Tag Archives | AdWords

AdWords’ New Website Call Conversions – SEER’s Beta Experience

This week, Google introduced a new feature for AdWords — Website Call Conversions. Well, at least it’s new to most people. It’s actually been in super secret secret beta status since at least October 2013. (Image Credit) And from what I hear, there was an even more alpha version of it before that. Needless to …

seerinteractive.com - 22 hours ago Loading+Bookmark  

What The Google Adwords Preview Tool Can Do For You

Using Google AdWords Preview Tool can help determine if your ads are displayed for a particular search term and geographical location. It can show you how the ad looks on devices such as tablets and mobile. searching for your own ads without clicking them can increase cost per clickAnd — it does so without accruing …

searchenginepeople.com - Monday, September 1, 2014 - 12:12 Loading+Bookmark  

Preparing Your Holiday PPC Campaigns ━ AdWords Changes Since Holidays 2013

Preparing Your Holiday PPC Campaigns ━ AdWords Changes Since Holidays 2013 was originally published on BruceClay.com, home of expert search engine optimization tips. Ho ho ho! ‘Tis the season to be campaigning. It’s that joyous time of year again to start planning and preparing for Cyber Monday, Black Friday and other holiday campaigns. For marketers …

bruceclay.com - Friday, August 29, 2014 - 8:09 Loading+Bookmark  

Unexpected Loss of Control: Google AdWords Exact Match Controversy

Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the …

portent.com - Friday, August 29, 2014 - 6:09 Loading+Bookmark  

Google Ends Exact and Phrase Keyword Match Ability in AdWords; Now Applying Close Variant Keyword Matching by @mattsouthern

At least 7% of Google searches contain a misspelling, according to a new post on Google’s Inside AdWords blog. However, people still want to find what they’re looking for even if they haven’t spelled it correctly. That’s why Google has announced that they’re applying close variant keyword matching to all exact and phrase match keywords …

searchenginejournal.com - 3 weeks ago Loading+Bookmark  

Google AdWords to Universally Apply Close Variant Keyword Matching

The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they expect to see. Search Engine Watch – Latest

searchenginewatch.com - 3 weeks ago Loading+Bookmark  

Prevent An Adwords Disaster: Fix These 4 Campaign Elements To See Profits Soar And Costs Plummet

Your biggest asset for your AdWords account is time — but many of us have very busy schedules. From fighting rush hour traffic to attending meetings, from squeezing in an hour at the gym to spending time with family; how do you have time to check on the performance of your AdWords account? There isn't …

searchenginepeople.com - 3 weeks ago Loading+Bookmark  

Farewell ‘Pure’ Exact Match, AdWords Will Soon Require All Campaigns To Use Close Variants

Today Google has announced that in late September, AdWords advertisers will no longer have the ability to de-select close variants. All campaigns will now include these variants, something that advertisers could previously opt out of. The way close variants will work is completely the same as it… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 3 weeks ago Loading+Bookmark  

These 10 Analytics Reports Will Improve Your AdWords Results

I recently hosted a Hangout for the Google Partners community about how Google Analytics (GA) and AdWords can work together to help improve PPC results. With the speed at which new features get added, it’s easy to overlook one or two cool capabilities so here’s a roundup of 10 of my favorite… . About SEO, …

searchengineland.com - 3 weeks ago Loading+Bookmark  

How To Leverage Mobile Device Targeting With Adwords’ Hyper-local Campaigns

It feels like an eternity ago that Google introduced enhanced campaigns, yet advertisers still face the challenge of exclusively targeting mobile devices using AdWords. With enhanced campaigns, Google bundled desktops, mobile, and tablets into a single group, and by doing so, removed the ability to exclusively target individuals searching on mobile devices. Kind of strange …

searchenginepeople.com - 3 weeks ago Loading+Bookmark  

Google Creates Shopping Campaigns “Upgrade Tool” for AdWords Advertisers

After announcing AdWords would retire its Product Listing Ads product in August in favor of Shopping campaigns, Google is trying to motivate advertisers to switch. Search Engine Watch – Latest

searchenginewatch.com - 3 weeks ago Loading+Bookmark  

As PLAs Come To An End, AdWords Rolls Out New Shopping Campaigns Upgrade Tool

With Product Listing Ad campaigns coming to an end this month, Adwords has launched a new tool to help users upgrade their PLA campaigns to Shopping campaigns in what it claims is just a, “…matter of clicks.” According to the announcement: Google offered the following screen shot… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 3 weeks ago Loading+Bookmark  

Label Keywords and Ads in Bulk with an AdWords Script

Last month I had an AdWords Script for bulk labelling ad groups – here’s a similar one to label keywords and creative. Now you can cover everything in your account in labels, until it looks like an explosion in a post-it factory! There are many reasons to label keywords: to keep track of different types …

seoptimise.com - 1 month ago Loading+Bookmark  

AdWords Click Fraud Service Found Using Google’s Trademark, Promoting Itself On YouTube

How’s this for brazen? For at least two years, a Russian hacker has been running a cheekily-named click fraud service called GoodGoogle, promoting it in videos on Google’s YouTube and using Gmail accounts to correspond with customers. Online security expert, Brian Krebs, recently… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know

Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they’re clicked and provide more space on the search results. Here’s everything advertisers need to know about dynamic sitelinks. Search Engine Watch – Latest

searchenginewatch.com - 1 month ago Loading+Bookmark