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Be Intentional about Your Content & SEO Goals or Face Certain Failure – Whiteboard Friday

Posted by randfish We’re seeing more and more companies investing in content marketing, and that’s a great thing. Many of them, however, are putting less thought than they should into the specific goals behind the content they produce. In today’s Whiteboard Friday, Rand covers examples of goals for targeting different kinds of people, from those …

moz.com - 2 weeks ago Loading+Bookmark  

Mark Zuckerberg Answers Pressing Questions About Facebook In First Ever Public Q&A by @mattsouthern

Facebook CEO Mark Zuckerberg conducted his first ever public Q&A today, and while he was lobbed fluff questions about his fashion choices (among other things), there were some hard hitting questions thrown out as well. To his credit, Zuckerberg didn’t back down from questions about declining Facebook reach and why users were forced to download …

searchenginejournal.com - 3 weeks ago Loading+Bookmark  

What SEOs Need to Know About Topic Modeling & Semantic Connectivity – Whiteboard Friday

Posted by randfish Search engines, especially Google, have gotten remarkably good at understanding searchers’ intent—what we mean to search for, even if that’s not exactly what we search for. How in the world do they do this? It’s incredibly complex, but in today’s Whiteboard Friday, Rand covers the basics—what we all need to know about …

moz.com - 4 weeks ago Loading+Bookmark  

What This 15-Year Old Scary Movie Teaches You About Content Marketing

It was the summer of 1999, and me and my best friend (12 and 13-years old respectively) were huddled around my PC eagerly downloading 30 second, 3 megabyte, grainy video clips of old huts in a wood somewhere in America. Oh, and they took about 20 minutes a piece on my 56k dial-up modem. But …

searchenginepeople.com - 1 month ago Loading+Bookmark  

Patterns Among Templates Lead to Clues About Entities

In my first Patent Free Friday, I was going to write about two of the best marketers in the town I live in, a pair of bakers who bake on either end of the historic Main Street in Warrenton Virginia. I guess getting up in the early morning to bake the bread is conducive to …

seobythesea.com - 1 month ago Loading+Bookmark  

Patterns Among Templates Lead to Clues About Entities

In my first Patent Free Friday, I was going to write about two of the best marketers in the town I live in, a pair of bakers who bake on either end of the historic Main Street in Warrenton Virginia. I guess getting up in the early morning to bake the bread is conducive to …

seobythesea.com - 1 month ago Loading+Bookmark  

How Not To Ask For Reviews: A True Story About Local SEO

Contributor Neil Patel tells the tale of a boutique hotel owner whose strategy for discouraging bad reviews backfired in a major way. The post How Not To Ask For Reviews: A True Story About Local SEO appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

6 Lessons About Non-Linear Content That SEOs Need to Know by @garyshack

In a not so distant past, linear storytelling was the pervasive marketing communication tactic used to reach consumers. Brand storytellers and traditional marketing agencies built fortresses on 30-second stories expecting people to simply listen and sit until the end.  It worked, no doubt about it. We enjoyed it. We bought the idea, and their products, too. We had …

searchenginejournal.com - 2 months ago Loading+Bookmark  

6 Things You Should Know About Biz Stone by @albertcostill

On October 15, 2014 Twitter will celebrate its first year of being listed on the New York Stock Exchange. While founder Evan William remains with the company as chairman, the other co-founders have seemingly moved on to different projects. Jack Dorsey founded Square and has been busy helping small business owners with funding through Square Capital. …

searchenginejournal.com - 2 months ago Loading+Bookmark  

SMX East Liveblog: Tough Love … What I Wish CMOs Knew About Search Marketing

SMX East Liveblog: Tough Love … What I Wish CMOs Knew About Search Marketing was originally published on BruceClay.com, home of expert search engine optimization tips. Internet marketers know the importance of SEO, SEM and content marketing … but that’s not always the case with the C-Suite. Hillary Glaser stresses the importance of maintaining SEO. …

bruceclay.com - 2 months ago Loading+Bookmark  

It’s Not (All) About The Links: Communicating For Outreach

You’ve researched and identified your link building targets, but what’s the best way to speak to them? The post It’s Not (All) About The Links: Communicating For Outreach appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 months ago Loading+Bookmark  

10 Things Marketers Must Know About Outsourcing Content

by sophiadphotography We all know how important content is when it comes to SEO. Whether it be having great content across all pages of your site, or keeping up a blog with valuable and fresh content, you need to take the time to craft content that is not only relevant to your products or services …

searchenginepeople.com - 2 months ago Loading+Bookmark  

5 Questions to Consider When Thinking About Bidding on Brand Terms

Bidding on your brand terms can provide a lot of benefits, but it can be costly if you have a lot of competition. So when is bidding on your brand the best strategy? Search Engine Watch – Latest

searchenginewatch.com - 3 months ago Loading+Bookmark  

Teach Google About Your Entities by Using Topical Hubs – Whiteboard Friday

Posted by gfiorelli1 I’m not so sure it’s correct to say—as is so common lately—that today’s SEO is a new one, especially with regard to on-site SEO. Many of the things that are necessary today were also necessary in the past: a well-designed information architecture, a great navigation structure, good internal linking, etc. We should talk …

moz.com - 3 months ago Loading+Bookmark  

11 Things George W Bush Taught Me About Social Media

Social media represents a large void in my digital marketing knowledge. I set out to get better in this space and learn more so that I could be a more well-rounded digital marketing specialist. I thought about approaching one of our outstanding Social Media Specialists here at SEP but then I had a moment of …

searchenginepeople.com - 3 months ago Loading+Bookmark