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How to Master Social Listening: Lessons from IKEA

This guest post comes from Marcus Beard at Brandwatch. Read on for a case study on the company’s work with IKEA.   The best solutions to company-wide issues are unavoidable and impossible to ignore. With the ability to break down a bedside table into three slot-together pieces, IKEA appear to possess the engineering prestige usually reserved …

distilled.net - Thursday, January 22, 2015 - 8:11 Loading+Bookmark  

5 Years of SEO Changes and Better Goal-Setting – Videos from MozTalk 2

Posted by CharleneKate Have you ever noticed how Rand is often speaking at conferences all around the world? Well, we realized that those of us here in Seattle rarely get to see them. So we started MozTalks, a free event here at the MozPlex. It normally runs 2-3 hours with multiple speakers, one of whom …

moz.com - Thursday, January 22, 2015 - 2:00 Loading+Bookmark  

Top 5 Takeaways From an Internship at SEER

Hey there! My name is Marissa, and I’ve been lucky to call myself SEER’s digital marketing intern for the last few months.  During my time at SEER, I was fortunate enough to work in each of our three departments–SEO, PPC, and Analytics.… The post Top 5 Takeaways From an Internship at SEER appeared first on …

seerinteractive.com - Wednesday, January 21, 2015 - 3:06 Loading+Bookmark  

Direct Answers: Extracting Text from Pages Citations

This is the last post in a series about Google’s International patent application Natural Language Search Results for Intent Queries. This section was inspired by the citations list at the end of a paper used by the listed inventors as a provisional patent, that preceded that patent. The paper was Scalable Attribute-Value Extraction from Semi-Structured …

seobythesea.com - 2 weeks ago Loading+Bookmark  

How to Schedule Instagram Updates (and Post to Instagram from the Web)

Instagram is a fascinating community. It is based entirely on content, and normally that doesn’t foster much of a feeling of togetherness. Somehow Instagram has managed to find the right balance between social sharing, and social interaction. The result is a place that is growing in both capabilities and popularity, and drawing those who would …

internetmarketingninjas.com - 2 weeks ago Loading+Bookmark  

Direct Answers: How Answers are Extracted from Web Pages

I’ve been writing recently about a patent from Google on Direct Answers, and how Google might take those from authoritative sources, using an intent template process (“what are the symptoms for [measles, flu, athlete’s foot,ebola]”) to include many direct answer responses to natural language queries, while also showing keyword-based search results. The patent doesn’t tell …

seobythesea.com - 2 weeks ago Loading+Bookmark  

Case Study: One Site’s Recovery from an Ugly SEO Mess

Posted by AlanBleiweiss This past March, I was contacted by a prospective client: My site has been up since 2004. I had good traffic growth up to 2012 (doubling each year to around a million page views a month), then suffered a 40% drop in mid Feb 2012. I’ve been working on everything that I …

moz.com - 3 weeks ago Loading+Bookmark  

Direct Answers – Taken from Authority Websites

Part One of this series – Direct Answers – Natural Language Search Results For Intent Queries One of the most important parts of the “Natural Language Search Results for Intent Queries” patent application is how it describes both queries and search results as being in “natural language.” By natural language, it means ordinary conversational words …

seobythesea.com - 4 weeks ago Loading+Bookmark  

The Best of 2014: Top People and Posts from the Moz Blog

Posted by Trevor-Klein At the end of every year, we compile a list of the very best posts and most popular and prolific people that have been published on the Moz Blog and YouMoz. It’s a really fun way to look back on what happened this year, and an insight-packed view of what really resonates with …

moz.com - 4 weeks ago Loading+Bookmark  

New Year’s Resolution E-Commerce: 4 Insights From Bing Ads

Following the holiday season, many people invite positive change into their lives as they resolve to kick off the New Year with a fresh start.  And they willing to pay for it, ringing up $ 5.6 billion in resolutions. New Year’s rings out with opportunities for marketers as well, as they empower people work to make their dreams …

searchenginejournal.com - 4 weeks ago Loading+Bookmark  

Where’s Santa? The 2014 Santa Tracker Review, From NORAD To Google

Santa Claus is on his way — and there are two excellent services to track his progress. Our guide to getting the most of out NORAD Tracks Santa and Google Santa Tracker. The post Where’s Santa? The 2014 Santa Tracker Review, From NORAD To Google appeared first on Search Engine Land. . About SEO, PPC, …

searchengineland.com - 1 month ago Loading+Bookmark  

4 Awesome Holiday Strategies From 2014

So, it is almost inventory time and many of us have holiday hangovers! I know that I’ve spent a good deal of time shopping online and offline this year and thought I’d share some of the cool offline / online integration strategies and online strategies that I’ve seen this season. 1 – Receipt by email …

internetmarketingninjas.com - 1 month ago Loading+Bookmark  

Happy Holidays from Moz

Posted by FeliciaCrawford Ah, the holidays! This is the time of year when we give our thanks and make our wishes, when new and old meld happily together like hot buttered rum and Grandma’s pistachio fudge. There’s been a lot of newness this year for Moz. As the smilin’ face behind live chat, I’ve had …

moz.com - 1 month ago Loading+Bookmark  

Happy Holidays from Bruce Clay, Inc.

Happy Holidays from Bruce Clay, Inc. was originally published on BruceClay.com, home of expert search engine optimization tips. All year long we’re all about SEO, SEO, SEO — but this week it’s more like “Ho! Ho! Ho!” as we celebrate the season! First and foremost, we want to wish a safe and happy holiday to …

bruceclay.com - 1 month ago Loading+Bookmark  

50 Awesome and Inspiring Responsive Website Designs from 2014 by @albertcostill

You probably heard retailers began their holiday season with record-setting sales during “Cyber Week” – the shopping period between Thanksgiving and Cyber Monday. Real-time data from IBM Digital Analytics Benchmark shows online sales grew 8.5% since 2013. Even more interesting, although not surprising, was the fact that “mobile sales up 27.6% year-over-year.” On Cyber Monday specifically, “mobile traffic accounted for …

searchenginejournal.com - 1 month ago Loading+Bookmark