Tag Archives | Data

The Importance Of Search Data In Your Marketing

When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and other bits of customer data without spending big bucks. The post The Importance Of Search Data In Your Marketing appeared first on Search Engine Land. . About SEO, PPC, SEM, Search …

searchengineland.com - Thursday, February 26, 2015 - 7:46 Loading+Bookmark  

Google on Crawling the Web of Data

A patent granted to Google this past fall explores how the search engine looks for patterns on Web pages to use to find facts on the Web to fill up Google’s data repository (Knowledge Base). I recently wrote a series of posts about Google collecting data to enable them to answer Direct answers. starting with …

seobythesea.com - 1 week ago Loading+Bookmark  

Google Webmaster Tools Data Stopped Updating Almost A Week Ago

Are you concerned that your Google Webmaster Tools reports have not updated in a week? Don’t be, everyone else has the same issue. The post Google Webmaster Tools Data Stopped Updating Almost A Week Ago appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 weeks ago Loading+Bookmark  

Quick Tips to Format Data to Make your Data Sets Flexible

If you want to analyze or manipulate data, you have to save it in a format that you can easily retrieve. So I want to go over a few best practices for saving data so that it can effectively be used in the future. Don’t include multiple pieces of data in the same cell. There …

distilled.net - 3 weeks ago Loading+Bookmark  

Link Removals – Gathering & Cleaning The Data

A new post from www.davidnaylor.co.uk. BAZINGA! The post Link Removals – Gathering & Cleaning The Data appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News. UK SEO Blog by Dave Naylor – SEO Tools, Tips & News

davidnaylor.co.uk - 4 weeks ago Loading+Bookmark  

YP Introduces Cross-Device Retargeting With Local Search Query Data

Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

Yahoo Sees Big 1.6 Percent Monthly Search Share Gain At Google’s Expense In New comScore Data

Measurement firm comScore just released its December search market share report for the US. Last week the firm mistakenly posted the data early and quickly depublished the page. In the earlier release comScore showed Google losing 0.5 percent points vs November 2014. Beneficiaries of that loss were… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 1 month ago Loading+Bookmark  

Google Releases New Update To Structured Data Site Testing Tool by @mattsouthern

Structured data can give you that edge you need when it comes to getting content discovered and clicked on in search results, and other Google properties. Google’s structured data testing tool has always been the best way to ensure your markup code has been implemented correctly. Several updates released for that tool today will make …

searchenginejournal.com - 2 months ago Loading+Bookmark  

Google Updates Their Structured Data Testing Tool, Documentation & Syntax Support

Google has unleashed a new and improved Structured Data Testing tool, updated their documentation and guidelines, while adding more markup support. The post Google Updates Their Structured Data Testing Tool, Documentation & Syntax Support appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

Following the AdWords Money Trail: A Data Analysis by @ericvanbuskirk

There is an abundance of pieces written about uber expensive Google AdWords phrases: the top 10 or 100 most expensive, for example. However, little to no data analysis looks at a more significant sample size where an advertiser spends a bit more than a Friday night dinner for two for a click. Where I live, a …

searchenginejournal.com - 3 months ago Loading+Bookmark  

Avoid Common Google Analytics Bugs and Misunderstandings that Lead to Bad Data

Posted by CraigBradford Problems in Google Analytics are causing you to get bad data, misunderstand reports and draw wrong conclusions. Many of these are not your fault, they’re due to settings, bugs and the configuration of Google Analytics. There are also some that are just easy to misunderstand and that I’ve seen trip up even …

moz.com - 3 months ago Loading+Bookmark  

Identifing Data to Fuel Your PPC Strategy

The post Identifing Data to Fuel Your PPC Strategy appeared first on White.net. White.net » Blog

seoptimise.com - 3 months ago Loading+Bookmark  

Travel & Hospitality In The Holiday SERPS: How To Take Advantage Of Trends [Data]

Contributor Jim Yu explores data on seasonal trends in the travel and hospitality verticals that should inform marketers’ organic search strategies. The post Travel & Hospitality In The Holiday SERPS: How To Take Advantage Of Trends [Data] appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 4 months ago Loading+Bookmark  

Google’s Data Highlighter: Your New Favorite Backup Plan

We all know the importance of Schema markup and rich snippets on your search results. We’ve written about the importance of getting markup implemented on your web page and getting rich snippets showing in your search results. And you should. Schema markup is the best solution to getting rich snippets to show up in search …

portent.com - 4 months ago Loading+Bookmark  

Google Queries for Instances of Data Help Reveal the Classes Where They Belong

You are cloxacillin, a kind of medication and an entity that some people may not know a lot about, but part of a bigger class of medicines that people are familiar with. And you’re taking a visit through a search engine as someone has been recently prescribed to you, and they want to know more …

seobythesea.com - 4 months ago Loading+Bookmark