Tag Archives | Content

Is Duplicate Content Really a Problem?

The short answer is yes. We have written extensively on the subject before: SEO Obviousness: Duplicate content sucks, Duplicate content sin #1: Pagination, Duplicate content sin #2: Default page linking, SEO worst practices: The content duplication toilet bowl of death, and 5 SEO Strategies We Swear Aren’t Going Anywhere. So we have done our due …

portent.com - Thursday, December 18, 2014 - 12:08 Loading+Bookmark  

How to Repurpose the Best Content Formats of 2014

Posted by Amanda_Gallucci The past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedly tested new types of content, they found several winning combinations. By taking a look at the strategy behind why some of …

moz.com - Thursday, December 18, 2014 - 2:01 Loading+Bookmark  

A user-centered approach to building content

At the end of November I had the chance to present in one of SEMRush’s excellent webinar series. The topic: how to take a user-centered approach to content building for more traffic and links. It was certainly an exciting, if a little nerve-wracking, experience, and one I really enjoyed, as being able to share ideas …

seoptimise.com - Tuesday, December 16, 2014 - 1:18 Loading+Bookmark  

Content as a Ranking Factor (Bing), Never-Ending Penguin, Linkless Negative SEO: This Week in Search

It’s been a snowy week for the Ninjas in upstate New York, but the conversation’s been heating up on our forums. According to Google: Penguin 3.0 is continuing One of the most engaging threads on the board, with over 50 comments there is little in the Search World more interesting that what Google is doing …

internetmarketingninjas.com - 2 weeks ago Loading+Bookmark  

Bing Reveals What It Looks For In Content Quality When Ranking Web Pages by @mattsouthern

In a blog post published this week by Bing’s Senior Program Manager, Michael Basilyan, we learned how Bing’s algorithms assess content quality when ranking web pages. Bing’s algorithms look at not only how relevant a web page is to a specific query, but also the authority, utility, and overall presentation of the content. Behind every …

searchenginejournal.com - 2 weeks ago Loading+Bookmark  

Lessons from the Front Line of Front-End Content Development

Posted by richardbaxterseo As content marketing evolves, the list of media you could choose to communicate your message expands. So does the list of technologies at your disposal. But without a process, a project plan and a tried and tested approach, you might struggle to gain any traction at all. In this post, based on …

moz.com - 2 weeks ago Loading+Bookmark  

To Create Useful Links, Think Like A User, Not A Content Producer

Are you letting your users down by focusing too much on attracting links? Columnist Julie Joyce suggests a mode of thinking to help you link more naturally. The post To Create Useful Links, Think Like A User, Not A Content Producer appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 2 weeks ago Loading+Bookmark  

The Un-Checkbox Approach to Content Marketing

Posted by Isla_McKetta You may have noticed a trend in the blog posts I’ve written for Moz lately: When Is a Blog the Right Form of Content Marketing? A Content Strategy Template You Can Build On “But How Do I Know if It’s Good?” How You Can Evaluate Content Quality (and Ditch Content Anxiety) Is …

moz.com - 2 weeks ago Loading+Bookmark  

How Does Google Handle Legitimate Hidden Content? #SEOQA

Starting with WebmasterWorld and SEroundtable posts here and here, there has been a lot of talk about how Google handles hidden content and if hidden content is weighted differently. Hidden Content is Indexed… As far as I have seen since the discussion died down, Google does index this content. Personally, I think it would be …

internetmarketingninjas.com - 2 weeks ago Loading+Bookmark  

How Visual Content Can Drive a 400% Increase in Visitors

In this free 22 page eBook we run through some of well-known and less-known types of visual content and how they can be used to drive huge increases in traffic and engagement. We show you some of the most successful examples and how you can apply similar methods to drive huge increases in traffic to …

skyrocketseo.co.uk - 3 weeks ago Loading+Bookmark  

How To Find Trending and Inspirational Visual Content

Before we begin, we should probably get one thing out of the way: any image that you are seeing on the social web, which is generating a lot of comments, shares or views, is technically trending on the social web. Since social media is so expansive and popular, content may “trend” a lot easier than …

internetmarketingninjas.com - 3 weeks ago Loading+Bookmark  

Content Flow: The "Melodic" Fix for Your "Broken" Content Marketing Strategy

Posted by SimonPenson In a world now overflowing with ‘content,’ standing out is critical to breaking through. And while almost all digital marketers are aware of the challenge that presents, the solution chosen simply extenuates the very issue it was designed to fix. Unfortunately, too many people see the answer to standing out and achieving …

moz.com - 3 weeks ago Loading+Bookmark  

Google Webmaster Hangout Takeaway – Tabbed Content Issues Explained, How to Handle Mobile Pages and More…

A new post from www.davidnaylor.co.uk. BAZINGA! The post Google Webmaster Hangout Takeaway – Tabbed Content Issues Explained, How to Handle Mobile Pages and More… appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News. UK SEO Blog by Dave Naylor – SEO Tools, Tips & News

davidnaylor.co.uk - 3 weeks ago Loading+Bookmark  

Content Flow: The "Melodic" Fix for Your "Broken" Content Marketing Strategy

Posted by SimonPenson In a world now overflowing with ‘content,’ standing out is critical to breaking through. And while almost all digital marketers are aware of the challenge that presents, the solution chosen simply extenuates the very issue it was designed to fix. Unfortunately, too many people see the answer to standing out and achieving …

moz.com - 3 weeks ago Loading+Bookmark  

How To Find Trending and Inspirational Visual Content

Before we begin, we should probably get one thing out of the way: any image that you are seeing on the social web, which is generating a lot of comments, shares or views, is technically trending on the social web. Since social media is so expansive and popular, content may “trend” a lot easier than …

internetmarketingninjas.com - 3 weeks ago Loading+Bookmark