Thursday, January 15, 2015

User Experience in Design, Google Domain Registration, Ad Copy and Lots of Link building

As usual Google and their latest moves and desires are at the forefront of the conversation. But Yahoo and Bing get a nod this week with some new tweaks to their paid ad displays. There are some beginner and advanced conversations on getting links in, linking out and separating the idea of link building from …

internetmarketingninjas.com - 2 weeks ago Loading+Bookmark  

Google Updates Their Structured Data Testing Tool, Documentation & Syntax Support

Google has unleashed a new and improved Structured Data Testing tool, updated their documentation and guidelines, while adding more markup support. The post Google Updates Their Structured Data Testing Tool, Documentation & Syntax Support appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

Google Replacing City Experts with Local Guides Program

Google announced today that as of February 16, the City Experts program that encouraged G+ users to become active reviewers will be upgraded and now called Local Guides. The new Local Guides program implements a multi level approach with benefits accruing based on the total number of reviews written. There is even a code of …

blumenthals.com - 2 weeks ago Loading+Bookmark  

Search Is Number One Content Discovery Tool For Mobile Users

Yesterday the IAB released a report that seeks to “rehabilitate” the mobile web. Based on a Harris survey of 2,000 US mobile internet users, it argues that despite the gap in time spent, mobile users value and heavily utilize the mobile web. Interestingly survey respondents perceived… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

Oh SEO, Where Did You Go (Wrong)?

Columnist Jenny Halasz loves the SEO community enough to administer a slap on the wrist when she thinks things are going awry. The post Oh SEO, Where Did You Go (Wrong)? appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

Google Updates Maps App Adding Restaurant Filters & More

Google Maps App adds cuisine type filters and more features for iOS and Android users. The post Google Updates Maps App Adding Restaurant Filters & More appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

E-Commerce KPI Study: There’s (Finally) a Benchmark for That

Posted by ProfAlfonso Being a digital marketer, I spend my day knee-deep in data. The time I don’t spend analysing it, I spend explaining its significance to a client or junior colleague or arguing its significance with a client or senior colleague. But after many debates over the importance of bounce rate, time on site, …

moz.com - 2 weeks ago Loading+Bookmark  

Wednesday, January 14, 2015

What’s the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? by @kevanlee

Social media management can be a full-time job, and even for those who do social along with any number of other tasks, social media marketing can still take 10 or more hours every week. So what would you do if you only had 30 minutes to spend on social media? How would you prioritize your …

searchenginejournal.com - 2 weeks ago Loading+Bookmark  

Google Autocomplete Query Personalization

The other day a friend emailed me asking if I’d ever seen behavior where Google’s autocomplete suggestions would change based on a prior query. I’ve seen search results change based on prior queries but I couldn’t recall the autocomplete suggestions changing in the way he detailed. So I decided to poke around and see what …

blindfiveyearold.com - 2 weeks ago Loading+Bookmark  

Q4 Paid Search Ad Revenue Up 24 Percent YoY In The Americas [Kenshoo]

Mobile accounted for more than a third of clicks and ad spend. The post Q4 Paid Search Ad Revenue Up 24 Percent YoY In The Americas [Kenshoo] appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

Google News Now Will Crawl & Index Images Hosted Off Your Domain Name

Google News updated their image crawl process to include images hosted off the publishers domain. The post Google News Now Will Crawl & Index Images Hosted Off Your Domain Name appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

The Race to Search Engine Supremacy: A History of How and What We Search Online (Infographic)

Since the dawn of the World Wide Web, the Internet has become a truly gargantuan place. Despite its size, the nearly infinite amount of information and content available there can be located and accessed in seconds. How is such an impressive task made possible? Search Engines. The ability to efficiently search the Web became a …

internetmarketingninjas.com - 2 weeks ago Loading+Bookmark  

Shockwaves in Seattle: KamQuake and the Twitter Correlation

When you hear people talking about “seismic activity” on the West Coast, what immediately jumps to mind? Los Angeles, rumbling as the San Andreas Fault shifts? John Cusack in 2012, fleeing the mighty wrath of the Pacific Ocean as it gleefully swallows California into its watery maw?* Here in the Pacific Northwest,  mentioning “seismic activity” brings back memories of …

portent.com - 2 weeks ago Loading+Bookmark  

The B2B SEO Opportunity In Organizational Mergers & Acquisitions

Mergers and acquisitions present unique opportunities and challenges for B2B search marketers. Columnist Derek Edmond explains how to plan and prepare for the process. The post The B2B SEO Opportunity In Organizational Mergers & Acquisitions appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

The One Click Economy

I had several “retail” interactions over the past few weeks that rubbed me the wrong way. I went to rent a car from Enterprise, the only car rental in Olean, for about the 10th time this year. Other than knowing my name, they treated me like a new customer, signing all the forms, holding a …

blumenthals.com - 2 weeks ago Loading+Bookmark