Tag Archives | Data

User Behaviour Data as a Ranking Signal

Posted by Dan-Petrovic Question: How does a search engine interpret user experience? Answer: They collect and process user behaviour data. Types of user behaviour data used by search engines include click-through rate (CTR), navigational paths, time, duration, frequency, and type of access. Click-through rate Click-through rate analysis is one of the most prominent search quality …

moz.com - 1 week ago Loading+Bookmark  

Custom Columns: Your Data, Your Way

Google launched Custom Columns for AdWords back in December, but many paid search marketers aren’t utilizing them yet. Contributor Laura Collins discusses the benefits of this new feature and explains how to set it up. The post Custom Columns: Your Data, Your Way appeared first on Search Engine… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 2 weeks ago Loading+Bookmark  

Google Search Analytics Report Data Missing; Google Working On A Fix

If you are missing data in the Google Search Console, you are not alone. Many are seeing Google skip over July 28, 2015 data in Search Analytics. The post Google Search Analytics Report Data Missing; Google Working On A Fix appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 1 month ago Loading+Bookmark  

Big Data, Big Problems: 4 Major Link Indexes Compared

Posted by russangular Given this blog’s readership, chances are good you will spend some time this week looking at backlinks in one of the growing number of link data tools. We know backlinks continue to be one of, if not the most important parts of Google’s ranking algorithm. We tend to take these link data …

moz.com - 2 months ago Loading+Bookmark  

4 Data Analysis Techniques Illustrated via The Pigeon Algorithm by @ericvanbuskirk

Techniques for evaluating a Google algorithm effects on a niche can be applied to how other effects specific to industries change their Google rankings. The post 4 Data Analysis Techniques Illustrated via The Pigeon Algorithm by @ericvanbuskirk appeared first on Search Engine Journal. Search Engine Journal

searchenginejournal.com - 2 months ago Loading+Bookmark  

Third Party Data: Its Uses In Search & More

Third-party data is powerful, but also controversial. In the fourth and final installment of his series on the data landscape, columnist Alistair Dent discusses the applications of (and issues surrounding) this data type. The post Third Party Data: Its Uses In Search & More appeared first on… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 3 months ago Loading+Bookmark  

Google Trends Updated to Provide Minute-by-Minute Data on Trending Searches by @mattsouthern

Google unveiled the most significant update to come to Google Trends in the past three years. Google Trends will now offer real-time data on what people are searching for right at this moment. The post Google Trends Updated to Provide Minute-by-Minute Data on Trending Searches by @mattsouthern appeared first on Search Engine Journal. Search Engine …

searchenginejournal.com - 3 months ago Loading+Bookmark  

Can You Rank in Google Without Links? New Data Says Slim Chance

Posted by Cyrus-Shepard “Just write quality content–Google will figure it out.”“Link building is dead.” For years now, we’ve heard the drumbeat from Google that marketers should stop focusing on building links. While it’s accepted wisdom that you should avoid manipulative link building to rank higher in search results, the popular narrative would have us believe …

moz.com - 3 months ago Loading+Bookmark  

Bing To Encrypt Searches By Default & Referrer Data To Go Not Provided This Summer

Not Provided is about to expand when Bing goes HTTPS over the summer, ultimately blocking query data in the referrer path. The post Bing To Encrypt Searches By Default & Referrer Data To Go Not Provided This Summer appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark  

Apple Confirms Vans are for Maps Data Improvement – Discloses Future Locations

Apple, in a path eerily similar to the path that Google took during their first years of on-line mapping, has publicly acknowledged that their vans are being used to supplement their Maps data. Google Maps was first rolled out in February of 2005 and  started their StreetView program in May, 2007 in  five only cities (Denver, Las Vegas, …

blumenthals.com - 3 months ago Loading+Bookmark  

Introducing DisavowFiles: Free Crowdsourced Tool Brings Google Disavow Link Data to Light

Introducing DisavowFiles: Free Crowdsourced Tool Brings Google Disavow Link Data to Light was originally published on BruceClay.com, home of expert search engine optimization tips. Ever wonder what’s inside the search engines’ black box of disavowed backlink data? Google and Bing are the only parties who can see the disavow data given to them by site …

bruceclay.com - 3 months ago Loading+Bookmark  

Report: Apple Using Camera-Equipped Minivans To Capture Map Data

It’s a very safe bet that Google has invested hundreds of millions of dollars into Google Maps and Street View. While many people regard Street View as eye candy, it has actually served a more important function: capturing real-world geo-data for Google Maps. Now Apple appears to following in… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 3 months ago Loading+Bookmark  

Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search

Columnist Barbara Starr delves into several Google patents to explore the ways in which the search giant is displaying search results based on structured data and context. The post Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search appeared… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark  

7 Audience Targeting Data Types Versus Search Data (The Keyword Is Still The Undefeated Champ)

Columnist Josh Dreller argues that when it comes to audience targeting, nothing beats keyword search data. The post 7 Audience Targeting Data Types Versus Search Data (The Keyword Is Still The Undefeated Champ) appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark  

Google Search Console Adds Apps Data To Search Analytics & Fetch As Google

Google adds two new features for App Indexing in the Search Console; Search Analytics and Fetch as Google support. The post Google Search Console Adds Apps Data To Search Analytics & Fetch As Google appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark