Tag Archives | Campaigns

Google Adds New Shopping Campaigns Tools: Auction Insights, Diagnostics Tab And More

Strange things happen during the holiday shopping frenzy — search queries sky rocket and inventory fluctuates as demand surges on certain days. Managing spikes in search volume on brand and product queries and ensuring product feeds accurately reflect inventory pose particular challenges…. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Wednesday, November 19, 2014 - 7:45 Loading+Bookmark  

37 Awesome Tools To Get The Most From Your SEO Campaigns

Columnist Matthew Barby shares his favorite tools for a wide variety of online marketing tasks. The post 37 Awesome Tools To Get The Most From Your SEO Campaigns appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

How to Drive More Sales with Google Shopping Campaigns

This guest post was written by Elena Terenteva, Senior Content Marketing Manager at SEMrush, a competitive research software that provides data on competitors’ online marketing activities.   More sales and revenue, gosh, that’s every online retailer’s dream. For that to happen, though, you need people to visit your product pages. But how do you get more eyes …

distilled.net - 3 weeks ago Loading+Bookmark  

Now Make Changes To AdWords Settings And Ad Extensions Across Multiple Campaigns

Following up on last month’s ad customizers news, which brought dynamic insertion to a whole new level, Google has launched bulk editing for campaign settings and ad extensions. Bulk editing eliminates the tedium of making adjustments to settings and extensions within the AdWords user… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 weeks ago Loading+Bookmark  

How to Measure the ROI from SEO Campaigns

Measuring the success of your search engine optimization efforts is important to ascertain whether your time, money and efforts are allocated effectively. SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. To… …

blog.positionly.com - 1 month ago Loading+Bookmark  

Guide to social media platforms for international campaigns

Lots of businesses are now seeing the power of international geo-targeting for their offerings, creating sub folders and designing landing pages for each market. Apple.com do a great job of this with a huge list of targeted subfolders, all created to market to that specific country. brazil dubbed social media capital of the universeThough companies …

searchenginepeople.com - 2 months ago Loading+Bookmark  

Create Valuable Marketing Campaigns: Start with Strategy, Build with Imagination

So you have all these great ideas for your business marketing: an app that will take over the world, an e-book that will change the industry as we know it, a banner ad people will actually click on. Ideas and passion are fuel for successful campaigns, but you also need the structure that strategy provides …

portent.com - 2 months ago Loading+Bookmark  

Make Your Google Shopping Campaigns Multilingual

Have you ever stumbled onto a new feature without even realizing it? It just happened to me recently when I told my boss Elizabeth that I had gotten a second, French language, PLA feed going for a client. She looked at me sideways and said “how’d you do that?” Considering she’s covered a PLA base …

portent.com - 2 months ago Loading+Bookmark  

Make Your Google Shopping Campaigns Multilingual

Have you ever stumbled onto a new feature without even realizing it? It just happened to me recently when I told my boss Elizabeth that I had gotten a second, French language, PLA feed going for a client. She looked at me sideways and said “how’d you do that?” Considering she’s covered a PLA base …

portent.com - 2 months ago Loading+Bookmark  

Make Your Google Shopping Campaigns Multilingual

Have you ever stumbled onto a new feature without even realizing it? It just happened to me recently when I told my boss Elizabeth that I had gotten a second, French language, PLA feed going for a client. She looked at me sideways and said “how’d you do that?” Considering she’s covered a PLA base …

portent.com - 2 months ago Loading+Bookmark  

Improving Your Ad Campaigns with Advanced Metrics: An Interview with John Gagnon by @johnrampton

As part of our SEJ interview series, I recently caught up with John Gagnon of Bing Ads to discuss advanced metrics and what you should look for in terms of performance on your next campaign. In the video below, John points out what metrics you should be looking at that they might not know about, and what kinds …

searchenginejournal.com - 2 months ago Loading+Bookmark  

Newest AdWords Editor Supports App Install Ad Campaigns

The latest AdWords Editor is now available for download. Version 10.6 supports Google’s mobile app install ad campaigns announced earlier this year. Advertisers can create app install ads and manage campaigns in Editor, but will need to create any new app install campaigns in the AdWords. A… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 2 months ago Loading+Bookmark  

Optmyzr Launches Google Shopping Campaigns Setup Tool

There are many benefits of the new Shopping Campaigns structure that Google ushered in on September 1st, however, the setup process can be cumbersome and iterative, particularly if you have the same type of campaign structure across multiple campaigns. To help advertisers set up their Shopping… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 3 months ago Loading+Bookmark  

Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season

What are people searching for and when are people searching on Thanksgiving, Black Friday, and Cyber Monday? The post Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark