Tag Archives | Campaigns

How to Measure the ROI from SEO Campaigns

Measuring the success of your search engine optimization efforts is important to ascertain whether your time, money and efforts are allocated effectively. SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. To… …

blog.positionly.com - 3 weeks ago Loading+Bookmark  

Guide to social media platforms for international campaigns

Lots of businesses are now seeing the power of international geo-targeting for their offerings, creating sub folders and designing landing pages for each market. Apple.com do a great job of this with a huge list of targeted subfolders, all created to market to that specific country. brazil dubbed social media capital of the universeThough companies …

searchenginepeople.com - 4 weeks ago Loading+Bookmark  

Create Valuable Marketing Campaigns: Start with Strategy, Build with Imagination

So you have all these great ideas for your business marketing: an app that will take over the world, an e-book that will change the industry as we know it, a banner ad people will actually click on. Ideas and passion are fuel for successful campaigns, but you also need the structure that strategy provides …

portent.com - 1 month ago Loading+Bookmark  

Make Your Google Shopping Campaigns Multilingual

Have you ever stumbled onto a new feature without even realizing it? It just happened to me recently when I told my boss Elizabeth that I had gotten a second, French language, PLA feed going for a client. She looked at me sideways and said “how’d you do that?” Considering she’s covered a PLA base …

portent.com - 1 month ago Loading+Bookmark  

Make Your Google Shopping Campaigns Multilingual

Have you ever stumbled onto a new feature without even realizing it? It just happened to me recently when I told my boss Elizabeth that I had gotten a second, French language, PLA feed going for a client. She looked at me sideways and said “how’d you do that?” Considering she’s covered a PLA base …

portent.com - 1 month ago Loading+Bookmark  

Make Your Google Shopping Campaigns Multilingual

Have you ever stumbled onto a new feature without even realizing it? It just happened to me recently when I told my boss Elizabeth that I had gotten a second, French language, PLA feed going for a client. She looked at me sideways and said “how’d you do that?” Considering she’s covered a PLA base …

portent.com - 1 month ago Loading+Bookmark  

Improving Your Ad Campaigns with Advanced Metrics: An Interview with John Gagnon by @johnrampton

As part of our SEJ interview series, I recently caught up with John Gagnon of Bing Ads to discuss advanced metrics and what you should look for in terms of performance on your next campaign. In the video below, John points out what metrics you should be looking at that they might not know about, and what kinds …

searchenginejournal.com - 2 months ago Loading+Bookmark  

Newest AdWords Editor Supports App Install Ad Campaigns

The latest AdWords Editor is now available for download. Version 10.6 supports Google’s mobile app install ad campaigns announced earlier this year. Advertisers can create app install ads and manage campaigns in Editor, but will need to create any new app install campaigns in the AdWords. A… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 2 months ago Loading+Bookmark  

Optmyzr Launches Google Shopping Campaigns Setup Tool

There are many benefits of the new Shopping Campaigns structure that Google ushered in on September 1st, however, the setup process can be cumbersome and iterative, particularly if you have the same type of campaign structure across multiple campaigns. To help advertisers set up their Shopping… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 2 months ago Loading+Bookmark  

Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season

What are people searching for and when are people searching on Thanksgiving, Black Friday, and Cyber Monday? The post Use Holiday Search Data To Prep Your SEM Campaigns For The Upcoming Season appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

Preparing Your Holiday PPC Campaigns ━ AdWords Changes Since Holidays 2013

Preparing Your Holiday PPC Campaigns ━ AdWords Changes Since Holidays 2013 was originally published on BruceClay.com, home of expert search engine optimization tips. Ho ho ho! ‘Tis the season to be campaigning. It’s that joyous time of year again to start planning and preparing for Cyber Monday, Black Friday and other holiday campaigns. For marketers …

bruceclay.com - 2 months ago Loading+Bookmark  

Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants

Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now include these variants, something that advertisers could previously opt out of. The way close variants will work is completely the same as it… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 3 months ago Loading+Bookmark  

How To Leverage Mobile Device Targeting With Adwords’ Hyper-local Campaigns

It feels like an eternity ago that Google introduced enhanced campaigns, yet advertisers still face the challenge of exclusively targeting mobile devices using AdWords. With enhanced campaigns, Google bundled desktops, mobile, and tablets into a single group, and by doing so, removed the ability to exclusively target individuals searching on mobile devices. Kind of strange …

searchenginepeople.com - 3 months ago Loading+Bookmark  

New Bing Ads Opportunities Page Shows How Budget & Keyword Changes Will Impact Campaigns

Bing Ads has launched a newly redesigned Opportunities Page to show the estimated impact of campaign changes for factors like increased bids, as well as budget and keyword suggestions. Now located at the top of the Bing Ads page on the primary toolbar, the new Opportunities Page displays the… . About SEO, PPC, SEM, Search …

searchengineland.com - 3 months ago Loading+Bookmark