Tuesday, September 9, 2014

Integrating Google Analytics & HubSpot

Google brought Universal Analytics (UA) out of beta earlier this year in April. It’s ushered in an exciting new era where integration with Customer Relationship Management (CRM) systems is possible. That kind of integration is the holy grail of web analytics — truly closed-loop reporting, from the time a visitor first hits your website, to when they become …

portent.com - 1 week ago Loading+Bookmark  

Bad Link-Building You Should Be Doing

In a lot of cases, links from methods that many would consider bad are not just part of a natural profile but can actually drive traffic and PageRank. Search Engine Watch – Latest

searchenginewatch.com - 1 week ago Loading+Bookmark  

The 2 Types Of Rich Media Your SEO Plan Can’t Ignore

No one would embark upon an SEO plan without optimizing their text for SEO. In this multimedia age, you can’t ignore images and video either. The post The 2 Types Of Rich Media Your SEO Plan Can’t Ignore appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 week ago Loading+Bookmark  

Verify Analytics Accuracy With Google Webmaster Tools Top Pages

Especially when beginning an SEO engagement, it’s helpful to ensure tracking is as accurate as possible. Having the ability to compare analytics to external sources can give us something to point to when tracking doesn’t seem right. Search Engine Watch – Latest

searchenginewatch.com - 2 weeks ago Loading+Bookmark  

Big List of SEO Tips and Tricks for Using HTTPS on Your Website

Posted by Cyrus-Shepard It’s rare that Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results. HTTPS isn’t like other ranking factors. Implementing it requires complexity, risks, and costs. Webmasters balance this out with benefits …

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Monday, September 8, 2014

Google’s Current EU-Antitrust Settlement Appears Dead

Without immediate, new concessions from Google it appears that the company will not be able to finalize an antitrust settlement with the European Commission before antitrust chief Joaquin Almunía leaves office in November. It’s almost certain that a stronger Google critic will succeed him… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 2 weeks ago Loading+Bookmark  

Paid Media Is the Future

Marketers are evolving away from the need to be paid search and display specialists and toward the need to be more broadly educated paid media specialists. Search Engine Watch – Latest

searchenginewatch.com - 2 weeks ago Loading+Bookmark  

Surprise: Blog Post Ideas that Worked vs Those that Didn’t Unexpectedly

When it comes to blog post ideas I have more than I can implement. Often the choice is not mine but the clients’. Many times I am sure an idea will succeed on a grand scale while some articles are rather “important” than to be expected to become popular. Here are examples of both expectations… …

blog.positionly.com - 2 weeks ago Loading+Bookmark  

WordPress 4.0 Now Available To Download by @mattsouthern

WordPress Version 4.0, which is being called “Benny” in honor of jazz clarinetist and bandleader Benny Goodman, is available for download or update in your WordPress dashboard. In the official announcement, WordPress touts that this is not just another WordPress update, “we feel we’ve put a little extra polish into it” the company says. The …

searchenginejournal.com - 2 weeks ago Loading+Bookmark  

More Local SEOs Earning Less Than $30,000 [Study]

The BrightLocal Local SEO Industry Survey included nearly 1,800 SEOs and found more than a third of local SEOs have turnover of less than $ 30,000 and the average local SEO handles nine clients. Search Engine Watch – Latest

searchenginewatch.com - 2 weeks ago Loading+Bookmark  

Industry Survey: 37% Of SEOs Saw Less Than $30,000 In Revenue Turnover Since Last Year

According to an industry survey by local search firm BrightLocal, a majority of SEOs experienced less than $ 30,000 in revenue turnover during the last twelve months, with the average revenue-per-client ranging from $ 500 to $ 1,000 for the largest percentage of survey respondents. BrightLocal polled… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - 2 weeks ago Loading+Bookmark  

What is the Difference between 301 Redirect and Canonical Attribute

by spaceamoeba As with many areas of the search engine world, there are some grey areas but Google does provides some guidelines on how to manage redirections and what each communicates to the search engine. A 301 Redirect signals to the search engine that the page has been moved permanently, remove the page from the …

searchenginepeople.com - 2 weeks ago Loading+Bookmark  

Google Launches Improved Sitelinks Search Box

Google announced a new way for users to search for site-specific content with an updated sitelinks search box and gave tips to developers for Schema markup to implement the feature well. Search Engine Watch – Latest

searchenginewatch.com - 2 weeks ago Loading+Bookmark  

Has Google Decided that you are Authoritative for a Query?

At Google and Bing, both search engines have been experimenting with relevance and search. Both have shown profile photographs of people whom you may be connected to at places such as Google+ (for Google) and at Facebook (For Bing) in search results that include them. Both may have changed rankings for those pages as well. …

seobythesea.com - 2 weeks ago Loading+Bookmark