Tag Archives | Content

Keyword Research for Better Content & Audience Engagement #SMX #12A

Keyword Research for Better Content & Audience Engagement #SMX #12A was originally published on BruceClay.com, home of expert search engine optimization tips. This report from SMX West 2015 takes place on Day 1 of the conference. Session moderator Matt McGee prefaces the presentations with a reminder that the poor keyword has been under attack with things …

bruceclay.com - 58 mins ago Loading+Bookmark  

Mobile & App Content Will Rank Higher. Shenanigans Likely.

I read the news today, oh boy. No doubt, many of you have already read the headline from TechCrunch. Or maybe you caught it coming down off the mountain from Google. Google is formalizing its stance on “mobile-friendliness” as a ranking signal worldwide. Not only that, but they’re boosting content from indexed apps in organic …

portent.com - Monday, March 2, 2015 - 4:07 Loading+Bookmark  

Content Ownership, Modern SEO and Google’s Ever-Changing Roles and Offerings

Philosophy and ideology make an appearance this week in some of the most popular and thought provoking threads. Whether we’re talking about who has rights to content when services are cancelled, best practices that stand the test of time or how Google can improve society, there’s no shortage of big picture questions to consider. Even …

internetmarketingninjas.com - Friday, February 27, 2015 - 8:15 Loading+Bookmark  

Engaging Content Marketing for ‘Boring’ Industries #SEJSummit Liveblog

Engaging Content Marketing for ‘Boring’ Industries #SEJSummit Liveblog was originally published on BruceClay.com, home of expert search engine optimization tips. On the stage is Mindy Weinstein, director of training at Bruce Clay, Inc. Mindy manages content development and SEO teams, and is also an author of two books on personal finance. She’s going to share her top …

bruceclay.com - 1 week ago Loading+Bookmark  

Rev Up The Content Marketing Engine To Achieve Local Liftoff

Looking to bolster your local SEO strategy? Columnist Chris Silver Smith discusses the benefits of content marketing for local businesses. The post Rev Up The Content Marketing Engine To Achieve Local Liftoff appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 week ago Loading+Bookmark  

5 Steps to Increased Visual Content Engagement | #Infographic by @MDMJonathan

Visual content performs better because the average consumer absorbs more of what they see than what they read. While we tend to only remember 20% of what we read, we remember 80% of what we see. Visual content creates more engagement, and the longer you can hold someone’s attention, the greater the chance of them converting …

searchenginejournal.com - 1 week ago Loading+Bookmark  

Google Rolls Out New Mobile Search Feature: Related Content In Carousels by @mattsouthern

The next time you search Google on your mobile device you may presented with a very difference user experience. The search giant has announced it is now grouping related content from single sources into carousels, which will be displayed underneath search results snippets. When you search for a topic a carousel of recent articles, videos, …

searchenginejournal.com - 2 weeks ago Loading+Bookmark  

How to Defeat Duplicate Content – Next Level

Posted by EllieWilkinson Welcome to the third installment of Next Level! In the previous Next Level blog post, we shared a workflow showing you how to take on your competitors using Moz tools. We’re continuing the educational series with several new videos all about resolving duplicate content. Read on and level up! Dealing with duplicate …

moz.com - 3 weeks ago Loading+Bookmark  

Google Introduces Rich Medical Content Into Knowledge Graph

Users will soon see deeper health information for more than 400 conditions. The post Google Introduces Rich Medical Content Into Knowledge Graph appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 weeks ago Loading+Bookmark  

Maximize ROI via Content Distribution Networks

Posted by andrewmeyer This post was co-written by: @AndrewMeyer8 & @AudreyBloemer at Seer Interactive. Back in 2013, Seer began testing the use of content distribution networks to help promote assets and valuable content across the web. Our goal was to test a variety of distribution networks to determine the best ways to pay for promotion on …

moz.com - 4 weeks ago Loading+Bookmark  

You Don’t Need to Be a Brand Publisher to Win at Content Marketing

Posted by ronell smith (image  source) “Man, I’m sorry. You guys weren’t ready to adopt the brands as publisher mindset. I suspected you’d never be ready to do it successfully. I knew it; I could sense you knew it. I wish I’d spoken up when I saw the intra-departmental debates waging. That’s on me. My bad.” Those …

moz.com - 4 weeks ago Loading+Bookmark  

For Writers Only: Secrets to Improving Engagement on Your Content Using Word Pictures (and I Don’t Mean Wordle)

Posted by Isla_McKetta “Picture it.” If you’re of a certain generation, those two words can only conjure images of tiny, white-haired Sophia from the Golden Girls about to tell one of her engaging (if somewhat long and irrelevant) stories as she holds her elderly roommates hostage in the kitchen or living room of their pastel-hued …

moz.com - 1 month ago Loading+Bookmark  

Know What Your Audience Wants Before Investing in Content Creation and Marketing – Whiteboard Friday

Posted by randfish Content marketing is an iterative process: We learn and improve by analyzing the success of the things we produce. That doesn’t mean, though, that we shouldn’t set ourselves up for that success in the first place, and the best way to do that is by knowing what our audiences want before we …

moz.com - 1 month ago Loading+Bookmark  

7 Indispensable (and Free!) Website Graders and Content Scores by @kevanlee

You can audit your content in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can plug a URL into I’m the type to always plug our Buffer blog URL into a tool to get feedback. If …

searchenginejournal.com - 1 month ago Loading+Bookmark  

Everything You Need To Know About Sponsored Content

Posted by ChadPollitt This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. Many of the traditional channels for online content discovery are thoroughly …

moz.com - 1 month ago Loading+Bookmark