Tag Archives | Content

Google Panda: How One Algorithm Update Forever Changed Content Creation

Google’s algorithm updates over the past few years have become increasingly strict, with a far wider impact than before. The purpose of these updates is not only to maintain their position as the dominant search engine, but also to improve the user experience. The success of any search engine is dependent on the quality and… …

blog.positionly.com - Friday, October 17, 2014 - 2:12 Loading+Bookmark  

4 Tools (And 1 E-Book) I’m Loving For Content Creation And Link Development

As a content creator and link builder, you’re likely always looking for fresh ideas and inspiration. Columnist Julie Joyce shares some new tools for ideation that have caught her eye. The post 4 Tools (And 1 E-Book) I’m Loving For Content Creation And Link Development appeared first on… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - Tuesday, October 14, 2014 - 1:45 Loading+Bookmark  

Content Marketing for Grown-Ups & Serious Businesses

If you were paying any attention to the SEO-sphere on January 20th, you might have caught a post from Matt Cutts outlining the “Death of Guest Posting”. Similarly, the industry is abuzz with speculation after another post, “Content Shock: Why Content Marketing is Not a Sustainable Strategy” presented the idea that content marketing will eventually… …

blog.positionly.com - 1 week ago Loading+Bookmark  

Promoting Local Content For Local Links

In my experience most businesses in North America undervalue the power of local search. There are approximately 30 million small businesses in the United States and Canada. In Canada, small businesses account for over 98% of all businesses. The beauty of local search is that it often translates into offline purchases, and rather quickly as …

searchenginepeople.com - 2 weeks ago Loading+Bookmark  

Pubcon Liveblog: Real-Time Content Marketing with Wearables & Google Glass

Pubcon Liveblog: Real-Time Content Marketing with Wearables & Google Glass was originally published on BruceClay.com, home of expert search engine optimization tips. When it comes to wearables, devices and technology are becoming increasingly sophisticated, and Internet marketers are embarking on a new frontier: real-time marketing. Rob Garner, Chief Strategy Officer at Advice Interactive, is going …

bruceclay.com - 2 weeks ago Loading+Bookmark  

Google Updates, Links, Content Marketing: @JimBoykin at #Pubcon

If you rank for a commercial phrase, you are much more likely to be under radar (the more valuable phrase, the more chances are you may be penalized) The data takes time to refresh. Panda Updates Penguin Updates (Penguin 3.0 is due any time now. October, 4 is the last time Google made a Penguin …

internetmarketingninjas.com - 2 weeks ago Loading+Bookmark  

What Do Structured Snippets Mean To Your Page-Level Content Strategy?

Google is now showing structured snippets in search results; Columnist Jim Yu shares tips to take advantage of this new format. The post What Do Structured Snippets Mean To Your Page-Level Content Strategy? appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

How to get rid of bad content

How exciting is it to start fresh? You are looking at your new website – a clean slate – and imagine the possibilities, all the content you can create! So invigorating and exciting! A couple of years later your slate is full of posts, videos, infographics, pages, transcripts, interviews. How would you separate wheat from …

searchenginepeople.com - 2 weeks ago Loading+Bookmark  

6 Lessons About Non-Linear Content That SEOs Need to Know by @garyshack

In a not so distant past, linear storytelling was the pervasive marketing communication tactic used to reach consumers. Brand storytellers and traditional marketing agencies built fortresses on 30-second stories expecting people to simply listen and sit until the end.  It worked, no doubt about it. We enjoyed it. We bought the idea, and their products, too. We had …

searchenginejournal.com - 2 weeks ago Loading+Bookmark  

Moving The Dial With Curated Content by @tshears

If you are in marketing today, chances are content is a large part of your marketing strategy. With curated content, a website gathers information from across the Internet and reposts it, either in whole or in part. As some businesses have discovered, it is  possible to fill your webpage and social media sites with content …

searchenginejournal.com - 2 weeks ago Loading+Bookmark  

What Content Goes Hot on Google+?

What Content Goes Hot on Google+? was originally published on BruceClay.com, home of expert search engine optimization tips. Answering BuzzFeed Founder Jonah Peretti’s Question In the keynote at SMX East this week, BuzzFeed Founder Jonah Peretti talked with Search Engine Land Founding Editor Danny Sullivan about social media, SEO and going viral. In the middle of the conversation, …

bruceclay.com - 2 weeks ago Loading+Bookmark  

How Will Google’s Continued Efforts To Display Content Directly In Search Results Impact SEO?

Last week, Google officially rolled out Structured Snippets, the search giant’s move to show snippets of relevant data directly in its search results. According to Google, the content being displayed is powered by its Knowledge Graph, as well as other data sources. As Search Engine Land news… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 2 weeks ago Loading+Bookmark  

The Difference Between Copywriting & Content Marketing

Sister & Brother by emerille Question: Do you have a brother or a sister that look a lot like you do, but yet, the two of you are quite different in your personality? As marketers, this is one way to look at Copywriting and Content Marketing. They are related, but different. A Historical Tale of …

searchenginepeople.com - 2 weeks ago Loading+Bookmark  

3 Content Marketing ‘Best Practices’ that Small Businesses Should Ignore by @egabbert

As much as we may hate to admit it, the rules are always different for small businesses. Most of our clients fit in the small-to-medium-sized bucket, and hey, we’re right there in that bucket with you. So it’s worthwhile to acknowledge when the best practices that work for big brands don’t really apply to us …

searchenginejournal.com - 2 weeks ago Loading+Bookmark  

SMX East Liveblog: Keyword Research for Better Content & Audience Engagement

SMX East Liveblog: Keyword Research for Better Content & Audience Engagement was originally published on BruceClay.com, home of expert search engine optimization tips. SEO masterminds Michael King, Jason White and Joe Pawlikowski share their top insights on keyword research. Discover their favorite tools, tried-and-true tactics, thoughts on persona research, (Not Provided) and much more. Speakers: …

bruceclay.com - 3 weeks ago Loading+Bookmark