Tag Archives | Content

Creating a Framework for Content Marketing Campaigns – Send Us Your Questions

On May 1st, we’ll be holding a panel discussion at our SearchLove conference in Boston. Read on for a sneak peek at what advice our experts will be giving, plus info on how you can get involved. (Tickets for the two-day conference are available here, but we also hope to live stream this particular talk …

distilled.net - Thursday, April 16, 2015 - 8:11 Loading+Bookmark  

How Fractl Leveraged Content Marketing to Increase its Referral Traffic 6,718%

Posted by KelseyLibert In October 2013, Fractl published a study on viral emotions on the Harvard Business Review. The research was picked up by several high-authority publishers, catapulted our brand’s authority, increased our brand awareness, and drove dozens of qualified leads. To our expectation, we proved that our client-facing, research-driven content marketing strategy could have the same long-term impact on our …

moz.com - Thursday, April 16, 2015 - 2:01 Loading+Bookmark  

The Consultant’s Checklist for Launching Content

You’ve launched a brilliant new piece of content everyone is excited about. But a few minutes after it’s sent out into the big wide world, you realise you’ve forgotten to do something. Panic sets in, the phone starts ringing… I’m guessing many of us have experienced this scenario. In a way, it’s easy to see …

distilled.net - Wednesday, April 15, 2015 - 8:12 Loading+Bookmark  

Using Term Frequency Analysis to Measure Your Content Quality

Posted by EricEnge It’s time to look at your content differently—time to start understanding just how good it really is. I am not simply talking about titles, keyword usage, and meta descriptions. I am talking about the entire page experience. In today’s post, I am going to introduce the general concept of content quality analysis, …

moz.com - Wednesday, April 15, 2015 - 2:01 Loading+Bookmark  

4 Steps to Successfully Coordinate Your Content by @AllieGrayFree

Content marketing and cooking have a lot in common. You’ve got the chef (executive editor) who plans, delegates, edits, and manages the flow of the execution. The sous chef (writer) is right-hand man to the chef, following intricate orders of produce the meal (content). Though your dinner guests (readers) of a feast do not see …

searchenginejournal.com - Tuesday, April 14, 2015 - 6:08 Loading+Bookmark  

Identify and Eliminate Your R.O.T. Content – April 23 Webcast

Learn how to get rid of the redundant, outdated and trivial (R.O.T.) content that’s sitting on your site right now. The post Identify and Eliminate Your R.O.T. Content – April 23 Webcast appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Tuesday, April 14, 2015 - 11:45 Loading+Bookmark  

Creating Content for a Boring Industry? No Problem

Creating Content for a Boring Industry? No Problem was originally published on BruceClay.com, home of expert search engine optimization tips. In digital marketing, we talk a lot about content. Emphasizing the importance of quality content and then sharing our tips, tricks and the latest tactics can make content writing seem exciting and sexy. But the truth is, …

bruceclay.com - Monday, April 13, 2015 - 8:09 Loading+Bookmark  

15 Content Writer Interview Questions You Need to Ask

15 Content Writer Interview Questions You Need to Ask was originally published on BruceClay.com, home of expert search engine optimization tips. The Internet runs on content. One of the best investments a business can make is hiring an in-house writer tasked with being the voice of the brand online. Content is critical to successful digital …

bruceclay.com - 1 week ago Loading+Bookmark  

Off with Your Head Terms: Leveraging Long-Tail Opportunity with Content

Posted by SimonPenson Running an agency comes with many privileges, including a first-hand look at large amounts of data on how clients’ sites behave in search, and especially how that behavior changes day-to-day and month-to-month. While every niche is different and can have subtle nuances that frustrate even the most hardened SEOs or data analysts, there are undoubtedly …

moz.com - 2 weeks ago Loading+Bookmark  

How To Generate Content Ideas That Result In Links, Leads & Shares

Columnist Tom Demers gives specific tips on mining your personal experiences to come up with interesting, engaging online content. The post How To Generate Content Ideas That Result In Links, Leads & Shares appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

How to Integrate Content Creation with Outreach and Relationship Building

What is the goal of your content creation strategy? Most people would fall directly back on the most obvious line: to increase traffic. But is that really the end goal? Anything can cause a spike in traffic to a website, and it doesn’t immediately indicate a result once it has. You could have 10,000 unique …

internetmarketingninjas.com - 2 weeks ago Loading+Bookmark  

More on Mobile, Google’s Domains, Microsoft’s Browser Makeover Plus Link & Content Discussions

The impending mobile update or “Mobilegeddon” is infiltrating the consciousness of most webmasters, SEOs and our communities  with multiple threads on mobile usability popping up across the forums. People are also talking about Google over the recent ranking success of their new product, Google Domains.  And while content, linking and even Microsoft get a little …

internetmarketingninjas.com - 3 weeks ago Loading+Bookmark  

Advanced Content Analysis in Google Analytics

Posted by Jeffalytics We analyze the performance of our content every day. Sometimes it’s subconscious, like when we check the number of tweets we get from a new blog post. Other times, we make more conscious efforts, like reviewing performance metrics in Google Analytics.  This feedback—both formal and anecdotal—informs what we do next. It influences …

moz.com - 4 weeks ago Loading+Bookmark  

Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West

Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy content. The post Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 4 weeks ago Loading+Bookmark  

Duplicate Content SEO Advice From Google

Pages fare a better chance of getting top rankings in Google when they are original content, but you can use near duplicate content as a ranking strategy. Read the full article here Duplicate Content SEO Advice From Google Hobo

hobo-web.co.uk - 1 month ago Loading+Bookmark