Tag Archives | Data

Following the AdWords Money Trail: A Data Analysis by @ericvanbuskirk

There is an abundance of pieces written about uber expensive Google AdWords phrases: the top 10 or 100 most expensive, for example. However, little to no data analysis looks at a more significant sample size where an advertiser spends a bit more than a Friday night dinner for two for a click. Where I live, a …

searchenginejournal.com - 2 weeks ago Loading+Bookmark  

Avoid Common Google Analytics Bugs and Misunderstandings that Lead to Bad Data

Posted by CraigBradford Problems in Google Analytics are causing you to get bad data, misunderstand reports and draw wrong conclusions. Many of these are not your fault, they’re due to settings, bugs and the configuration of Google Analytics. There are also some that are just easy to misunderstand and that I’ve seen trip up even …

moz.com - 2 weeks ago Loading+Bookmark  

Identifing Data to Fuel Your PPC Strategy

The post Identifing Data to Fuel Your PPC Strategy appeared first on White.net. White.net » Blog

seoptimise.com - 3 weeks ago Loading+Bookmark  

Travel & Hospitality In The Holiday SERPS: How To Take Advantage Of Trends [Data]

Contributor Jim Yu explores data on seasonal trends in the travel and hospitality verticals that should inform marketers’ organic search strategies. The post Travel & Hospitality In The Holiday SERPS: How To Take Advantage Of Trends [Data] appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

Google’s Data Highlighter: Your New Favorite Backup Plan

We all know the importance of Schema markup and rich snippets on your search results. We’ve written about the importance of getting markup implemented on your web page and getting rich snippets showing in your search results. And you should. Schema markup is the best solution to getting rich snippets to show up in search …

portent.com - 2 months ago Loading+Bookmark  

Google Queries for Instances of Data Help Reveal the Classes Where They Belong

You are cloxacillin, a kind of medication and an entity that some people may not know a lot about, but part of a bigger class of medicines that people are familiar with. And you’re taking a visit through a search engine as someone has been recently prescribed to you, and they want to know more …

seobythesea.com - 2 months ago Loading+Bookmark  

How Google May Select Their Data Sources Based Upon Keywords

When I was in law school, I was a teaching assistant for an environmental law professor. One of the tasks he had me working upon was a review and analysis of electronic databases that could be used to assess natural resource damages when some environment harm took place, such as the Exxon Valdez oil spill. …

seobythesea.com - 2 months ago Loading+Bookmark  

Semantic Analytics: How to Track Performance and ROI of Structured Data

Posted by Mike_Arnesen If you’re interested in tracking the ROI of adding semantic markup to your website, while simultaneously improving your web analytics, this post is for you! Join me, friend. Semantic markup and structured data: Can I get a heck yes?! If you haven’t heard of semantic markup and the SEO implications of applying said …

moz.com - 2 months ago Loading+Bookmark  

Enterprise SEM & Big Data: An Interview with Ira Kates by @wonderwall7

At Pubcon Las Vegas I had the opportunity to catch up with Ira Kates, Sr. Digital Business Strategist at 360i to discuss his unique experiences of working in both the enterprise and B2C sectors. In the video below, Kates explains the difference between SEM for enterprise versus SEM for the B2C sector: Here are some …

searchenginejournal.com - 2 months ago Loading+Bookmark  

Apple Capturing Spotlight Search Query Data, Sharing With Bing

An improved Spotlight Search is a central feature of Apple’s new Yosemite operating system for the Mac. As reported when Yosemite was announced in June, Spotlight searches your desktop but also provides web search suggestions from Bing. There are a number of structured data sources such as… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

One Very Strange Survey – Is Google Getting Into the Data Distribution Business?

This survey from Ipsos, a market survey company, claims to be on behalf of Google. If that is true then the questions are quite bizarre and really makes one wonder what Google is up to. Is Google looking to replicate what Yext has done with real time data distribution? Or just shooting an arrow across …

blumenthals.com - 2 months ago Loading+Bookmark  

How Google May Answer Fact Questions Using Entity References in Unstructured Data

A Google patent application explores how Google may answer factual questions from unstructured Web pages and results rather than from more structured sources such as Freebase or Wikipedia. The processes described in the patent are pretty interesting, and they might be more familiar to an SEO trained audience than a Semantic Web one, like a …

seobythesea.com - 2 months ago Loading+Bookmark  

6 Easy Ways to Improve User Experience Using Analytics Data

User experience is important – little hitches in your site’s user experience could cost you conversions and repeat visitors, big ones could have your customers leaving to competitors in their droves. At the same time, finding problems and identifying opportunities can be hard and expensive, requiring extensive user testing and time-consuming A/B tests. However, that …

distilled.net - 2 months ago Loading+Bookmark  

RIP Google PageRank – Toolbar Data Not To Update Again

A new post from www.davidnaylor.co.uk. BAZINGA! The post RIP Google PageRank – Toolbar Data Not To Update Again appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News. UK SEO Blog by Dave Naylor – SEO Tools, Tips & News

davidnaylor.co.uk - 2 months ago Loading+Bookmark  

SMX Liveblog: 25 Smart Examples of Structured Data You Can Use Now

SMX Liveblog: 25 Smart Examples of Structured Data You Can Use Now was originally published on BruceClay.com, home of expert search engine optimization tips. Have you reviewed your website inventory and implemented structured data markup wherever applicable? If you haven’t, then maybe it should be next on your SEO to-do list. In this session, presenters …

bruceclay.com - 3 months ago Loading+Bookmark