Automatic AdWords Currency Conversion Now Enabled In Google Analytics

Advertisers that use a different currency in AdWords and Analytics will now be able to easily compare cost data in Analytics. The post Automatic AdWords Currency Conversion Now Enabled In Google Analytics appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Friday, January 23, 2015 - 11:45 Loading+Bookmark  

How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales

Columnist Neil Patel reminds us it’s not the search query itself, but the intent behind it that is important to divine, if we marketers are to effectively drive conversions The post How To Dissect Your Organic Traffic By Intent & Funnel It Into Sales appeared first on Search Engine Land. . About SEO, PPC, SEM, …

searchengineland.com - Friday, January 23, 2015 - 9:45 Loading+Bookmark  

Twitter Teams Up With Bing To Offer Translated Tweets by @mattsouthern

Twitter announced today it is bringing back project it terminated in 2013, which is the ability for users to view tweets in multiple languages. Now the company is teaming up with Bing and its translation engine to make translated tweets a reality once again. You can manually enable the translations by logging in to your …

searchenginejournal.com - 1 week ago Loading+Bookmark  

Know What Your Audience Wants Before Investing in Content Creation and Marketing – Whiteboard Friday

Posted by randfish Content marketing is an iterative process: We learn and improve by analyzing the success of the things we produce. That doesn’t mean, though, that we shouldn’t set ourselves up for that success in the first place, and the best way to do that is by knowing what our audiences want before we …

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Mobile, Twitter, Facebook and Google all Face the Future with Big Changes

This week on the forums, it’s eyes forward to the future in several of the threads. From current trends like mobile usability to how our past may affect the future through the “Right to be Forgotten”. With a proliferation of predictions and musings on what may be to come, January 2015 continues to be a …

internetmarketingninjas.com - 1 week ago Loading+Bookmark  

November’s Google Analytics Blog Insights to Grow Your Business

Here’s your summary of what happened over on the Google Analytics blog, and in the analytics industry in general, in November and how you and your team can take advantage of these developments. 1. Brain Gavin Diamonds Sees 60% Increase in Customer Checkout with Enhanced eCommerece Who Should Care: eCommerce Businesses, practitioners The Gist: Enhanced eCommerce …

seerinteractive.com - 1 week ago Loading+Bookmark  

Bing Also Testing Google’s Search Design Interface

Days after Yahoo was caught testing a Google search design interface, Bing is also caught testing it. The post Bing Also Testing Google’s Search Design Interface appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 week ago Loading+Bookmark  

Can I Ask A Favor?

I know LinkSpiel has been quiet for some time and I appreciate the fact you’ve hung in there and didn’t delete me from your RSS reader. THANK YOU! I took the second half of 2014 off to attend to a couple of personal matters and take a hard look where I was going professionally.  After …

linkspiel.com - 1 week ago Loading+Bookmark  

YP Introduces Cross-Device Retargeting With Local Search Query Data

Local search provider YP (formerly Yellowpages.com) is introducing a new cross-device retargeting capability directed at national advertisers. It combines the company’s high-intent local query data with cross-screen behavior and ad exchange mobile display inventory. To accomplish the… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 1 week ago Loading+Bookmark  

Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived

Contributor Matt Ackley summarizes key findings from Marin’s recently released report. The post Performance Marketing Benchmark Report Holiday 2014: Mobile Has Arrived appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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How to Master Social Listening: Lessons from IKEA

This guest post comes from Marcus Beard at Brandwatch. Read on for a case study on the company’s work with IKEA.   The best solutions to company-wide issues are unavoidable and impossible to ignore. With the ability to break down a bedside table into three slot-together pieces, IKEA appear to possess the engineering prestige usually reserved …

distilled.net - 1 week ago Loading+Bookmark  

The C Major Scale of Analytics

Anybody who’s been in this business for a while knows their ABCs: Acquisition Behavior Conversion It’s built into Google Analytics, for God’s sake: And it’s a tried and true methodology for measuring. Problem is, we’re measuring to take action. If the lifecycle begins and ends with acquisition and conversion, we’re missing a lot of workflow …

portent.com - 1 week ago Loading+Bookmark  

Stop Procrastinating: It’s Time To Address Mobile SEO

Columnist Janet Driscoll Miller explains how to evaluate your mobile performance in organic search so that you can make the case for investing in mobile. The post Stop Procrastinating: It’s Time To Address Mobile SEO appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

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How We Improved Blogger Outreach Placements By 63%

Successful content can stop at publish without an outreach plan in place. As marketers strive to rise above the saturation of content out there, a strong pitch ensures the hard work you’ve done in brainstorming and creation isn’t lost. We’ve covered the basics of effective outreach, but moving into 2015 we’ve been testing a new method that …

siegemedia.com - 1 week ago Loading+Bookmark  

The Many “Deaths” of #SEO Before 2015 by @cognitiveSEO

While you are reading these lines, SEO’s death is probably chronicled in hundreds of articles all over the internet. A simple search on Google for “SEO is dead” generates no less than 42,600,000 results. Before we decide whether SEO is dead or not, we need to clarify what SEO really means. There are a lot of …

searchenginejournal.com - 1 week ago Loading+Bookmark