Tag Archives | AdWords

AdWords Will Drop 2nd Line of Ad Text for Ad Extensions on Mobile

Google says showing ad extensions in more prominent locations will give consumers easier access to information about businesses and will improve mobile ad performance. Search Engine Watch – Latest

searchenginewatch.com - 2 weeks ago Loading+Bookmark  

7 Hidden Features In AdWords To Make Your Life Easier

Simple, little-known tricks for easier AdWords account management from columnist Fred Vallaeys. The post 7 Hidden Features In AdWords To Make Your Life Easier appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

Newest AdWords Editor Supports App Install Ad Campaigns

The latest AdWords Editor is now available for download. Version 10.6 supports Google’s mobile app install ad campaigns announced earlier this year. Advertisers can create app install ads and manage campaigns in Editor, but will need to create any new app install campaigns in the AdWords. A… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 2 weeks ago Loading+Bookmark  

Callouts for AdWords Offer More Space for Advertisers

The new feature gives marketers more space to promote their products and separate themselves from competitors. Search Engine Watch – Latest

searchenginewatch.com - 3 weeks ago Loading+Bookmark  

YouTube Keyword Tool Sunsets: Replaced By AdWords Display Planner Tool

The YouTube keyword tool has been shuttered for good. The company announced it would sunset on September 1st in favor of the Display Planner’s AdWords for video keyword suggestions. Users must have an AdWords account to access the Display Planner. Google began alerting users that the tool… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 3 weeks ago Loading+Bookmark  

AdWords Callout Ad Extensions Roll Out, Offer More Text In Search Ads

  Today, Google announced the roll out of callouts, a new ad extension in AdWords that allows advertisers to show off unique offers and benefits of their sites, products and services with an additional line of text in their ads. Advertisers can use callouts to promote free shipping,… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 3 weeks ago Loading+Bookmark  

AdWords’ New Website Call Conversions – SEER’s Beta Experience

This week, Google introduced a new feature for AdWords — Website Call Conversions. Well, at least it’s new to most people. It’s actually been in super secret secret beta status since at least October 2013. (Image Credit) And from what I hear, there was an even more alpha version of it before that. Needless to …

seerinteractive.com - 3 weeks ago Loading+Bookmark  

What The Google Adwords Preview Tool Can Do For You

Using Google AdWords Preview Tool can help determine if your ads are displayed for a particular search term and geographical location. It can show you how the ad looks on devices such as tablets and mobile. searching for your own ads without clicking them can increase cost per clickAnd — it does so without accruing …

searchenginepeople.com - 3 weeks ago Loading+Bookmark  

Preparing Your Holiday PPC Campaigns ━ AdWords Changes Since Holidays 2013

Preparing Your Holiday PPC Campaigns ━ AdWords Changes Since Holidays 2013 was originally published on BruceClay.com, home of expert search engine optimization tips. Ho ho ho! ‘Tis the season to be campaigning. It’s that joyous time of year again to start planning and preparing for Cyber Monday, Black Friday and other holiday campaigns. For marketers …

bruceclay.com - 4 weeks ago Loading+Bookmark  

Unexpected Loss of Control: Google AdWords Exact Match Controversy

Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the …

portent.com - 4 weeks ago Loading+Bookmark  

Google Ends Exact and Phrase Keyword Match Ability in AdWords; Now Applying Close Variant Keyword Matching by @mattsouthern

At least 7% of Google searches contain a misspelling, according to a new post on Google’s Inside AdWords blog. However, people still want to find what they’re looking for even if they haven’t spelled it correctly. That’s why Google has announced that they’re applying close variant keyword matching to all exact and phrase match keywords …

searchenginejournal.com - 1 month ago Loading+Bookmark  

Google AdWords to Universally Apply Close Variant Keyword Matching

The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they expect to see. Search Engine Watch – Latest

searchenginewatch.com - 1 month ago Loading+Bookmark  

Prevent An Adwords Disaster: Fix These 4 Campaign Elements To See Profits Soar And Costs Plummet

Your biggest asset for your AdWords account is time — but many of us have very busy schedules. From fighting rush hour traffic to attending meetings, from squeezing in an hour at the gym to spending time with family; how do you have time to check on the performance of your AdWords account? There isn't …

searchenginepeople.com - 1 month ago Loading+Bookmark  

Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants

Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now include these variants, something that advertisers could previously opt out of. The way close variants will work is completely the same as it… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 1 month ago Loading+Bookmark  

These 10 Analytics Reports Will Improve Your AdWords Results

I recently hosted a Hangout for the Google Partners community about how Google Analytics (GA) and AdWords can work together to help improve PPC results. With the speed at which new features get added, it’s easy to overlook one or two cool capabilities so here’s a roundup of 10 of my favorite… . About SEO, …

searchengineland.com - 1 month ago Loading+Bookmark