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Everything You Need To Know About Sponsored Content

Posted by ChadPollitt This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. Many of the traditional channels for online content discovery are thoroughly …

moz.com - Wednesday, January 21, 2015 - 12:01 Loading+Bookmark  

Why SEOs Need to Care About Correlation as Much (or More) than Causation

Posted by randfish Today I’m going to make a crazy claim—that in modern SEO, there are times, situations, and types of analyses where correlation is actually MORE interesting and useful than causality. I know that sounds insane, but stick with me until the end and at least give the argument a chance. And for those of …

moz.com - Tuesday, January 20, 2015 - 2:06 Loading+Bookmark  

Google Issues Warnings About Poor Search Rankings For Non-Mobile Sites by @mattsouthern

Google has been making strides to improve mobile search results to make the SERPS a better place for users searching on smartphones and tablets. One of the more recent changes have been displaying a “mobile-friendly” tag next to sites in mobile search results that have been confirmed to display correctly on a mobile screen. To …

searchenginejournal.com - Monday, January 19, 2015 - 12:10 Loading+Bookmark  

Local Search Expert Quiz: How Much Do You Know about Local SEO?

Posted by Cyrus-Shepard How big is local SEO? Our latest Industry Survey revealed over 67% of online marketers report spending time on local search. We’ve witnessed demand for local SEO expertise grow as Google’s competitive landscape continues to evolve. Last year, Moz introduced the SEO Expert Quiz, which to date over 40,000 people have attempted …

moz.com - 2 weeks ago Loading+Bookmark  

Everything You Need To Know About Google’s Local Algorithm, Pigeon

Columnist Neil Patel provides a summary of what we know about Pigeon, Google’s new local search ranking algorithm that was rolled out in July 2014. The post Everything You Need To Know About Google’s Local Algorithm, Pigeon appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

What Yahoo’s Firefox Deal Tells Us About Paid Search In 2015

Has Firefox’s switch to Yahoo as the default search engine impacted PPC campaigns? Contributor Mark Ballard from RKG examines the data. The post What Yahoo’s Firefox Deal Tells Us About Paid Search In 2015 appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

10 Things I Learned About Local SEO In 2014

We may not be in school anymore, but as we in the SEO business know, the education process never ends. With that in mind, I’d like to share with you some of the things I learned about this bizarre trade we practice over the past year: 1. Never Again, Google; Never Again First they came… …

searchengineland.com - 4 weeks ago Loading+Bookmark  

Google’s 2014 Top Trending Searches: The World Mourns Robin Williams, Asks About Ebola & Looks For Walmart

From the most popular Google Maps searches to the most asked, “What is…?” questions, Google gives us a look at its year in search. The post Google’s 2014 Top Trending Searches: The World Mourns Robin Williams, Asks About Ebola & Looks For Walmart appeared first on Search Engine Land. . About SEO, PPC, SEM, Search …

searchengineland.com - 1 month ago Loading+Bookmark  

Be Intentional about Your Content & SEO Goals or Face Certain Failure – Whiteboard Friday

Posted by randfish We’re seeing more and more companies investing in content marketing, and that’s a great thing. Many of them, however, are putting less thought than they should into the specific goals behind the content they produce. In today’s Whiteboard Friday, Rand covers examples of goals for targeting different kinds of people, from those …

moz.com - 2 months ago Loading+Bookmark  

Mark Zuckerberg Answers Pressing Questions About Facebook In First Ever Public Q&A by @mattsouthern

Facebook CEO Mark Zuckerberg conducted his first ever public Q&A today, and while he was lobbed fluff questions about his fashion choices (among other things), there were some hard hitting questions thrown out as well. To his credit, Zuckerberg didn’t back down from questions about declining Facebook reach and why users were forced to download …

searchenginejournal.com - 3 months ago Loading+Bookmark  

What SEOs Need to Know About Topic Modeling & Semantic Connectivity – Whiteboard Friday

Posted by randfish Search engines, especially Google, have gotten remarkably good at understanding searchers’ intent—what we mean to search for, even if that’s not exactly what we search for. How in the world do they do this? It’s incredibly complex, but in today’s Whiteboard Friday, Rand covers the basics—what we all need to know about …

moz.com - 3 months ago Loading+Bookmark  

What This 15-Year Old Scary Movie Teaches You About Content Marketing

It was the summer of 1999, and me and my best friend (12 and 13-years old respectively) were huddled around my PC eagerly downloading 30 second, 3 megabyte, grainy video clips of old huts in a wood somewhere in America. Oh, and they took about 20 minutes a piece on my 56k dial-up modem. But …

searchenginepeople.com - 3 months ago Loading+Bookmark  

Patterns Among Templates Lead to Clues About Entities

In my first Patent Free Friday, I was going to write about two of the best marketers in the town I live in, a pair of bakers who bake on either end of the historic Main Street in Warrenton Virginia. I guess getting up in the early morning to bake the bread is conducive to …

seobythesea.com - 3 months ago Loading+Bookmark  

Patterns Among Templates Lead to Clues About Entities

In my first Patent Free Friday, I was going to write about two of the best marketers in the town I live in, a pair of bakers who bake on either end of the historic Main Street in Warrenton Virginia. I guess getting up in the early morning to bake the bread is conducive to …

seobythesea.com - 3 months ago Loading+Bookmark  

How Not To Ask For Reviews: A True Story About Local SEO

Contributor Neil Patel tells the tale of a boutique hotel owner whose strategy for discouraging bad reviews backfired in a major way. The post How Not To Ask For Reviews: A True Story About Local SEO appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 3 months ago Loading+Bookmark