Saturday, October 18, 2014

The Beginners Guide To Facebook Marketing

Many businesses dismiss Facebook if they supply B2B products or services, as it’s commonly perceived to be a consumer-based site when it comes to social advertising. However, this isn’t the case and if your business doesn’t have a Facebook presence, then you’re doing it a disservice. Facebook is a useful tool for promoting a business,… …

blog.positionly.com - Saturday, October 18, 2014 - 10:13 Loading+Bookmark  

30% Of Google Ad Conversions Happen On Mobile [STUDY] by @mattsouthern

Marin Software recently published the results of a study they conducted, showing smartphones and tablets account for 30% of conversions on Google ads. As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey… smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The …

searchenginejournal.com - Saturday, October 18, 2014 - 10:13 Loading+Bookmark  

Google’s Telepresence Patent

Telepresence is not science fiction. We could have a remote‑controlled economy by the twenty‑first century if we start planning right now The technical scope of such a project would be no greater than that of designing a new military aircraft. A genuine telepresence system requires new ways to sense the various motions of a person’s …

seobythesea.com - Saturday, October 18, 2014 - 2:06 Loading+Bookmark  

Inbound vs. Digital: How Should You Maneuver Your Marketing Strategy?

In the past where the marketing playing field was limited to the tangible marketplace that required you to be physically present whenever businesses were dealt, some of the best assets entrepreneurs could have were a creative marketing plan and a silver tongue. Everything in between, regardless of whether they were physical or intangible advantages, was… …

blog.positionly.com - Saturday, October 18, 2014 - 8:30 Loading+Bookmark  

Inbound vs. Digital: How Should You Maneuver Your Marketing Strategy?

In the past where the marketing playing field was limited to the tangible marketplace that required you to be physically present whenever businesses were dealt, some of the best assets entrepreneurs could have were a creative marketing plan and a silver tongue. Everything in between, regardless of whether they were physical or intangible advantages, was… …

blog.positionly.com - Saturday, October 18, 2014 - 8:30 Loading+Bookmark  

Google Updates “Right to Be Forgotten” Notification by @5le

In late May, the European Court of Justice ruled that Google is required to remove results deemed to be “irrelevant” and “outdated.” In order to comply with this ruling, Google set up a form that allowed people to complain about specific results. To prevent fraudulent requests intended to manipulate search results, the form requires users …

searchenginejournal.com - Saturday, October 18, 2014 - 8:30 Loading+Bookmark  

Friday, October 17, 2014

After More Than Two Years, Google Finally Releasing New “Pirate Update” To Fight Piracy

In August 2012, to stem accusations that it doesn’t do enough to fight piracy, Google released what’s known as the Pirate Update, a system that penalized sites deemed to be violating copyright laws. Next week, Google is finally going to refresh that system to catch new offenders and… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - Friday, October 17, 2014 - 3:45 Loading+Bookmark  

Google Testing New Ad Formats For Movies, Music In Anti-Piracy Effort

Today, Google published a report on how the company fights piracy. As part of this, Google provided updates on new ad formats its using to point users to “legitimate sources of music and movie downloads”. The newest format, which we have just seen in the wild, shows a list of ads in a… . About …

searchengineland.com - Friday, October 17, 2014 - 1:48 Loading+Bookmark  

Patterns Among Templates Lead to Clues About Entities

In my first Patent Free Friday, I was going to write about two of the best marketers in the town I live in, a pair of bakers who bake on either end of the historic Main Street in Warrenton Virginia. I guess getting up in the early morning to bake the bread is conducive to …

seobythesea.com - Friday, October 17, 2014 - 12:06 Loading+Bookmark  

Google’s 17 Percent Growth In Click Volume Is Lowest Since 2010

In Google’s Q3 earnings report, released yesterday, another round of big revenue gains weren’t enough to meet analysts’ expectations. Google’s revenue grew 20 percent over the previous year in Q3, but that’s the lowest annual growth rate the company has posted since Q2… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Friday, October 17, 2014 - 11:46 Loading+Bookmark  

Great Online Resources for Learning SEO

Whether you're planning to hire an agency to boost the search rankings of your website or you're interested in learning to do it yourself, you will quickly find that there is a seemingly-unlimited amount of information related to the practice of search engine optimization. Needless to say, quantity isn't always indicative of quality. Since I …

searchenginepeople.com - Friday, October 17, 2014 - 10:14 Loading+Bookmark  

How Large Multi-Location Businesses Can Dominate In Local Search

Local search marketing can be especially challenging for businesses with multiple locations. Contributor Jason Decker explains how to do it right. The post How Large Multi-Location Businesses Can Dominate In Local Search appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Friday, October 17, 2014 - 9:51 Loading+Bookmark  

App Search Engine Quixey Annouces China Deal With Alibaba

App search engine Quixey has announced a relationship with Alibaba in China that will bring its search capabilities to the latter’s mobile operating system YunOS. Quixey enables users to search for content within apps — essentially what Google does for PC search Quixey is doing for… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - Friday, October 17, 2014 - 7:46 Loading+Bookmark  

Google Panda: How One Algorithm Update Forever Changed Content Creation

Google’s algorithm updates over the past few years have become increasingly strict, with a far wider impact than before. The purpose of these updates is not only to maintain their position as the dominant search engine, but also to improve the user experience. The success of any search engine is dependent on the quality and… …

blog.positionly.com - 1 week ago Loading+Bookmark  

8 Tools I Discovered At #Pubcon 2014 by @youngbloodjoe

One of the things I love most about Pubcon Las Vegas is gathering information about new tools. From sponsors in the Expo area to speakers and following the Twitter stream every year I uncover a few gems. This year most of the tools I heard about were focused on Content Marketing and Keyword Research. Keyword …

searchenginejournal.com - 1 week ago Loading+Bookmark