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Top 5 Takeaways From an Internship at SEER

Hey there! My name is Marissa, and I’ve been lucky to call myself SEER’s digital marketing intern for the last few months.  During my time at SEER, I was fortunate enough to work in each of our three departments–SEO, PPC, and Analytics. Each rotation started with training sessions with different employees having hopes that I …

seerinteractive.com - Saturday, December 20, 2014 - 8:07 Loading+Bookmark  

Marketing Resolutions: Moving from Lag to Lead

Posted by Dr-Pete It’s that time of year – time for all of us to promise to be better people starting January 1st: people who always drink eight 8-oz. glasses of water, floss every night, and never watch 12-hour marathons of Real Housewives when we should be working. Even at work, we’re busily crafting our …

moz.com - Wednesday, December 17, 2014 - 2:00 Loading+Bookmark  

Facebook Drops Bing From Facebook Search Results

Facebook has broken up with Bing, quietly dropping results from the Microsoft search engine as part of this week’s Facebook search update. The change, reported late today by Reuters, was confirmed by a Facebook spokesperson in an email to Search Engine Land. “We’re not currently showing web… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 1 week ago Loading+Bookmark  

Advice on Working with Bloggers From The Bloggers Themselves

A few months ago, I wrote for the Moz Blog on the fundamentals of Blogger Outreach for your brand. Essentially, bloggers are online influencers who establish trust and build brand discovery for their readers, which ultimately influences consumer purchasing decisions. Since this post, I’ve been asked for specific examples and feedback from the blogger community …

distilled.net - 1 week ago Loading+Bookmark  

Lessons from the Front Line of Front-End Content Development

Posted by richardbaxterseo As content marketing evolves, the list of media you could choose to communicate your message expands. So does the list of technologies at your disposal. But without a process, a project plan and a tried and tested approach, you might struggle to gain any traction at all. In this post, based on …

moz.com - 2 weeks ago Loading+Bookmark  

Insights Into PPC Traffic From “Sofa Sunday” In The UK

You’ve heard of Black Friday and Cyber Monday, but what about Sofa Sunday? Columnist Rebekah Schelfhout discusses this new mobile shopping trend. The post Insights Into PPC Traffic From “Sofa Sunday” In The UK appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

Yahoo Sees Big Search Bump From Firefox “Default” Relationship

Last month Yahoo announced that it was replacing Google as the default search engine in the next/latest version of Firefox: Firefox 34. That position is now paying dividends for Yahoo according to new data from StatCounter released earlier today. The analytics firm said that “Yahoo search was… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Conquering Your Inner Critic: Lessons From The Pennsylvania Women’s Conference

Over a month ago 15 members of the SEER team attended the Pennsylvania Women’s Conference. It was…oh my God, was that over a month ago? And I’m just writing my blog post now?! What is wrong with me? I’m sure there have been a ton of blogs on this already published. That will be way …

seerinteractive.com - 3 weeks ago Loading+Bookmark  

What New SEOs Don’t Know Unless You Tell Them: A Reminder from Outside the Echo Chamber

Posted by RuthBurrReedy SEO experts spend multiple hours a week reading blogs, social media and forums to stay abreast of the latest search engine developments; we spend even more time testing and measuring tactics to figure out what works best for our sites. When you spend so much of your time thinking, talking and learning …

moz.com - 4 weeks ago Loading+Bookmark  

Learning SEO From Google Employees

What do local marketers really need to know about SEO? Columnist Chris Marentis discusses some tips that come straight from the horse’s mouth. The post Learning SEO From Google Employees appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 4 weeks ago Loading+Bookmark  

‘Adapt or Lose’ and Other SEO Advice from This Google+ HOA

‘Adapt or Lose’ and Other SEO Advice from This Google+ HOA was originally published on BruceClay.com, home of expert search engine optimization tips. “In our industry, if you can’t adapt, you lose.” Bruce Clay was the guest on an HOA yesterday that one commenter called “Absolutely the best HOA I have heard all year about #SEO.” …

bruceclay.com - 1 month ago Loading+Bookmark  

Some Thoughts On the New Pak Results from Google

Click to view larger. An answer box displaces the new Pak in this example. Some thoughts & observations on the new [Hamburger] Pak from Google. 1-The local carousel is still in use and shows when you select a result delivered by “People also search for” in a 7-pack result. Will we soon see its demise …

blumenthals.com - 1 month ago Loading+Bookmark  

Videos from MozTalk: Blogger Edition

Posted by CharleneKate Have you ever noticed how Rand is often speaking at conferences all around the world? Well, we realized that those of us here in Seattle rarely get to see them. So we started MozTalks, a free event here at the MozPlex. It normally runs 2-3 hours with multiple speakers, one of whom …

moz.com - 1 month ago Loading+Bookmark  

Top takeaways from the Content Marketing Show November 2014

This year Brighton saw its first content marketing show, after a change in venue from the usual London location. I’ve put together some of the top takeaways from the event, which includes the first eight talks. Mark Johnstone – What content marketers can learn from advertising Twitter: @epicgraphic Checkout the slides here Mark Johnstone from …

seoptimise.com - 1 month ago Loading+Bookmark  

How to guarantee a 0% response rate from blogger outreach

Last week I had the chance to speak at the Content Marketing Show in Brighton (make sure you read Sam’s post about the key takeaways) – it was my first ever major public speaking opportunity and I’m now really pleased that I put my name forward a few months ago. If you missed the conference, …

seoptimise.com - 1 month ago Loading+Bookmark