Tag Archives | Content

How to Include Influencers in Your Content Strategy

Posted by Amanda_Gallucci This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. The first thing most people think when they hear “influencers” is …

moz.com - 16 hours ago Loading+Bookmark  

It’s Time to Treat Content as Part of the User Experience

Posted by wrttnwrd Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content. It’s not an add-on or a separate thing. It’s an inseparable part of the user experience. Let’s act that way. Content: the silent epidemic Your site’s infested. Most organizations treat content …

moz.com - Wednesday, October 29, 2014 - 2:01 Loading+Bookmark  

What This 15-Year Old Scary Movie Teaches You About Content Marketing

It was the summer of 1999, and me and my best friend (12 and 13-years old respectively) were huddled around my PC eagerly downloading 30 second, 3 megabyte, grainy video clips of old huts in a wood somewhere in America. Oh, and they took about 20 minutes a piece on my 56k dial-up modem. But …

searchenginepeople.com - Tuesday, October 28, 2014 - 8:10 Loading+Bookmark  

Facebook Considering Hosting Linked Content Rather Than Directing Users To Other Sites by @mattsouthern

The New York Times has brought to light the fact that Facebook is looking at options for hosting linked content on its own site, and serving ads on that content, rather than linking out and redirecting users to other sites. This change, if it were to happen, would be specific to mobile. That means Facebook would …

searchenginejournal.com - Tuesday, October 28, 2014 - 2:10 Loading+Bookmark  

4 Tools to Easily Create Videos to Diversify Your Content Marketing

Videos work great for content marketing for three reasons: Certain demographics of users LOVE watching videos; Videos open up more marketing channels (Youtube, Vimeo, etc) Videos are highly engaging: People like sharing videos Now, the days when video content was so hard to create that most people were just shying away are over. Videos are …

internetmarketingninjas.com - Monday, October 27, 2014 - 8:10 Loading+Bookmark  

How to Diagnose and Cure 9 Major Content Marketing Problems by @CopyPress

Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems. Symptom 1: No Steering Wheel, No Focus Using content marketing without a strategy is like trying to drive a car without a steering wheel – you will …

searchenginejournal.com - Friday, October 24, 2014 - 10:09 Loading+Bookmark  

Finding Hidden Content Opportunities For Your Local Website

Once you’ve fulfilled your website’s basic content needs, you’ll need to up the ante to stay competitive in search engines. Contributor Rachel Lindteigen shares some tips. The post Finding Hidden Content Opportunities For Your Local Website appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Friday, October 24, 2014 - 7:46 Loading+Bookmark  

Is It Possible to Have Good SEO Simply by Having Great Content – Whiteboard Friday

Posted by randfish This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today’s Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important by Google. For …

moz.com - Friday, October 24, 2014 - 2:02 Loading+Bookmark  

Creating Content Your Audience Craves: An Interview with Mindy Weinstein by @brentcsutoras

At Pubcon 2014 is Las Vegas, I had the opportunity to sit down and talk to Mindy Weinstein of Bruce Clay Inc. about how to create the type of content your audience craves. Throughout Pubcon, Mindy was part of several expert panels on content creation sharing her unique experiences on creating content in today’s demanding …

searchenginejournal.com - 1 week ago Loading+Bookmark  

How to Generate More Web Content from Google Hangouts on Air

Google Hangouts on Air have been the best thing Google Plus has given to us. The ability to set up video conferences with multiple participants, the easiness of set-up and the "live streaming" option: There's simply no alternative for this product. Google HOA is also a great way to generate some pretty sweet web content …

searchenginepeople.com - 1 week ago Loading+Bookmark  

Google Panda: How One Algorithm Update Forever Changed Content Creation

Google’s algorithm updates over the past few years have become increasingly strict, with a far wider impact than before. The purpose of these updates is not only to maintain their position as the dominant search engine, but also to improve the user experience. The success of any search engine is dependent on the quality and… …

blog.positionly.com - 2 weeks ago Loading+Bookmark  

4 Tools (And 1 E-Book) I’m Loving For Content Creation And Link Development

As a content creator and link builder, you’re likely always looking for fresh ideas and inspiration. Columnist Julie Joyce shares some new tools for ideation that have caught her eye. The post 4 Tools (And 1 E-Book) I’m Loving For Content Creation And Link Development appeared first on… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 2 weeks ago Loading+Bookmark  

Content Marketing for Grown-Ups & Serious Businesses

If you were paying any attention to the SEO-sphere on January 20th, you might have caught a post from Matt Cutts outlining the “Death of Guest Posting”. Similarly, the industry is abuzz with speculation after another post, “Content Shock: Why Content Marketing is Not a Sustainable Strategy” presented the idea that content marketing will eventually… …

blog.positionly.com - 3 weeks ago Loading+Bookmark  

Promoting Local Content For Local Links

In my experience most businesses in North America undervalue the power of local search. There are approximately 30 million small businesses in the United States and Canada. In Canada, small businesses account for over 98% of all businesses. The beauty of local search is that it often translates into offline purchases, and rather quickly as …

searchenginepeople.com - 3 weeks ago Loading+Bookmark  

Pubcon Liveblog: Real-Time Content Marketing with Wearables & Google Glass

Pubcon Liveblog: Real-Time Content Marketing with Wearables & Google Glass was originally published on BruceClay.com, home of expert search engine optimization tips. When it comes to wearables, devices and technology are becoming increasingly sophisticated, and Internet marketers are embarking on a new frontier: real-time marketing. Rob Garner, Chief Strategy Officer at Advice Interactive, is going …

bruceclay.com - 3 weeks ago Loading+Bookmark