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What You Need to Know About Google’s Search Analytics Report by @alexanderkesler

Google’s new Search Analytics Report gives a lot of power back to SEO experts, and this latest improvement is a breath of fresh air for digital marketers. The post What You Need to Know About Google’s Search Analytics Report by @alexanderkesler appeared first on Search Engine Journal. Search Engine Journal

searchenginejournal.com - 1 month ago Loading+Bookmark  

AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It

Many advertisers have noticed a recent surge in costs per click (CPCs) for their brand terms. Columnist Mark Ballard explores the issue. The post AdWords Brand CPCs Rising? Here’s Why And What You Can Do About It appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 month ago Loading+Bookmark  

Google About To Reopen Map Maker, Largely Outsourcing Moderation

After the recent rash of map vandalism and other map mischief that caused Google to shut down Map Maker, the company is getting ready to reopen it. Simultaneously Google is instituting a new moderation procedure that will rely more heavily on community moderation than on in-house Google personnel…. . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 2 months ago Loading+Bookmark  

Everything You Wanted to Know about Pinterest Business Accounts

We all love Pinterest on a personal level, right? It is a fun idea, using visual media rather than the usual form of social blogging that we are used to. As far as business applications are concerned we all know we should be utilizing Pinterest as the valuable tool it is. But because it is …

internetmarketingninjas.com - 2 months ago Loading+Bookmark  

[WATCH] Google’s Amazing Location-Aware Search Finds Answers About Nearby Places

Now you can ask Google to give you information about landmarks, buildings and businesses around you without ever having to actually use their names. The post [WATCH] Google’s Amazing Location-Aware Search Finds Answers About Nearby Places appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark  

Study: Forget About Average Organic CTRs, They Mean Nothing

Averages mislead because click-through rates vary widely by site and category. The post Study: Forget About Average Organic CTRs, They Mean Nothing appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark  

Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search

Columnist Barbara Starr delves into several Google patents to explore the ways in which the search giant is displaying search results based on structured data and context. The post Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search appeared… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark  

Why Google Doesn’t Like to Talk About Updates

One of the recurring themes I’ve been seeing in the past few months, comes from web publishers trying to confirm when and where Google updates actually happen. This type of thing has been going on for years and it’s not a new topic, what is new is that Google is now confirming that there is …

wolf-howl.com - 4 months ago Loading+Bookmark  

Mobilegeddon & Me: My 20-Year-Old Website Is About To Get Zapped By Google’s Mobile-Friendly Update

Will Google demote highly-trusted content that’s not mobile friendly, replacing it with less-trusted content that looks good on a smartphone? The post Mobilegeddon & Me: My 20-Year-Old Website Is About To Get Zapped By Google’s Mobile-Friendly Update appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 5 months ago Loading+Bookmark  

9 Things You Need to Know About Google’s Mobile-Friendly Update

Posted by Suzzicks Rumors are flying about Google’s upcoming mobile-friendly update, and bits of reliable information have come from several sources. My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what’s in store later this month. In this post, you’ll find our answers to nine …

moz.com - 5 months ago Loading+Bookmark  

Everything You Need To Know About Google’s New Stance On Mobile

In preparation for the release of Google’s mobile-friendly algorithm update on April 21, columnist Neil Patel summarizes what we already know and what you should do to adapt. The post Everything You Need To Know About Google’s New Stance On Mobile appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 5 months ago Loading+Bookmark  

Everything You Need To Know About The Google-Twitter Partnership

Google and Twitter recently reached a deal that once again gave Google access to Twitter’s firehose. Columnist Neil Patel summarizes what we know so far and offers predictions and advice for search marketers. The post Everything You Need To Know About The Google-Twitter Partnership appeared first… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - 6 months ago Loading+Bookmark  

9 Simple Tips For Making An About Us Page That Works For Your Brand

Posted by Ben.Austin This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. For too many online companies the About Us page is the elephant …

moz.com - 6 months ago Loading+Bookmark  

Google Says About Half Of Security Certificates Are Broken On The Web

Google may flag sites that have broken security certificates in the search results. They may also boost the ranking benefit on login pages, to prevent phishing attempts. The post Google Says About Half Of Security Certificates Are Broken On The Web appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 6 months ago Loading+Bookmark  

MarTech: Answering The Important Questions About Marketing Management, Operations & Technologies

There’s a lot of marketing technology out there. But it’s up to marketers and their organizations to evaluate, implement and ultimately derive value from all that code. That’s where MarTech: The Marketing Technology Conference comes in. We’re not obsessed with the technology itself. Rather, we… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 6 months ago Loading+Bookmark