Tag Archives | Content

Why Good Unique Content Needs to Die – Whiteboard Friday

Posted by randfish We all know by now that not just any old content is going to help us rank in competitive SERPs. We often hear people talking about how it takes “good, unique content.” That’s the wrong bar. In today’s Whiteboard Friday, Rand talks about where we should be aiming, and how to get …

moz.com - 3 hours ago Loading+Bookmark  

Simple Steps for Conducting Creative Content Research

Posted by Hannah_Smith Most frequently, the content we create at Distilled is designed to attract press coverage, social shares, and exposure (and links) on sites our clients’ target audience reads. That’s a tall order. Over the years we’ve had our hits and misses, and through this we’ve recognised the value of learning about what makes …

moz.com - 5 hours ago Loading+Bookmark  

Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations

Posted by AndreaLehr This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. With more people of all ages online than ever before, marketers …

moz.com - 9 hours ago Loading+Bookmark  

Using Partnerships To Accelerate Content Marketing & Link Building

So you’ve built great content, but how can you take it to the next level to boost your visibility and attract more links? Columnist Eric Enge recommends partnerships. The post Using Partnerships To Accelerate Content Marketing & Link Building appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 21 hours ago Loading+Bookmark  

How Would You Build Seer’s Content Strategy?

We’ll pay you $ 1,500 to interview at Seer… I’m jealous.  When I see how Buffer, Moz, Hubspot, Harvard Business Review and others build content, promote content, engage on social, etc. I’m jealous.  I want to stop being jealous and start making them jealous of us (which is almost an impossible task), but we need …

seerinteractive.com - Friday, May 22, 2015 - 11:08 Loading+Bookmark  

Content Marketing Statistics That Actually Drive Action

Data roundups are a helpful resource when it comes to presentation day. Throw some stats on a slide deck, present it to your boss and hope that project gets approved. But how effective are those points and, more importantly, how can you use them to better support your specific company needs? This post goes beyond the conference room table—it’s about building …

siegemedia.com - Thursday, May 21, 2015 - 10:11 Loading+Bookmark  

Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building

Link builders are often singularly focused on actively obtaining links, but columnist Jim Yu reminds us that we shouldn’t neglect critical on-page elements in the process. The post Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building appeared first on… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 week ago Loading+Bookmark  

Slideshare Content Creation and Marketing Checklist

Want to make it on Sideshare? You should, it is one of the most under-praised yet powerful tools out there right now. Since LinkedIn stepped up and took it under their wing, it has even more social clout. Professionals that want to connect with other industry powerhouses should be jumping on board, stat. The problem …

internetmarketingninjas.com - 1 week ago Loading+Bookmark  

Is It Time For Google To Rank Paid News Content Better?

If Hollywood’s paid content can be shown without fear of upsetting searchers, why not news? But with more visibility, all access subscription may be needed. The post Is It Time For Google To Rank Paid News Content Better? appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

You Finally Achieved Content Virality! Now What?

Posted by Isla_McKetta If you’ve ever achieved the holy grail of content marketing success—true virality—you know the rush of endorphins as you watch the share count climb. You’ve smiled the enormous grin when one of your friends shares that piece on Facebook without any idea that you helped create it. Maybe you’ve even felt the …

moz.com - 2 weeks ago Loading+Bookmark  

Content Marketing For Local Businesses: Get Creative & Pay To Play

Even with all the competition online, local businesses can still stand out using creative content to attract new customers. Columnist Will Scott explains. The post Content Marketing For Local Businesses: Get Creative & Pay To Play appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 weeks ago Loading+Bookmark  

How to Create Boring-Industry Content that Gets Shared

Posted by ronell-smith If you think creating content for boring industries is tough, try creating content for an expensive product that’ll be sold in a so-called boring industry. Such was the problem faced by Mike Jackson, head of sales for a large Denver-based company that was debuting a line of new high-end products for the …

moz.com - 3 weeks ago Loading+Bookmark  

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)

Posted by KelseyLibert As the efficacy of outbound marketing continues to wane, more and more marketers are considering native advertising and content marketing as viable alternatives. According to our survey, 72% of clients have asked their content marketing agencies about native advertising. While these two strategies have many similarities, one of their major differences is …

moz.com - 3 weeks ago Loading+Bookmark  

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)

Posted by KelseyLibert As the efficacy of outbound marketing continues to wane, more and more marketers are considering native advertising and content marketing as viable alternatives. According to our survey, 72% of clients have asked their content marketing agencies about native advertising. While these two strategies have many similarities, one of their major differences is …

moz.com - 3 weeks ago Loading+Bookmark  

The Scientific Secrets of Shareable Content: What BuzzFeed, Malcolm Gladwell, & #TheDress Have in Common by @JeffGoins

Is it possible to replicate the success of clickbait content? The truth is there is compelling science behind the success of shareable content. The post The Scientific Secrets of Shareable Content: What BuzzFeed, Malcolm Gladwell, & #TheDress Have in Common by @JeffGoins appeared first on Search Engine Journal. Search Engine Journal

searchenginejournal.com - 4 weeks ago Loading+Bookmark