Thursday, March 19, 2015

Google Cites Local Inventory Ad Successes After Walmart Drops Out

Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet Stores. The post Google Cites Local Inventory Ad Successes After Walmart Drops Out appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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International SEO Strategy Guide – Plus a Flowchart!

I’ve noticed there’s something we’re sorely missing in our marketing mix: flowcharts. Making sure that Portent has more mo’ flo’ to offer has become of my new life goals. As part of this endeavor, I created the following International SEO Strategy flowchart to help those who are trying to decide what the best structure is …

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#SEONOW2015: What does SEO reporting look like in 2015?

At the start of the year I was asked to participate in Linkdex’s annual SEO Now ebook, alongside a number of industry experts from around the world. The theme for the eBook was around Reporting in 2015, and my section is below. WHAT DOES SEO REPORTING LOOK LIKE IN 2015? In 2015, brands will move …

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The Importance Of XML Sitemaps In The Age Of Panda

Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content. The post The Importance Of XML Sitemaps In The Age Of Panda appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines …

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Local Experts Say “Relevance” Of Citations More Important Than “Authority”

Columnist Myles Anderson shares findings and insights from BrightLocal’s 2015 Expert Citation Survey. The post Local Experts Say “Relevance” Of Citations More Important Than “Authority” appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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Brighton SEO – I’m Speaking

A new post from www.davidnaylor.co.uk. BAZINGA! The post Brighton SEO – I’m Speaking appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News. UK SEO Blog by Dave Naylor – SEO Tools, Tips & News

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Google’s Knowledge Cards

In the Google patent “Providing Knowledge Panels With Search Results” is a reference to an earlier Google patent filing describing Knowledge Cards in depth. The patent provision is titled, “Apparatus and Method for Supplying Search Results with a knowledge Card”, and it is identified as being Patent Application No. 61/515,305, filed on Aug. 4, 2011. …

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Google Mobile Search Result Highlights

Google recently added highlights at the bottom of various sections of their mobile search results. The highlights appear on ads, organic results, and other various vertical search insertion types. The colors vary arbitrarily by section and are patterned off the colors in the Google logo. Historically such borders have conveyed a meaning, like separating advertisements …

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Google Keynotes Answer Your SEM & SEO Questions at SMX Advanced

SMX Advanced keynotes deliver first-hand insights. This year is no exception. Advertise on Google? Get the scoop on what’s new and what to expect from vice president of product management Jerry Dischler in his Q&A packed keynote conversation. SEO your specialty? Google’s webmaster trends… . About SEO, PPC, SEM, Search Engines & Search Marketing

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Write The Headlines Your Readers Want: 5 Hacks You Need to Use by @jeanmariedion

Great headlines grab attention, and clicks. This 5-step process can give you the text you need to get the readers you want. The post Write The Headlines Your Readers Want: 5 Hacks You Need to Use by @jeanmariedion appeared first on Search Engine Journal. Search Engine Journal

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How to Stop Spam Bots from Ruining Your Analytics Referral Data

Posted by jaredgardner This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. A few months back, my agency started seeing a referral traffic …

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Wednesday, March 18, 2015

Page Title Tag Best Practice for Google

Ranking in Google in 2015 is about SO MUCH more than just optimising one element of a page, but the Page Title Tag (or more accurately the HTML Title Element) is still – arguably – the most important on page seo element to address on any web page. Here’s some notes I have been keeping… …

hobo-web.co.uk - 2 weeks ago Loading+Bookmark  

Internet Marketing For Asshats

Evil is easier! Evil is easier There are internet marketers. Then there are 100% pure internet marketing asshats. They stomp their moral compass to bits in the interest of earning more dollars (or pounds, or drachmas, or whatever). These are a few examples of their tactics: Commit libel Asshats write headlines that imply horrific things/inappropriate …

portent.com - 2 weeks ago Loading+Bookmark  

B2B Marketing Automation Platforms 2015: New Market Intelligence Report

Do you need a marketing automation platform? The post B2B Marketing Automation Platforms 2015: New Market Intelligence Report appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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Yahoo Loses Market Share As Some Firefox Users Return To Google

Yahoo gives Google back some of the gains won after Firefox deal. The post Yahoo Loses Market Share As Some Firefox Users Return To Google appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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