Tuesday, January 20, 2015

Connecting Paid Search Spend to In Store Visits

As PPC experts we understand the value that our work brings to our clients. Even if it doesn’t directly or initially correlate with a lead or conversion, we know that its valuable. When Google first introduced Estimated Total Conversions back … The post Connecting Paid Search Spend to In Store Visits appeared first on Seer …

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Google Overtakes Traditonal Media To Become Most Trusted News Source

According to survey data from the 2015 Edelman Trust Barometer search engines (read: Google) have overtaken traditional media as the most trusted source of news globally. Last year search engines were just behind traditional media but have now overtaken them. This “trust gap” is most… . About SEO, PPC, SEM, Search Engines & Search Marketing

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We Want To Believe

Fake news and images are flourishing and even Snopes can’t hold back the tide of belief. Marketers should be taking notes, not to create their own fake campaigns but to understand the psychology that makes it possible and connect that to digital marketing trends. We Want To Believe Agent Mulder, of the X-Files, was famous for his desire to …

blindfiveyearold.com - 1 week ago Loading+Bookmark  

What Search Marketers Can Expect To Learn @SMX West In Silicon Valley

2015 SMX West Conference Preview: Big Brands, Platforms, Agencies and Consultants Converge in San Jose For 3 Days, 12 Tracks, 60 Sessions & 125 Expert Speakers Sharing Search Insights The post What Search Marketers Can Expect To Learn @SMX West In Silicon Valley appeared first on Search… . About SEO, PPC, SEM, Search Engines & …

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The Logic Behind One Thought, One Paragraph by @brentcsutoras

I read a lot of content every day, but regardless who the author is or the topic, there is one thing that always results in me either bookmarking the article for later, or just closing it and moving on – long and intimidating paragraphs. I, like many others, have a lot on my plate, very little time …

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Making Customer Support Part Of Your SEO Program

There’s been a lot of discussion around breaking down silos within marketing departments, and columnist Casie Gillette notes the benefits of breaking down inter-departmental barriers as well. The post Making Customer Support Part Of Your SEO Program appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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Mobile SEO in 2015 – Is Your Site Up To Date?

A year and a half ago, I worked with Bridget Randolph to put together a guide to building a mobile site. It takes you through the process of creating a mobile-friendly site, from design to development to analytics. Needless to say, we did a lot of research into mobile site creation. We spent so much time …

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Report: 2014 Was A Bad Year For Lyrics Sites In Google

2014 was a bad year for lyrics web sites in Google, with 2015 looking to be even worse for this niche. The post Report: 2014 Was A Bad Year For Lyrics Sites In Google appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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Why SEOs Need to Care About Correlation as Much (or More) than Causation

Posted by randfish Today I’m going to make a crazy claim—that in modern SEO, there are times, situations, and types of analyses where correlation is actually MORE interesting and useful than causality. I know that sounds insane, but stick with me until the end and at least give the argument a chance. And for those of …

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Monday, January 19, 2015

Bing-Yahoo Paid Search Share Rises For Two Consecutive Quarters [IgnitionOne]

With robust consumer holiday shopping, US paid search closed out 2014 with 11 percent growth year-over-year in Q4 ad spend, bouncing back from sluggish growth of just 2.1 percent in Q3 2014. The data, which comes from IgnitionOne’s quarterly report, shows that the growth surge was driven by… . About SEO, PPC, SEM, Search Engines …

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This Small Business Redesigned Its Website & You Won’t Believe What Horrible SEO Thing Happened Next

Columnist Andrew Shotland took on a client who’d lost rankings as a result of a site redesign. Here’s what he did to help them recover. The post This Small Business Redesigned Its Website & You Won’t Believe What Horrible SEO Thing Happened Next appeared first on Search Engine Land. . About SEO, PPC, SEM, Search …

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Google Issues Warnings About Poor Search Rankings For Non-Mobile Sites by @mattsouthern

Google has been making strides to improve mobile search results to make the SERPS a better place for users searching on smartphones and tablets. One of the more recent changes have been displaying a “mobile-friendly” tag next to sites in mobile search results that have been confirmed to display correctly on a mobile screen. To …

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Uber: Will Surge Pricing be the end of Uber or will Uber end It?

@mblumenthal @serenasaitto I don’t really get why it upsets people. No one is forcing them to pay extra & @Uber is not a monopoly. — Mike Okhravi (@mikeokhravi) December 18, 2014 I have been thinking about this question a lot since receiving the above tweet. Users do have a choice to either use or not …

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Google Sending Mobile Usability Warnings To Huge Number Of Webmasters

Google sending notifications to webmasters with sites that are not mobile friendly. Is this a sign of a new mobile algorithm coming soon? The post Google Sending Mobile Usability Warnings To Huge Number Of Webmasters appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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