Tag Archives | AdWords

Buried Gems: 6 Important AdWords Reports You’ve Never Heard Of

Every paid search marketer has their “pet” reports. Some are obsessed with quality score, others with queries, and some chase sheer numbers of active keywords. Over the years, I’ve developed a set of “go to” reports where I always find meaningful insights and account… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Monday, November 17, 2014 - 11:45 Loading+Bookmark  

AdWords Now Shows Up To 3 Business Locations In Google Mobile Search Ads

Google has made an update to AdWords location extensions that allows multiple locations to display in mobile search ads. When several business locations are nearby, users may see up to three locations in an ad. The extensions can display the street address and distance from the user’s current… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 2 weeks ago Loading+Bookmark  

How to Be Awesome At AdWords Scripting by @searchlabs

AdWords scripts provide many ways to take PPC accounts to the next level with a (reasonably) straightforward  method of streamlining repetitive tasks.  This frees up time and allows the creation of advanced automations that just wouldn’t be possible to implement manually. To unlock the full potential of automation, you need to build an application based on the AdWords …

searchenginejournal.com - 3 weeks ago Loading+Bookmark  

Now Make Changes To AdWords Settings And Ad Extensions Across Multiple Campaigns

Following up on last month’s ad customizers news, which brought dynamic insertion to a whole new level, Google has launched bulk editing for campaign settings and ad extensions. Bulk editing eliminates the tedium of making adjustments to settings and extensions within the AdWords user… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 weeks ago Loading+Bookmark  

New Google AdWords “Automated Extensions” Report Rolling Out

First, what are “automated extensions”? This is the new term for what were once known as “annotations” — Consumer Ratings and Seller Ratings which automatically populate in AdWords ads. Google said it is retiring the use of “annotations” and replacing it… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 weeks ago Loading+Bookmark  

Using The New Treemaps Report In Google Analytics To Find AdWords Nirvana

Google Analytics’ new Treemaps report allows for lightning-fast analysis. Contributor Matt Lawson goes through some analyses to use in your account. The post Using The New Treemaps Report In Google Analytics To Find AdWords Nirvana appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 4 weeks ago Loading+Bookmark  

AdWords Scripts & Macros Users: Google Analytics Columns To Be Renamed In AdWords

Google has said it will be updating several of the Google Analytics reporting column names in AdWords to reflect the names as they appear in Analytics itself. If you use AdWords scripts or macros to automate reporting downloads, be prepared for the switch to come on November 10, 2014. The change… . About SEO, PPC, …

searchengineland.com - 4 weeks ago Loading+Bookmark  

Optmyzr’s New Enhanced Scripts Tool Takes The Programming Out Of AdWords Scripts

AdWords scripts can be incredibly powerful for automating account management and reporting. The kicker for non-developers and even those mildly familiar with Javascript, is that setting up and managing AdWords scripts is often confounding. Even for programming pros, script management can be a time… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 4 weeks ago Loading+Bookmark  

How to Unleash The Power of AdWords Ad Customizers by @Matt_Umbro

Since the announcement in 2012 that all Google shopping feed clicks would be charged, shopping spend and product capabilities have significantly increased. According to the Rimm Kaufman Group’s Q2 2014 digital marketing report, Google Shopping ads accounted for 26% of all Google search clicks. Shopping ads continue to be an attention grabber for searchers. The loser in …

searchenginejournal.com - 4 weeks ago Loading+Bookmark  

Keep Your AdWords Scripts Maintainable With These 3 Tips

If you’ve been using AdWords scripts for any substantial period of time, your account may feel like this messy bookshelf. There are unfinished scripts everywhere. Some scripts were added by the guy who left the company a few months ago, others by your intern who was curious and started… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 1 month ago Loading+Bookmark  

Google AdWords Debuts Local Forwarding Numbers For Call Extensions

Advertisers using call forwarding numbers for their AdWords call extensions in the U.S. began receiving notices this week that local numbers are now available in many areas. Local forwarding numbers use the same same area code as the businesses’ phone number or an area code within the same… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 1 month ago Loading+Bookmark  

Opportunity Alert! Ask Google AdWords and Analytics Questions in Person at BCI’s Pubcon Booth

Opportunity Alert! Ask Google AdWords and Analytics Questions in Person at BCI’s Pubcon Booth was originally published on BruceClay.com, home of expert search engine optimization tips. How often can you chat search advertising face to face with Google? Google representatives are answering your questions in Bruce Clay, Inc.’s Pubcon booth 207 on Wednesday, Oct. 8, from …

bruceclay.com - 2 months ago Loading+Bookmark  

Google Carousel Eye-Tracking Study: The Big Winner is AdWords

In addition to the Local heat maps & CTR studies that I shared yesterday , Mediative also looked at the behaviors around the Carousel in their study: The Evolution of Google Search Results Pages and Their Effects on User Behaviour”. As with the 7-pack information yesterday, there are limits to this study. The CTR are particularly …

blumenthals.com - 2 months ago Loading+Bookmark  

An AdWords Script To Make Exact Match, Well…Exact

Many of you will have heard about Google’s decision to terminate exact match (at the same time as telling us that it’s for our own good). It’s a clear move to grab some more advertising dollars, and the news has been met with fury by SEM experts. Most two-year-old kids know that there is a… . About SEO, PPC, SEM, Search …

searchengineland.com - 2 months ago Loading+Bookmark  

Google AdWords Ad Customizers Rolling Out: Dynamic Insertion On Steroids

To those arguing that Google has been steadily dumbing-down AdWords and taking controls away, the company is responding with what it’s calling Tools for the Power User. The first tool to come out of the box are ad customizers, designed to help advertisers optimize ad creatives at scale. Ad… . About SEO, PPC, SEM, Search …

searchengineland.com - 2 months ago Loading+Bookmark