Tag Archives | Content

Know What Your Audience Wants Before Investing in Content Creation and Marketing – Whiteboard Friday

Posted by randfish Content marketing is an iterative process: We learn and improve by analyzing the success of the things we produce. That doesn’t mean, though, that we shouldn’t set ourselves up for that success in the first place, and the best way to do that is by knowing what our audiences want before we …

moz.com - Friday, January 23, 2015 - 2:01 Loading+Bookmark  

7 Indispensable (and Free!) Website Graders and Content Scores by @kevanlee

You can audit your content in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can plug a URL into I’m the type to always plug our Buffer blog URL into a tool to get feedback. If …

searchenginejournal.com - 1 week ago Loading+Bookmark  

Everything You Need To Know About Sponsored Content

Posted by ChadPollitt This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. Many of the traditional channels for online content discovery are thoroughly …

moz.com - 1 week ago Loading+Bookmark  

Search Is Number One Content Discovery Tool For Mobile Users

Yesterday the IAB released a report that seeks to “rehabilitate” the mobile web. Based on a Harris survey of 2,000 US mobile internet users, it argues that despite the gap in time spent, mobile users value and heavily utilize the mobile web. Interestingly survey respondents perceived… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

Why You Must Curate Content in 2015 by @JuliaEMcCoy

In 2015, web content will surround us (I think it might even drown us). There will be more content than ever on the web, since the Internet is only growing: so what do we do with this content? How do we find our own great ideas, make our own stamp, and come out with content …

searchenginejournal.com - 3 weeks ago Loading+Bookmark  

Inspiring Content Marketing: Just Do It!

I read a really SEO- inspirational story on this week about musician Matt Farley, who made $ 27,000 making music on the side, and getting it on spotify and iTunes, after noticing that people type in ‘weird stuff’. High five to Matt Farley for leveraging the long tail of iTunes and Spotify! Some cool takeaways …

internetmarketingninjas.com - 3 weeks ago Loading+Bookmark  

How to Provide Unique Value in Your Content – Whiteboard Friday

Posted by randfish Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that’s what Google wants to show searchers. Unique content is straightforward enough, but what exactly does everyone mean by “unique value?” What does that actually look like? In today’s Whiteboard Friday, Rand illustrates the answer. …

moz.com - 3 weeks ago Loading+Bookmark  

Securing Investment In Content And SEO In 2015: 3 Keys To Unlocking Success

So, you want some of those business dollars filtered into content and SEO in 2015? If so, defining these three key areas will help you put together a budget that looks at internal operations, the major issues hindering the website, and tracking results to keep those dollars filtering in. 1…. . About SEO, PPC, SEM, …

searchengineland.com - 1 month ago Loading+Bookmark  

14 Ways to Amp Up Your Content Marketing Strategy for 2015

As content marketing continues to ramp up, brands must evolve with more thoughtful strategies to stay afloat. The post 14 Ways to Amp Up Your Content Marketing Strategy for 2015 appeared first on Search Engine Journal. Search Engine Journal

searchenginejournal.com - 1 month ago Loading+Bookmark  

Quality (Score) PPC Content: Our Top 10 Paid Search Columns For 2014

This past year brought many developments in search engine marketing (SEM), and our Paid Search columnists provided insights, tips and advice for adapting to these various changes. Search marketers briefly panicked when Google announced in April that it would be removing search query data from ad… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

Content Marketing Tools 2015: New Market Intelligence Report

Our sister site Digital Marketing Depot has just published a new Market Intelligence Report, “Content Marketing Tools 2015.” A fundamental shift in the relationship between brands and consumers is driving an equally significant change in how – and how often – marketers… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

Is Duplicate Content Really a Problem?

The short answer is yes. We have written extensively on the subject before: SEO Obviousness: Duplicate content sucks, Duplicate content sin #1: Pagination, Duplicate content sin #2: Default page linking, SEO worst practices: The content duplication toilet bowl of death, and 5 SEO Strategies We Swear Aren’t Going Anywhere. So we have done our due …

portent.com - 1 month ago Loading+Bookmark  

How to Repurpose the Best Content Formats of 2014

Posted by Amanda_Gallucci The past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedly tested new types of content, they found several winning combinations. By taking a look at the strategy behind why some of …

moz.com - 1 month ago Loading+Bookmark  

A user-centered approach to building content

At the end of November I had the chance to present in one of SEMRush’s excellent webinar series. The topic: how to take a user-centered approach to content building for more traffic and links. It was certainly an exciting, if a little nerve-wracking, experience, and one I really enjoyed, as being able to share ideas …

seoptimise.com - 1 month ago Loading+Bookmark  

Content as a Ranking Factor (Bing), Never-Ending Penguin, Linkless Negative SEO: This Week in Search

It’s been a snowy week for the Ninjas in upstate New York, but the conversation’s been heating up on our forums. According to Google: Penguin 3.0 is continuing One of the most engaging threads on the board, with over 50 comments there is little in the Search World more interesting that what Google is doing …

internetmarketingninjas.com - 2 months ago Loading+Bookmark