Tag Archives | AdWords

Connecting AdWords Scripts & The Advanced Calendar API

In this helpful how-to, columnist Russell Savage explains how to integrate Google Calendar with AdWords to monitor your campaign start and end dates. The post Connecting AdWords Scripts & The Advanced Calendar API appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Thursday, December 18, 2014 - 7:45 Loading+Bookmark  

Google Releases Update To AdWords Editor Version 11 With CTR Bug Fix

Fix comes just a week after the initial roll out. The post Google Releases Update To AdWords Editor Version 11 With CTR Bug Fix appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Wednesday, December 17, 2014 - 1:45 Loading+Bookmark  

Google Revamps AdWords For Video Reporting

Intended to save users time by incorporating data once housed only in YouTube Analytics. The post Google Revamps AdWords For Video Reporting appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 week ago Loading+Bookmark  

Goodbye Frequent Flyer Miles: Google Saying No Credit Cards For Large AdWords Customers

Large Customer Sales accounts will be transitioned to invoicing. The post Goodbye Frequent Flyer Miles: Google Saying No Credit Cards For Large AdWords Customers appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 week ago Loading+Bookmark  

7 AdWords Features We Would Like to See in 2015 by @Rocco_Zebra_Adv

Google AdWords is adding new features at a fast pace, making it easier than ever for advertisers to manage a campaign. With 2015 approaching, I thought it would be great to compile a list of features that would make our ad optimization procedure more effective! 1. Customize The Device Bid Modifier at The Keyword Level …

searchenginejournal.com - 2 weeks ago Loading+Bookmark  

Following the AdWords Money Trail: A Data Analysis by @ericvanbuskirk

There is an abundance of pieces written about uber expensive Google AdWords phrases: the top 10 or 100 most expensive, for example. However, little to no data analysis looks at a more significant sample size where an advertiser spends a bit more than a Friday night dinner for two for a click. Where I live, a …

searchenginejournal.com - 2 weeks ago Loading+Bookmark  

AdWords VP To Host Year-End Livestream, Promises “Announcement You Won’t Want To Miss”

On Wednesday, December 10, Vice President of Product Management for AdWords, Jerry Dischler, will host a 30-minute livestream to recap the AdWords events of 2014. Based on the announcement, there will be an emphasis on app promotion ads, mobile attribution and automated bidding features and best… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 2 weeks ago Loading+Bookmark  

Buried Gems: 6 Important AdWords Reports You’ve Never Heard Of

Every paid search marketer has their “pet” reports. Some are obsessed with quality score, others with queries, and some chase sheer numbers of active keywords. Over the years, I’ve developed a set of “go to” reports where I always find meaningful insights and account… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

AdWords Now Shows Up To 3 Business Locations In Google Mobile Search Ads

Google has made an update to AdWords location extensions that allows multiple locations to display in mobile search ads. When several business locations are nearby, users may see up to three locations in an ad. The extensions can display the street address and distance from the user’s current… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 1 month ago Loading+Bookmark  

How to Be Awesome At AdWords Scripting by @searchlabs

AdWords scripts provide many ways to take PPC accounts to the next level with a (reasonably) straightforward  method of streamlining repetitive tasks.  This frees up time and allows the creation of advanced automations that just wouldn’t be possible to implement manually. To unlock the full potential of automation, you need to build an application based on the AdWords …

searchenginejournal.com - 2 months ago Loading+Bookmark  

Now Make Changes To AdWords Settings And Ad Extensions Across Multiple Campaigns

Following up on last month’s ad customizers news, which brought dynamic insertion to a whole new level, Google has launched bulk editing for campaign settings and ad extensions. Bulk editing eliminates the tedium of making adjustments to settings and extensions within the AdWords user… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

New Google AdWords “Automated Extensions” Report Rolling Out

First, what are “automated extensions”? This is the new term for what were once known as “annotations” — Consumer Ratings and Seller Ratings which automatically populate in AdWords ads. Google said it is retiring the use of “annotations” and replacing it… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

Using The New Treemaps Report In Google Analytics To Find AdWords Nirvana

Google Analytics’ new Treemaps report allows for lightning-fast analysis. Contributor Matt Lawson goes through some analyses to use in your account. The post Using The New Treemaps Report In Google Analytics To Find AdWords Nirvana appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

AdWords Scripts & Macros Users: Google Analytics Columns To Be Renamed In AdWords

Google has said it will be updating several of the Google Analytics reporting column names in AdWords to reflect the names as they appear in Analytics itself. If you use AdWords scripts or macros to automate reporting downloads, be prepared for the switch to come on November 10, 2014. The change… . About SEO, PPC, …

searchengineland.com - 2 months ago Loading+Bookmark  

Optmyzr’s New Enhanced Scripts Tool Takes The Programming Out Of AdWords Scripts

AdWords scripts can be incredibly powerful for automating account management and reporting. The kicker for non-developers and even those mildly familiar with Javascript, is that setting up and managing AdWords scripts is often confounding. Even for programming pros, script management can be a time… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark