Wednesday, October 1, 2014

SMX East Liveblog: The 4th Wave of Content Marketing

SMX East Liveblog: The 4th Wave of Content Marketing was originally published on BruceClay.com, home of expert search engine optimization tips. Content may be king, but content marketing is a constant battle for information. Even if you make it to the top of the heap, someone’s gunning for your head. Most marketers fight this fact by …

bruceclay.com - Wednesday, October 1, 2014 - 12:10 Loading+Bookmark  

Tuesday, September 30, 2014

SMX East Liveblog: Making Moments Matter

SMX East Liveblog: Making Moments Matter was originally published on BruceClay.com, home of expert search engine optimization tips. The sales funnel has exploded. However, the pieces of the funnel are still highly relevant. You need to be there in the consideration phase. You need to streamline the purchase process so it’s frictionless. You need to …

bruceclay.com - Tuesday, September 30, 2014 - 10:10 Loading+Bookmark  

SMX Liveblog: Search & Find: Marketing in the Age of the Internet of Things

SMX Liveblog: Search & Find: Marketing in the Age of the Internet of Things was originally published on BruceClay.com, home of expert search engine optimization tips. This session at SMX East takes a high-level view of a future where we don’t go to a phone or computer to get online, but rather all the devices …

bruceclay.com - Tuesday, September 30, 2014 - 8:12 Loading+Bookmark  

SMX East Liveblog: The Importance of Imagery

SMX East Liveblog: The Importance of Imagery was originally published on BruceClay.com, home of expert search engine optimization tips. This is a collection of thoughts on images. It’s kind of free form and stream of consciousness. Our presenter, Rhonda Hanson, Sr. Director of Digital Marketing, Global Marketing, formerly of Concur (@concur), thinks about using images to …

bruceclay.com - Tuesday, September 30, 2014 - 6:09 Loading+Bookmark  

SMX East 2014 Day One Live Blog Coverage

Day one of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. #SMX East Liveblog: Making Moments Matter, BruceClay.com #SMX Evening Forum with Danny Sullivan, BruceClay.com #SMX Blog: The 4th Wave of Content Marketing, BruceClay.com… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - Tuesday, September 30, 2014 - 5:45 Loading+Bookmark  

SMX East Evening Forum with Danny Sullivan

SMX East Evening Forum with Danny Sullivan was originally published on BruceClay.com, home of expert search engine optimization tips. Search Engine Land Editor in Chief Danny Sullivan fields questions from the Search Marketing Expo (SMX) East 2014 audience in the final session of the day. Find out what he had to say about Authorship, markup, …

bruceclay.com - Tuesday, September 30, 2014 - 4:09 Loading+Bookmark  

How to Automate Your Social Media Activity and Build Relations with Influencers

Most of the people around the world try to establish their personal and professional presence on the Internet. While the first one is being made only for your good mood, the second one is highly connected to your income. It is easy to say, but difficult to do – especially if you’re just starting to… …

blog.positionly.com - Tuesday, September 30, 2014 - 2:11 Loading+Bookmark  

Marketing Nerds Podcast – Episode 3: Zac Johnson on How to Build Your Brand Online by @johnrampton

When growing your business online you must have a plan. In Episode 3 of Marketing Nerds, Zac Johnson goes into how to build up your own personal brand online. When starting out to marketing yourself online you focus on what you’re awesome at.  You have to define everything that you’re going after. Zac teaches us …

searchenginejournal.com - Tuesday, September 30, 2014 - 2:10 Loading+Bookmark  

SMX East Liveblog: Automation Does Not Equal Strategy

SMX East Liveblog: Automation Does Not Equal Strategy was originally published on BruceClay.com, home of expert search engine optimization tips. The alternate title to this session is “Or, a Tool Box Does Not a Cabinet Make.” Here’s a definition that gets to the heart of the point he’s making. Marketing Automation: an enabling technology that …

bruceclay.com - Tuesday, September 30, 2014 - 2:10 Loading+Bookmark  

Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World – October 7 Webcast

Digital Marketing Depot presents “Call Tracking for Local Search: 5 Tips for Optimizing ROI in Today’s Mobile World” on Tuesday October 7 at 1 PM EDT. This webcast covers how local search advertising today requires you to track, score, route, and manage calls the same way you do… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - Tuesday, September 30, 2014 - 1:46 Loading+Bookmark  

SMX East Liveblog: Competitive Research for SEO

SMX East Liveblog: Competitive Research for SEO was originally published on BruceClay.com, home of expert search engine optimization tips. This session dives into competitive research that will help you identify your true competition (it isn’t always who you think it is) and then assess why and how they are outranking you. Armed with this information, …

bruceclay.com - Tuesday, September 30, 2014 - 12:09 Loading+Bookmark  

It’s Not (All) About The Links: Communicating For Outreach

You’ve researched and identified your link building targets, but what’s the best way to speak to them? The post It’s Not (All) About The Links: Communicating For Outreach appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Tuesday, September 30, 2014 - 11:46 Loading+Bookmark  

SMX East Liveblog: How SEO & SEM Can Help Each Other

SMX East Liveblog: How SEO & SEM Can Help Each Other was originally published on BruceClay.com, home of expert search engine optimization tips. When SEO and SEM work together, the outcome is stronger campaigns for both sides. SEO and PPC VIPs Lisa Williams, Aaron Levy and Brett Snyder break down the relationship between SEO and …

bruceclay.com - Tuesday, September 30, 2014 - 10:08 Loading+Bookmark  

Local Heat Maps – Lots of Attention, Not So Much Clicking

Mediative has published results of their recent eye-tracking and click through research performed last spring that included local pack and carousel results:  The Evolution of Google Search Results Pages and Their Effects on User Behaviour”. They discuss the local implications in a blog post today. While the study has some methodological issues the results are interesting …

blumenthals.com - Tuesday, September 30, 2014 - 10:08 Loading+Bookmark  

Google Introduces Automatic Item Updates For PLAs

Up to now, Google has systematically disapproved product listing ads when retailers had price or inventory variances between their product feed and the microdata on their sites. Now, to help retailers maintain consistent visibility in PLAs, Google has launched “automatic item updates”… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Tuesday, September 30, 2014 - 9:49 Loading+Bookmark