Tag Archives | Content

How to Diagnose and Cure 9 Major Content Marketing Problems by @CopyPress

Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems. Symptom 1: No Steering Wheel, No Focus Using content marketing without a strategy is like trying to drive a car without a steering wheel – you will …

searchenginejournal.com - Friday, October 24, 2014 - 10:09 Loading+Bookmark  

Finding Hidden Content Opportunities For Your Local Website

Once you’ve fulfilled your website’s basic content needs, you’ll need to up the ante to stay competitive in search engines. Contributor Rachel Lindteigen shares some tips. The post Finding Hidden Content Opportunities For Your Local Website appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Friday, October 24, 2014 - 7:46 Loading+Bookmark  

Is It Possible to Have Good SEO Simply by Having Great Content – Whiteboard Friday

Posted by randfish This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today’s Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important by Google. For …

moz.com - Friday, October 24, 2014 - 2:02 Loading+Bookmark  

Creating Content Your Audience Craves: An Interview with Mindy Weinstein by @brentcsutoras

At Pubcon 2014 is Las Vegas, I had the opportunity to sit down and talk to Mindy Weinstein of Bruce Clay Inc. about how to create the type of content your audience craves. Throughout Pubcon, Mindy was part of several expert panels on content creation sharing her unique experiences on creating content in today’s demanding …

searchenginejournal.com - Monday, October 20, 2014 - 6:10 Loading+Bookmark  

How to Generate More Web Content from Google Hangouts on Air

Google Hangouts on Air have been the best thing Google Plus has given to us. The ability to set up video conferences with multiple participants, the easiness of set-up and the "live streaming" option: There's simply no alternative for this product. Google HOA is also a great way to generate some pretty sweet web content …

searchenginepeople.com - Monday, October 20, 2014 - 8:11 Loading+Bookmark  

Google Panda: How One Algorithm Update Forever Changed Content Creation

Google’s algorithm updates over the past few years have become increasingly strict, with a far wider impact than before. The purpose of these updates is not only to maintain their position as the dominant search engine, but also to improve the user experience. The success of any search engine is dependent on the quality and… …

blog.positionly.com - 1 week ago Loading+Bookmark  

4 Tools (And 1 E-Book) I’m Loving For Content Creation And Link Development

As a content creator and link builder, you’re likely always looking for fresh ideas and inspiration. Columnist Julie Joyce shares some new tools for ideation that have caught her eye. The post 4 Tools (And 1 E-Book) I’m Loving For Content Creation And Link Development appeared first on… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 2 weeks ago Loading+Bookmark  

Content Marketing for Grown-Ups & Serious Businesses

If you were paying any attention to the SEO-sphere on January 20th, you might have caught a post from Matt Cutts outlining the “Death of Guest Posting”. Similarly, the industry is abuzz with speculation after another post, “Content Shock: Why Content Marketing is Not a Sustainable Strategy” presented the idea that content marketing will eventually… …

blog.positionly.com - 2 weeks ago Loading+Bookmark  

Promoting Local Content For Local Links

In my experience most businesses in North America undervalue the power of local search. There are approximately 30 million small businesses in the United States and Canada. In Canada, small businesses account for over 98% of all businesses. The beauty of local search is that it often translates into offline purchases, and rather quickly as …

searchenginepeople.com - 2 weeks ago Loading+Bookmark  

Pubcon Liveblog: Real-Time Content Marketing with Wearables & Google Glass

Pubcon Liveblog: Real-Time Content Marketing with Wearables & Google Glass was originally published on BruceClay.com, home of expert search engine optimization tips. When it comes to wearables, devices and technology are becoming increasingly sophisticated, and Internet marketers are embarking on a new frontier: real-time marketing. Rob Garner, Chief Strategy Officer at Advice Interactive, is going …

bruceclay.com - 2 weeks ago Loading+Bookmark  

Google Updates, Links, Content Marketing: @JimBoykin at #Pubcon

If you rank for a commercial phrase, you are much more likely to be under radar (the more valuable phrase, the more chances are you may be penalized) The data takes time to refresh. Panda Updates Penguin Updates (Penguin 3.0 is due any time now. October, 4 is the last time Google made a Penguin …

internetmarketingninjas.com - 2 weeks ago Loading+Bookmark  

What Do Structured Snippets Mean To Your Page-Level Content Strategy?

Google is now showing structured snippets in search results; Columnist Jim Yu shares tips to take advantage of this new format. The post What Do Structured Snippets Mean To Your Page-Level Content Strategy? appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 weeks ago Loading+Bookmark  

How to get rid of bad content

How exciting is it to start fresh? You are looking at your new website – a clean slate – and imagine the possibilities, all the content you can create! So invigorating and exciting! A couple of years later your slate is full of posts, videos, infographics, pages, transcripts, interviews. How would you separate wheat from …

searchenginepeople.com - 3 weeks ago Loading+Bookmark  

6 Lessons About Non-Linear Content That SEOs Need to Know by @garyshack

In a not so distant past, linear storytelling was the pervasive marketing communication tactic used to reach consumers. Brand storytellers and traditional marketing agencies built fortresses on 30-second stories expecting people to simply listen and sit until the end.  It worked, no doubt about it. We enjoyed it. We bought the idea, and their products, too. We had …

searchenginejournal.com - 3 weeks ago Loading+Bookmark  

Moving The Dial With Curated Content by @tshears

If you are in marketing today, chances are content is a large part of your marketing strategy. With curated content, a website gathers information from across the Internet and reposts it, either in whole or in part. As some businesses have discovered, it is  possible to fill your webpage and social media sites with content …

searchenginejournal.com - 3 weeks ago Loading+Bookmark