Monday, December 15, 2014

There Is (Still) No Ranking Advantage To Using New Top-Level Domains by @mattsouthern

Google’s John Mueller felt the need to reiterate the fact that new top-level domains (TLDs) still do not provide any ranking benefit in search results. Matt Cutts initially stated this fact back in 2012 in response to an article which claimed new TLDs did provide a rankings advantage. Perhaps Mueller felt the need to share … - Monday, December 15, 2014 - 4:09 Loading+Bookmark  

Google Faces Potential $19M Privacy Fine In The Netherlands

Google continues to face potential fines for failing to change its privacy policy in Europe. Since the company introduced its “simplified privacy policy” in 2012 it has faced Europe-wide criticism and the threat of fines for violating local data protection laws. Multiple government data… . About SEO, PPC, SEM, Search Engines & Search Marketing - Monday, December 15, 2014 - 1:45 Loading+Bookmark  

Apple: Local Search Embedded in Spotlight as a Default – Can it Move the Needle?

Mac Yosemite Desktop Local Search via Spotlight Google has long been the top dog in local search. Along the way they bested IYPs, Driving Direction sites and Mapping companies. Google left more than a few, like CitySearch and Yahoo Local, among the walking dead and severely limited the growth options for the likes of  the Groupons … - Monday, December 15, 2014 - 12:08 Loading+Bookmark  

2014, The Year Google Display Network Grew Up: Will SEMs Embrace It?

This was a huge year for AdWords changes. There has been ample attention given to many of the flashier new feature releases in 2014. There have also been many small changes that barely got a mention; many of those smaller, under-hyped updates were related to Google Display Network (GDN) targeting…. . About SEO, PPC, SEM, Search Engines & … - Monday, December 15, 2014 - 11:45 Loading+Bookmark  

Google News Archive Returns Via Search Tools

You can once again search the Google News archive, dating back to 2003. The post Google News Archive Returns Via Search Tools appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing - Monday, December 15, 2014 - 9:45 Loading+Bookmark  

6 Best Google Docs Apps for Writing Productivity and Collaboration

Google Docs has been one of the most powerful editing and collaboration tools for years. And it’s free! The built-in ability to create documents, invite editor and collaborate in real time is awesome. The rest can be achieved through helpful addons that are available all over the web. Sadly, there are not nearly as many … - Monday, December 15, 2014 - 8:10 Loading+Bookmark  

Spanish Newspapers Want Government To Force Google To Keep News Open In Spain

A new effort by the Spanish Newspaper Publishers Association (AEDE) to prevent Google from shutting down its News site in Spain is an amazing example of industry chutzpah or hubris. The action shows so much chutzpah in fact that it enters the realm of unintentional political satire. First the… . About SEO, PPC, SEM, Search … - Monday, December 15, 2014 - 7:45 Loading+Bookmark  

How You Can Build a Meaningful Brand

Posted by Hannah_Smith Earlier this year I wrote a post about the future of marketing. In it, I made a handful of predictions; arguably the most ‘out there’ of which was this: in the future, only brands which ‘mean something’ to consumers will survive.  In today’s post I’ll be exploring what it takes to become a meaningful brand, and … - Monday, December 15, 2014 - 2:01 Loading+Bookmark  

Sunday, December 14, 2014

Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated by @jenhavice

Keep ‘em guessing. It may work on a first date but it’s not a good tactic for your landing pages. Why? Because ambiguity in your copy can be a conversion killer. Many marketers seem to have a difficult time writing copy that keys their prospects into exactly what they need to do. More often than … - Sunday, December 14, 2014 - 6:10 Loading+Bookmark  

Google Shows New Mobile Ad type for Auto Dealers

Brian Pasch of Mastering Automotive Digital Marketing noted that Google will be rolling out a new mobile ad type for auto dealers in January. Initially it will be available in limited markets with a limited set of keywords and only display in mobile. The Dealership Listing Ads (DLA) ads, shown in this example with Toyota dealers, will … - Sunday, December 14, 2014 - 10:08 Loading+Bookmark  

Saturday, December 13, 2014

20 Ways to Improve Your Presentation Skills by @LarryKim

I’ve been doing a lot of presenting recently, and I have no problem admitting that it’s tough. For those not born with natural eloquence, public speaking can be remarkably nerve-racking. But I’m getting a lot better! One of the biggest lessons I’ve learned over the last few years is that to be a great speaker, … - Saturday, December 13, 2014 - 8:09 Loading+Bookmark  

Google Expands Hours Worldwide for My Business Support

Google has expanded the hours during which they are now providing English language phone support through the Google My Business Help Center. Support is now offered from 1 AM – 5 PM PST, Monday – Friday. Previously support was offered from 6 AM to 5 PM PST. Obviously, this is one of the benefits of … - Saturday, December 13, 2014 - 2:08 Loading+Bookmark  

Friday, December 12, 2014

Hands-On With YouTube’s New Animated GIF Creator by @mattsouthern

It seems that everyone but Facebook is jumping on the animated GIF bandwagon these days, with YouTube having recently released its own GIF creator to absolutely no fanfare whatsoever. Seriously, you’d figure something like this would come with a big announcement, but the only reason the tech world knows about it is because Andy Baio … - Friday, December 12, 2014 - 10:09 Loading+Bookmark  

Facebook Drops Bing From Facebook Search Results

Facebook has broken up with Bing, quietly dropping results from the Microsoft search engine as part of this week’s Facebook search update. The change, reported late today by Reuters, was confirmed by a Facebook spokesperson in an email to Search Engine Land. “We’re not currently showing web… . About SEO, PPC, SEM, Search Engines & … - Friday, December 12, 2014 - 7:46 Loading+Bookmark  

Google’s 2014 Holiday Decorations For Christmas, Kwanzaa & Hanukkah

Google dressed up their search results for the holiday season with animated Christmas, Chanukah and Kwanzaa themes. The post Google’s 2014 Holiday Decorations For Christmas, Kwanzaa & Hanukkah appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing - Friday, December 12, 2014 - 1:45 Loading+Bookmark