Tag Archives | AdWords

Google AdWords Debuts Local Forwarding Numbers For Call Extensions

Advertisers using call forwarding numbers for their AdWords call extensions in the U.S. began receiving notices this week that local numbers are now available in many areas. Local forwarding numbers use the same same area code as the businesses’ phone number or an area code within the same… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 1 week ago Loading+Bookmark  

Opportunity Alert! Ask Google AdWords and Analytics Questions in Person at BCI’s Pubcon Booth

Opportunity Alert! Ask Google AdWords and Analytics Questions in Person at BCI’s Pubcon Booth was originally published on BruceClay.com, home of expert search engine optimization tips. How often can you chat search advertising face to face with Google? Google representatives are answering your questions in Bruce Clay, Inc.’s Pubcon booth 207 on Wednesday, Oct. 8, from …

bruceclay.com - 2 weeks ago Loading+Bookmark  

Google Carousel Eye-Tracking Study: The Big Winner is AdWords

In addition to the Local heat maps & CTR studies that I shared yesterday , Mediative also looked at the behaviors around the Carousel in their study: The Evolution of Google Search Results Pages and Their Effects on User Behaviour”. As with the 7-pack information yesterday, there are limits to this study. The CTR are particularly …

blumenthals.com - 3 weeks ago Loading+Bookmark  

An AdWords Script To Make Exact Match, Well…Exact

Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for our own good). It’s a clear move to grab some more advertising dollars, and the news has been met with fury by SEM experts. Most two-year-old kids know that there is a… . About SEO, PPC, SEM, Search …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Google AdWords Ad Customizers Rolling Out: Dynamic Insertion On Steroids

To those arguing that Google has been steadily dumbing-down AdWords and taking controls away, the company is responding with what it’s calling Tools for the Power User. The first tool to come out of the box are ad customizers, designed to help advertisers optimize ad creatives at scale. Ad… . About SEO, PPC, SEM, Search …

searchengineland.com - 4 weeks ago Loading+Bookmark  

AdWords Will Drop 2nd Line of Ad Text for Ad Extensions on Mobile

Google says showing ad extensions in more prominent locations will give consumers easier access to information about businesses and will improve mobile ad performance. Search Engine Watch – Latest

searchenginewatch.com - 1 month ago Loading+Bookmark  

7 Hidden Features In AdWords To Make Your Life Easier

Simple, little-known tricks for easier AdWords account management from columnist Fred Vallaeys. The post 7 Hidden Features In AdWords To Make Your Life Easier appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

Newest AdWords Editor Supports App Install Ad Campaigns

The latest AdWords Editor is now available for download. Version 10.6 supports Google’s mobile app install ad campaigns announced earlier this year. Advertisers can create app install ads and manage campaigns in Editor, but will need to create any new app install campaigns in the AdWords. A… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 1 month ago Loading+Bookmark  

Callouts for AdWords Offer More Space for Advertisers

The new feature gives marketers more space to promote their products and separate themselves from competitors. Search Engine Watch – Latest

searchenginewatch.com - 2 months ago Loading+Bookmark  

YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool

The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display Planner’s AdWords for video keyword suggestions. Users must have an AdWords account to access the Display Planner. Google began alerting users that the tool… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 2 months ago Loading+Bookmark  

AdWords Callout Ad Extensions Roll Out, Offer More Text In Search Ads

  Today, Google announced the roll out of callouts, a new ad extension in AdWords that allows advertisers to show off unique offers and benefits of their sites, products and services with an additional line of text in their ads. Advertisers can use callouts to promote free shipping,… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 2 months ago Loading+Bookmark  

AdWords’ New Website Call Conversions – SEER’s Beta Experience

This week, Google introduced a new feature for AdWords — Website Call Conversions. Well, at least it’s new to most people. It’s actually been in super secret secret beta status since at least October 2013. (Image Credit) And from what I hear, there was an even more alpha version of it before that. Needless to …

seerinteractive.com - 2 months ago Loading+Bookmark  

What The Google Adwords Preview Tool Can Do For You

Using Google AdWords Preview Tool can help determine if your ads are displayed for a particular search term and geographical location. It can show you how the ad looks on devices such as tablets and mobile. searching for your own ads without clicking them can increase cost per clickAnd — it does so without accruing …

searchenginepeople.com - 2 months ago Loading+Bookmark  

Preparing Your Holiday PPC Campaigns ━ AdWords Changes Since Holidays 2013

Preparing Your Holiday PPC Campaigns ━ AdWords Changes Since Holidays 2013 was originally published on BruceClay.com, home of expert search engine optimization tips. Ho ho ho! ‘Tis the season to be campaigning. It’s that joyous time of year again to start planning and preparing for Cyber Monday, Black Friday and other holiday campaigns. For marketers …

bruceclay.com - 2 months ago Loading+Bookmark  

Unexpected Loss of Control: Google AdWords Exact Match Controversy

Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the …

portent.com - 2 months ago Loading+Bookmark