Tag Archives | Data

Dare to Hack Data With Bing at SES Denver

At SES Denver on October 16, Bing’s John Gagnon will discuss the importance of using the right data as opposed to just big data. Search Engine Watch – Latest

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Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season

What are people searching for and when are people searching on Thanksgiving, Black Friday, and Cyber Monday? The post Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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YP Taps Goodzer for Enhanced Local Data

YP says it will add hyper-local data about products and services to “a select portion of [its] 20 million business listings” as a result of the deal. Search Engine Watch – Latest

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Microsoft’s Catapult Project To Power All Bing Data Centers Next Year [Report]

After a successful test, Microsoft says it will expand its Catapult server project to all Bing datacenters in 2015. When Microsoft first detailed the project two months ago, the company said it would use the new technology in one datacenter starting early next year. But according to PC World,… . About SEO, PPC, SEM, Search …

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3 Must-Have Call Data Integrations to Boost Sales by @ZoeLeeSkelton

When it comes to converting leads, having a solid understanding of user behavior is essential. For instance, the increasing number of e-commerce platforms and ways to buy online would lead many marketers to believe that most online shopping is completed online. But by using the correct tracking, it becomes obvious this is not the case. Graphs.net recently published …

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Leveraging Data for Better Marketing: An Interview with Chris Golec by @johnrampton

As part of our SEJ interview series, I recently caught up with Chris Golec of DemandBase to discuss the marketing benefits of leveraging data. In the video below, Chris explains how companies are leveraging data to make better marketing decisions. Here are some key takeaways from the video: It’s now about bringing data together that …

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Digital Analytics Checkup: How to Evaluate the Impact of Your Web Analytics Data – August 19th Webcast

Digital Marketing Depot presents “Digital Analytics Checkup: How to Evaluate the Impact of Your Web Analytics Data” on Tuesday, August 19th at 1 PM EDT. Jim Sterne of the Digital Analytics Association and Jenny Elliot of CrossView will explore which marketing metrics are essential, and… . About SEO, PPC, SEM, Search Engines & Search Marketing

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CRO Statistics: How to Avoid Reporting Bad Data

Posted by CraigBradford Without a basic understanding of statistics, you can often present misleading results to your clients or superiors. This can lead to underwhelming results when you roll out new versions of a page which on paper look like they should perform much better. In this post I want to cover the main aspects …

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Yelp Trends Reveals What’s Hot or Not Locally, But Beware of Unreliable Data

Yelp Trends works like any search engine, except you can compare multiple search terms in the context of one city. Reviews are from 98 cities in 20 countries, so there is a wealth of information to play with, but how much of that data is viable? Search Engine Watch – Latest

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Use Contextual Data To Gain A Competitive Search Marketing Advantage

Marketers have been dreaming about the possibilities of contextual data for decades, and as consumers have become more mobile and their behavior more quantifiable, it has only stoked those flames further. What’s The Big Deal About Contextual Data? Contextual data provides an opportunity for… . About SEO, PPC, SEM, Search Engines & Search Marketing

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Microsoft Adds Foursquare Data To Cortana

“It’s a great use of both platforms and when they are combined, they are able to offer up smart recommendations that help to differentiate Cortana from other digital assistants.”

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Moz Updates Local Query Set – Revised Data Show 23.4% Drop Post Pigeon Update

MozCast has now updated their query set to better reflect what searchers are seeing. Even though their methodology was different than that of Whitespark, the new results showing a decline in 7-packs due to the Google Local algo update are much the same: a 23.4% drop. It is interesting to note that one of their observations which …

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Yelp Trends Tool Reveals Ten Years Of Local Reviews Data

Yelp is ten years old this year. Since 2004 the company says that it has collected 57 million reviews from users in nearly 100 cities in more than 20 countries. Yelp is now making that data accessible through a new Yelp Trends tool. Similar to Google Trends but more narrowly focused, the Yelp tool… . …

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New Search Engine Indexeus Exposes Hackers, Data Breaches

A new search engine called Indexeus sought to expose hackers and their exploits unless they “donated” $ 1 for every record that they wanted to conceal from public view. In response to the claim that this is extortion, Portuguese founder Jason Relinquo says the aim of Indexeus… . About SEO, PPC, SEM, Search Engines & Search …

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Demystifying Data Visualization for Marketers

Posted by Annie Cushing I presented on wrangling and demystifying the data visualization process for marketers at MozCon this year, and it turns out there was far more to talk about than could fit into that half-hour. For the sake of those who couldn’t make it and those who could but want to learn more, I …

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