and other search engines if they do not come up and wire $ 1,500 to the… . About SEO, …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Google Informs Webmasters of Faulty Redirects for Mobile Users

Reports this week show webmasters are starting to see notifications from Google when faulty redirects are detected. Search Engine Watch – Latest

searchenginewatch.com - 3 weeks ago Loading+Bookmark  

The Complete Guide to Google Webmaster Tools

In the Comprehensive Guide to Bing Marketing, we looked at Bing’s tools for webmasters. Now, we’re going to look at the search engine marketers focus their efforts towards the most: Google. Specifically, we’re going to look at why you need to be using Google Webmaster Tools to monitor the health of your website in Google… …

blog.positionly.com - 3 weeks ago Loading+Bookmark  

Perseid Meteor Shower Rains Down in Google Doodle

The Google Doodle for August 11 and 12 in many parts of the world highlights the annual August meteor shower NASA considers the year’s best. Search Engine Watch – Latest

searchenginewatch.com - 3 weeks ago Loading+Bookmark  

Google Webmaster Guidelines Update Calls Labels “Low Quality Guest Blog Posts”

Google has updated their webmaster guidelines, specifically in the little or no original content guideline, to add “low-quality guest blog posts” as an example of “scraped content.” Brian Ussery first spotted this change, noting how Google has been fighting the use of guest… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 weeks ago Loading+Bookmark  

POLL: Does Google Have a Responsibility to Refresh Its Penguin Algorithm?

POLL: Does Google Have a Responsibility to Refresh Its Penguin Algorithm? was originally published on BruceClay.com, home of expert search engine optimization tips. And so we wait. . . In the past 2 years we’ve had an increase in clients that come to our firm because they have been affected by an algorithmic or manual …

bruceclay.com - 3 weeks ago Loading+Bookmark  

Google Creates Shopping Campaigns “Upgrade Tool” for AdWords Advertisers

After announcing AdWords would retire its Product Listing Ads product in August in favor of Shopping campaigns, Google is trying to motivate advertisers to switch. Search Engine Watch – Latest

searchenginewatch.com - 3 weeks ago Loading+Bookmark  

Experiment: We Removed a Major Website from Google Search, for Science!

Posted by Cyrus-Shepard The folks at Groupon surprised us earlier this summer when they reported the results of an experiment that showed that up to 60% of direct traffic is organic. In order to accomplish this, Groupon de-indexed their site, effectively removing themselves from Google search results. That’s crazy talk! Of course, we knew we …

moz.com - 3 weeks ago Loading+Bookmark  

Content Marketing and Journalism Find Common Ground in Google Hummingbird

As Google places more importance on quality content as a benchmark for effective SEO, the ability to 'think like a journalist' gains new importance for content marketers. And, while the fundamental differences between these two industries remain the same, Google Hummingbird – which launched August 2013 – bridges the gap between them. For that very …

searchenginepeople.com - 3 weeks ago Loading+Bookmark  

Google Tests “Listen Now” Ads for Music Searches

The ads appear in the Knowledge Graph for services like Google Play, Rhapsody, and Spotify. They are part of an effort that also includes “Watch Now” ads for movies and TV. Search Engine Watch – Latest

searchenginewatch.com - 3 weeks ago Loading+Bookmark  

Google Tests “Listen Now” Ads for Music Searches

The ads appear in the Knowledge Graph for services like Google Play, Rhapsody, and Spotify. They are part of an effort that also includes “Watch Now” ads for movies and TV. Search Engine Watch – Latest

searchenginewatch.com - 3 weeks ago Loading+Bookmark