Tag Archives | Google

Teach Google About Your Entities by Using Topical Hubs – Whiteboard Friday

Posted by gfiorelli1 I’m not so sure it’s correct to say—as is so common lately—that today’s SEO is a new one, especially with regard to on-site SEO. Many of the things that are necessary today were also necessary in the past: a well-designed information architecture, a great navigation structure, good internal linking, etc. We should talk …

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Is Google Going to Marry their Knowledge Base with their Search Engine?

Google has been answering queries with its search engine for over 15 years, and has been showing us it can answer questions with facts from its Browsable Fact Repository and/or the Google Knowledge Graph. Might Google at some point bring the two together? To a degree, Google has been merging some results, showing a set …

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With Apple’s Help, Google Search Gets Special Info Boxes For iPhone 6 & Apple Watch

Who says rivals can’t work together? If you search on Google for “iPhone 6″ or “Apple Watch,” you’ll discover new information boxes about each product that Google created with the help of Apple. Here’s how it looks for search on iPhone 6: And for the iPhone… . About SEO, PPC, SEM, Search Engines & Search Marketing

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Despite Google’s Need To Go Deeper When Indexing, Google Fixes Self Indexing Glitch

Over the week, there were various reports of Google going against their own webmaster guidelines, by indexing their own search results. Last night, Google updated their robot.txt file to ensure they block their own search results from being in the Google search results. The guidelines read: Use… . About SEO, PPC, SEM, Search Engines & …

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Google Revamps Webmaster Tools API

Google announced on the Webmaster blog that they’ve updated the Google Webmaster Tools API to bring it up to par with other Google APIs. Google has revamped how you authenticate for apps or web-services and it also gives you access to some of the main features of Webmaster Tools. Specific… . About SEO, PPC, SEM, …

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How Google Fails To Enforce “First Click Free” — An Eric Schmidt Case Study

News publishers often want to be listed in Google. News publishers also often want to have paywalls or registration barriers. The good news is Google has rules that allow for this. The bad news is that Google routinely fails to enforce these rules. Below, a case study involving content in a major… . About SEO, …

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Has Google Decided that you are Authoritative for a Query?

At Google and Bing, both search engines have been experimenting with relevance and search. Both have shown profile photographs of people whom you may be connected to at places such as Google+ (for Google) and at Facebook (For Bing) in search results that include them. Both may have changed rankings for those pages as well. …

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Google Knowledge Graph Now With “In The News” Box

Google has launched a new knowledge graph panel on the right side named “In the news.” If you search for [jill duggar], you will see the new box come up on the right hand side. If you click on the link that reads “Headlines & Global News,” you would think Google would… . About SEO, …

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Google Analytics Begins To Roll Out New Benchmark Reports

Google Analytics announced today its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their results to industry standard acquisition and engagement metrics. According to the announcement, users can select reports from among 1,600 industry categories,… . About SEO, PPC, SEM, Search Engines & Search Marketing

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Google To Start Bumping Ad Copy For Extensions In Mobile Search Ads

When Google added ad extensions and formats to the Ad Rank formula last fall, the company essentially put a neon sign flashing “Ad Extensions Increase Click Through Rates” in that store window you walk by every day. Now, in another sign of the rise of ad extensions, Google has announced… . About SEO, PPC, SEM, …

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Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

The doodle includes an eight-scene slideshow with images of Tolstoy himself, as well as scenes from his works “War and Peace,” “Anna Karenina,” and “The Death of Ivan Ilyich.” Search Engine Watch – Latest

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Ranking Boost Possible Without Penguin Refresh From Google

Google Webmaster Trends analyst John Mueller says sites shouldn’t focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve rankings. Search Engine Watch – Latest

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Ranking Boost Possible Without Penguin Refresh From Google

Google Webmaster Trends analyst John Mueller says sites shouldn’t focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve rankings. Search Engine Watch – Latest

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Google Brings PLAs To Third-Party Sites Like Walmart.com

Today, Google announced it is extending its popular product listing ads (PLAs) to retail and e-commerce sites across the Google Search Network. The ads are served via a new Google product called AdSense for Shopping, which offers retail and e-commerce sites another way to monetize site traffic… . About SEO, PPC, SEM, Search Engines & …

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Integrating Google Analytics & HubSpot

Google brought Universal Analytics (UA) out of beta earlier this year in April. It’s ushered in an exciting new era where integration with Customer Relationship Management (CRM) systems is possible. That kind of integration is the holy grail of web analytics — truly closed-loop reporting, from the time a visitor first hits your website, to when they become …

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