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MarTech: Answering The Important Questions About Marketing Management, Operations & Technologies

There’s a lot of marketing technology out there. But it’s up to marketers and their organizations to evaluate, implement and ultimately derive value from all that code. That’s where MarTech: The Marketing Technology Conference comes in. We’re not obsessed with the technology itself. Rather, we… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Monday, March 2, 2015 - 1:45 Loading+Bookmark  

What Can Businesses Do About The Knowledge Graph Dominating Search Results?

The expansion of Google’s Knowledge Graph may threaten the volume of organic search traffic to websites. Columnist Nate Dame explains what’s changing and what marketers should do about it. The post What Can Businesses Do About The Knowledge Graph Dominating Search Results? appeared first on Search… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - Friday, February 27, 2015 - 1:53 Loading+Bookmark  

Everything You Need to Know About Mobile App Search

Posted by Justin_Briggs Mobile isn’t the future. It’s the present. Mobile apps are not only changing how we interact with devices and websites, they’re changing the way we search. Companies are creating meaningful experiences on mobile-friendly websites and apps, which in turn create new opportunities to get in front of users. I’d like to explore the growth of …

moz.com - 2 weeks ago Loading+Bookmark  

Everything You Need to Know About Online Reviews [INFOGRAPHIC] by @wonderwall7

As many e-commerce, local, and even enterprise companies know, online reviews can make or break a business. The infographic below describes some of the trends in online reviews, including: In the US, Amazon is the leading review site. 42% of all its customers have left at least one review. Other top US review sites include …

searchenginejournal.com - 4 weeks ago Loading+Bookmark  

Thoughts from Matt Cutts and Eric Schmidt, Questions about our Complex Relationship with Google

Big names and big minds with big ideas are the bookends of this week’s round up, while equally substantial digital marketing questions fill out the middle. From waxing nostalgic with Matt Cutts, to playing Nostradamus with Eric Schmidt, or living in the here and now with our daily questions about Facebook, Google and how to …

internetmarketingninjas.com - 1 month ago Loading+Bookmark  

Everything You Need To Know About Sponsored Content

Posted by ChadPollitt This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. Many of the traditional channels for online content discovery are thoroughly …

moz.com - 1 month ago Loading+Bookmark  

Why SEOs Need to Care About Correlation as Much (or More) than Causation

Posted by randfish Today I’m going to make a crazy claim—that in modern SEO, there are times, situations, and types of analyses where correlation is actually MORE interesting and useful than causality. I know that sounds insane, but stick with me until the end and at least give the argument a chance. And for those of …

moz.com - 1 month ago Loading+Bookmark  

Google Issues Warnings About Poor Search Rankings For Non-Mobile Sites by @mattsouthern

Google has been making strides to improve mobile search results to make the SERPS a better place for users searching on smartphones and tablets. One of the more recent changes have been displaying a “mobile-friendly” tag next to sites in mobile search results that have been confirmed to display correctly on a mobile screen. To …

searchenginejournal.com - 1 month ago Loading+Bookmark  

Local Search Expert Quiz: How Much Do You Know about Local SEO?

Posted by Cyrus-Shepard How big is local SEO? Our latest Industry Survey revealed over 67% of online marketers report spending time on local search. We’ve witnessed demand for local SEO expertise grow as Google’s competitive landscape continues to evolve. Last year, Moz introduced the SEO Expert Quiz, which to date over 40,000 people have attempted …

moz.com - 2 months ago Loading+Bookmark  

Everything You Need To Know About Google’s Local Algorithm, Pigeon

Columnist Neil Patel provides a summary of what we know about Pigeon, Google’s new local search ranking algorithm that was rolled out in July 2014. The post Everything You Need To Know About Google’s Local Algorithm, Pigeon appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

What Yahoo’s Firefox Deal Tells Us About Paid Search In 2015

Has Firefox’s switch to Yahoo as the default search engine impacted PPC campaigns? Contributor Mark Ballard from RKG examines the data. The post What Yahoo’s Firefox Deal Tells Us About Paid Search In 2015 appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

10 Things I Learned About Local SEO In 2014

We may not be in school anymore, but as we in the SEO business know, the education process never ends. With that in mind, I’d like to share with you some of the things I learned about this bizarre trade we practice over the past year: 1. Never Again, Google; Never Again First they came… …

searchengineland.com - 2 months ago Loading+Bookmark  

Google’s 2014 Top Trending Searches: The World Mourns Robin Williams, Asks About Ebola & Looks For Walmart

From the most popular Google Maps searches to the most asked, “What is…?” questions, Google gives us a look at its year in search. The post Google’s 2014 Top Trending Searches: The World Mourns Robin Williams, Asks About Ebola & Looks For Walmart appeared first on Search Engine Land. . About SEO, PPC, SEM, Search …

searchengineland.com - 3 months ago Loading+Bookmark  

Be Intentional about Your Content & SEO Goals or Face Certain Failure – Whiteboard Friday

Posted by randfish We’re seeing more and more companies investing in content marketing, and that’s a great thing. Many of them, however, are putting less thought than they should into the specific goals behind the content they produce. In today’s Whiteboard Friday, Rand covers examples of goals for targeting different kinds of people, from those …

moz.com - 4 months ago Loading+Bookmark  

Mark Zuckerberg Answers Pressing Questions About Facebook In First Ever Public Q&A by @mattsouthern

Facebook CEO Mark Zuckerberg conducted his first ever public Q&A today, and while he was lobbed fluff questions about his fashion choices (among other things), there were some hard hitting questions thrown out as well. To his credit, Zuckerberg didn’t back down from questions about declining Facebook reach and why users were forced to download …

searchenginejournal.com - 4 months ago Loading+Bookmark