Monday, November 24, 2014

How To Put A Linked Call-To-Action Within Your Youtube Video

YouTube is one of the most powerful content marketing platforms. All we have to do is look at a few stats to understand the power of YouTube: Over 6 billions hours of video are watched by 1 billion unique visitors every month. YouTube provides access to 61 countries across the globe. Subscriptions happen in the … - Monday, November 24, 2014 - 8:09 Loading+Bookmark  

Learning SEO From Google Employees

What do local marketers really need to know about SEO? Columnist Chris Marentis discusses some tips that come straight from the horse’s mouth. The post Learning SEO From Google Employees appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing - Monday, November 24, 2014 - 7:45 Loading+Bookmark  

Getting Started With Paid Promotions

Posted by anthonycoraggio I’m receiving more and more questions from clients about how best to leverage paid content distribution and paid social platforms (here referred to together as ‘paid promotions’). There’s a lot of reason for increased interest—as content production has ramped up in digital marketing, it has become harder and harder to stand out from … - Monday, November 24, 2014 - 2:01 Loading+Bookmark  

Sunday, November 23, 2014

How Social Media Changed SEO And Why Your Business Can’t Thrive Without It by @stoneyd

Many people ask the question, “Is social media necessary to get good search engine rankings?” In my opinion, they are starting with the wrong question. I think the die has already been cast on the importance of social media and whether or not it should be an integral part of SEO. (It should.) The real question … - Sunday, November 23, 2014 - 4:09 Loading+Bookmark  

Europeans Have Authority To Seek Google Break Up Though Unlikely To Do So

Break Google up. That’s the thrust of a “non-binding” resolution the European Parliament is expected to adopt at some point in the near future, according to a report on Friday from Reuters. The recommendation is likely to be to separate Google’s search engine from the rest… . About SEO, PPC, SEM, Search Engines & Search Marketing - Sunday, November 23, 2014 - 9:45 Loading+Bookmark  

Saturday, November 22, 2014

SEO 101: What is Semantic Search and Why Should I Care? by @sergio_redondo

Search is changing. David Amerland begins with this sentence in the foreword of his book Google Semantic Search. If you are a long time user of the Internet and, more specifically, the search engines, you can see how the way we look for information has changed over the past few years. We are at a … - Saturday, November 22, 2014 - 6:10 Loading+Bookmark  

Friday, November 21, 2014

Facebook Releases Quarlerly Highlights, Continues To See Growth In Active Users by @mattsouthern

Facebook, as a public company, reports every quarter on the state of its business. This week it released its highlights for the third quarter of 2014, with numbers that are more than likely to please stockholders. Growth In Active Users There was growth in active users reported across the board. Daily active users (DAUs), as … - Friday, November 21, 2014 - 8:09 Loading+Bookmark  

Google Down Slightly, Bing-Yahoo Up In October comScore Search Report

Google saw its share of the US search market drop slightly in October, while both Bing and Yahoo saw corresponding gains. That’s according to comScore’s October 2014 search engine rankings. ComScore estimates Google’s US market share at an even 67 percent for October, down from… . About SEO, PPC, SEM, Search Engines & Search Marketing - Friday, November 21, 2014 - 1:45 Loading+Bookmark  

Bing Maps Helps Drivers Avoid Traffic Around The World

Previously only available in the U.S., Bing Maps is now helping travelers around the world avoid traffic jams with its Clearflow technology. According to Bing, Clearflow can predict traffic on roads that do not include live traffic data. Traffic issues across the globe will now be marked with red… . About SEO, PPC, SEM, Search … - Friday, November 21, 2014 - 11:46 Loading+Bookmark  

Black Friday Is NEXT Week. Is Your Local Business Ready?

The holidays are right around the corner, and columnist Rachel Lindteigen provides helpful advice for how local business can prepare. The post Black Friday Is NEXT Week. Is Your Local Business Ready? appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing - Friday, November 21, 2014 - 9:45 Loading+Bookmark  

Google Will Ignore ‘Click To Expand’ and Tabbed Content

A new post from BAZINGA! The post Google Will Ignore ‘Click To Expand’ and Tabbed Content appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News. UK SEO Blog by Dave Naylor – SEO Tools, Tips & News - Friday, November 21, 2014 - 8:09 Loading+Bookmark  

Search In Pics: GooglePlex Where’s Waldo, Jon Stewart At Reddit & Marissa Mayer The Crayon

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. YouTube Double Decker Bus: Source: Google+ Jon Stewart At Reddit: Source:… . About SEO, PPC, SEM, … - Friday, November 21, 2014 - 7:45 Loading+Bookmark  

Insightful Connections Between Entities on Google’s Knowledge Graph

We’re used to search engines matching the keywords we query, returning pages that contain those words. But what if search engines worked differently? It seems like search engines are starting to do that, with more direct answers to searches that show up as a fact, appearing at the top of a set of search results … - Friday, November 21, 2014 - 4:05 Loading+Bookmark  

How Can the Value of Top-of-Funnel Channels be Measured – Whiteboard Friday

Posted by randfish Rand has talked many times about what he calls “serendipitous marketing,” where the work we do at the top of the funnel can take winding and often unexpected paths to conversions. One of the most common questions about content marketing, public relations, and other top-of-funnel efforts is how to prove their value.  … - 1 week ago Loading+Bookmark  

Thursday, November 20, 2014

5 Incredibly Productive Pinterest Marketing Tactics

Guess which social media network has been the buzziest of them all in the last one year? Yes, it’s Pinterest. That social media network that was all about housewives and pretty pictures and slightly lame quotes (with pictures, again!) is now comfortably taking on the big boys of social media. If you did not consider … - 1 week ago Loading+Bookmark