Friday, August 29, 2014

Video SEO in a Post-Rich Snippet World

Posted by PhilNottingham This post can be considered a sequel to this post from 2012. Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results (check out this fantastic post from AJ Kohn for the details). One of these shifts was to dramatically scale … - Friday, August 29, 2014 - 8:05 Loading+Bookmark  

Why Your Content Marketing Team Needs A Link Builder

Link building requires very different skills than those needed to create content. Make sure you have these very important capabilities at your disposal. The post Why Your Content Marketing Team Needs A Link Builder appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing - Friday, August 29, 2014 - 7:57 Loading+Bookmark  

Lessons from the link penalty removal furnace

It’s a disappointing fact for many that the primary way we help some sites today is not by creating exciting content to entertain or educate, nor by helping launch an exciting new product or raising brand awareness. Instead we have to remove a manual link penalty applied by Google. Indeed, a whole subset of our … - Friday, August 29, 2014 - 7:18 Loading+Bookmark  

How to Create Evergreen Content that Builds Your Business

Content moves at a breakneck pace — there are about 41.7 million WordPress posts published each month (and WordPress only accounts for about 22% of CMS usage). This high speed evolution can make content marketing seem not only intimidating, but also…futile. After all, what’s the point in creating something that’s only going to attract a … - Friday, August 29, 2014 - 6:13 Loading+Bookmark  

The Growing Importance of Online Reviews

Online reviews are no longer only important for businesses that want to build hype on Yelp or Angies List. Great reviews can help SEO campaign efforts, boost AdWord efficacy, and make shared endorsements more effective on Google. Numerous internet marketers should not be surprised to learn that 88 percent of customers trust reviews from a … - Friday, August 29, 2014 - 6:13 Loading+Bookmark  

Hangout on Recent Google Updates: Panda, Penguin and HTTPS

Hangout on Recent Google Updates: Panda, Penguin and HTTPS was originally published on, home of expert search engine optimization tips. Do you have an action plan now that Google says HTTPS is a ranking signal? Are you eager for the next Penguin Update? Have you ingested the newest version of Google’s Quality Rating Guidelines and integrated … - Friday, August 29, 2014 - 6:09 Loading+Bookmark  

Google Testing Carousel Replacement

Last week, Dr. Pete Meyers of Moz, posted on Twitter that he had seen a new deskop pack result that seemed to be replacing the Carousel. He has emailed me to note that he is now seeing it on a number of broad queries “including “chicago restaurants”, “restaurant reviews”, “chinese menu”, and “vegas hotels””. James … - Friday, August 29, 2014 - 6:09 Loading+Bookmark  

Unexpected Loss of Control: Google AdWords Exact Match Controversy

Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the … - Friday, August 29, 2014 - 6:09 Loading+Bookmark  

The PPC Search Network Campaign Launch Checklist

Even the most diligent PPC managers can let things fall through the cracks. Here are few checklists to use to ensure that your PPC search network campaigns go off without a hitch. Search Engine Watch – Latest - Friday, August 29, 2014 - 6:09 Loading+Bookmark  

10 Tips to Take the Moz Tools to the Next Level

Posted by EllieWilkinson Hey Moz fans! I’m Ellie, and I’m part of the newly formed Customer Success team at Moz. As part of the “S” team, I work to teach customers how to be successful marketers and awesome Moz users. Whether you’re an old pro or a newb, we want to help you achieve your marketing … - Friday, August 29, 2014 - 6:01 Loading+Bookmark  

You Could be a Better Presenter, Here’s How

When Steve Jobs gave the graduation speech at Stanford University, the audience fell into an awe-like silence. He said nothing earth-shatteringly new. Yet his speech has gone down in history as one of the best commencement addresses of all time. So, why do the words of some speakers resonate through the years? Read on for … - Friday, August 29, 2014 - 4:16 Loading+Bookmark  

Digital Marketing And How To Empower Your Sales Team To Close The Deal

As an old school sales and marketing guy I can tell you stories… I've been in sales and marketing for many years.Let me tell you that digital marketing was, and is, a game changer. Before Digital by Gerald England Here's how it worked before digital. I would cold call 20 prospects before I could get … - Friday, August 29, 2014 - 4:16 Loading+Bookmark  

How To Come Up With An AWESOME Content Idea (Even When Everything Seems To Have Been Taken)

There is a common question among people these days, from book author to amateur bloggers, in particular those who are new to the medium. They want to know how it is possible to come up with an original idea anymore. Hasn’t everything been taken? With the creation of the Internet, we have been provided with … - Friday, August 29, 2014 - 4:16 Loading+Bookmark  

Google Test Search Results – 11 Ads, 1 Directory and 3 Stinkers

Google is apparently testing a mobile style 3 pack as a replacement for the carousel. Whether a test or not, this test search result is quite amazing. I have a fairly large Thunderbolt display with a resolution of 2560 x 1440. That is more vertical resolution than 66% of all computers on the market as … - Friday, August 29, 2014 - 4:08 Loading+Bookmark  

Creative Process: Where Does All the Time Go?

In college, when we asked our teachers how to assign a price to our art, they would tell us to charge whatever it was worth to us. This answer was thoroughly infuriating because we wanted a ‘correct’ number. What’s the equation? Is each square inch of canvas (or wood, or paper) worth a certain amount? … - Friday, August 29, 2014 - 4:08 Loading+Bookmark