Friday, June 26, 2015

301 Redirects, Click-Through Manipulation & the “News-Wave” Update: Weekly Forum Roundup

This week in the communities, our users are buzzing about recent changes and working hard to analyze the many updates and shifts from the last few months. It’s busy, but also exciting, to have so much happening around us! Definitely a welcome change from the cliché of a “slow summer.” Take a look at some …

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9 Outcomes Of Google’s Pirate Algorithm: Should You Be Concerned?

In light of Google’s update to its pirate algorithm in October 2014, columnist Neil Patel explores its impact thus far. The post 9 Outcomes Of Google’s Pirate Algorithm: Should You Be Concerned? appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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6 Current Google Ranking Factors You Should Keep Up With

Remember our blog post written by Paweł Grabowski almost a year ago? He extracted 30 most important Google ranking factors for 2014. However, the methods of calculating the algorithm continue to evolve. In order to keep up with the most important SEO trends, I wanted to take a quick look at what has changed in recent …

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Why Should You Reshare Your Social Media Content by @wonderwall7

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! For this week’s episode of Marketing Nerds, Laura Roeder, Founder of Edgar, joins me for a discussion on resharing your social media content to increase traffic and engagement. We also discuss social media advertising and why careful retargeting is key. A few topics we covered in …

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How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings – Whiteboard Friday

Posted by randfish A recent patent from Google suggests a new kind of influence in the rankings that has immense implications for marketers. In today’s Whiteboard Friday, Rand discusses what it says, what that means, and adds a twist of his own to get us thinking about where Google might be heading. For reference, here’s …

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Thursday, June 25, 2015

Apps 101: Deep Linking, App Indexing and Why They Matter

Apps 101: Deep Linking, App Indexing and Why They Matter was originally published on BruceClay.com, home of expert search engine optimization tips. Apps are largely considered the new SEO frontier. Mobile app usage is growing at an incredible rate and shows no sign of slowing. Overall app usage grew by 76 percent in 2014, and …

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Yahoo’s New Mobile Browser Search Results Are Better Than Its App

More visuals, richer content and quicker access to do things highlight Yahoo’s upgrade to its mobile browser search results page. The post Yahoo’s New Mobile Browser Search Results Are Better Than Its App appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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How to Rid Your Website of Six Common Google Analytics Headaches

Posted by amandaecking This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. I’ve been in and out of Google Analytics (GA) for the …

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Reduce Cart Abandonment and Increase Revenue with Customer Reviews- July 29 Webcast

Turn more shoppers into buyers by gaining their trust. The post Reduce Cart Abandonment and Increase Revenue with Customer Reviews- July 29 Webcast appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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Community tips: How to turn customers into brand advocates

Today’s digital opportunities provide brands with many occasions to connect with their core consumers in meaningful ways. But in order for this to work, brands themselves have to foster advocacy and make it a prominent part of their marketing strategies. In the age of consumer control and peer-to-peer influence, it’s not a secret that brand …

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Regional Associations Lend Support To Search Engine Land Awards

Learn more about the local and regional search marketing professional groups to participate in judging and provide support to #TheLandys as promotional partners. The post Regional Associations Lend Support To Search Engine Land Awards appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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Google’s Future Relies On Quality Control

How will Google adapt to the rise of mobile? Columnist Andy Taylor explores the issues Google is facing and the opportunities it has to stay relevant. The post Google’s Future Relies On Quality Control appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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Community tips: How to turn customers into brand advocates

Today’s digital opportunities provide brands with many occasions to connect with their core consumers in meaningful ways. But in order for this to work, brands themselves have to foster advocacy and make it a prominent part of their marketing strategies. In the age of consumer control and peer-to-peer influence, it’s not a secret that brand …

- 2 weeks ago Loading+Bookmark  

The Power of Organic Ranking and How Not to Abuse It by @rankingelite

How can you stop yourself from misusing known ranking factors, and eventually prevent your website from losing organic rankings? The post The Power of Organic Ranking and How Not to Abuse It by @rankingelite appeared first on Search Engine Journal. Search Engine Journal

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Matt Cutts Extends His Unpaid Leave With Google Through 2015

Will Google’s Matt Cutts come back to Google in 2016? Currently he is a Google employee, on leave, not being paid, but does get health benefits. The post Matt Cutts Extends His Unpaid Leave With Google Through 2015 appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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