Content Filter: Using Curation to Make Sense of Content and Grow Your Audience

In his introduction to the first edition of The Exhibitionist, Jens Hoffmann wrote: One measure of the vitality of a discipline is the intensity of the debate surrounding it He was talking about curatorial practice within the context of exhibition making, but his words could so easily apply to almost all aspects of modern day… … - Friday, September 12, 2014 - 6:10 Loading+Bookmark  

Improving Your Ad Campaigns with Advanced Metrics: An Interview with John Gagnon by @johnrampton

As part of our SEJ interview series, I recently caught up with John Gagnon of Bing Ads to discuss advanced metrics and what you should look for in terms of performance on your next campaign. In the video below, John points out what metrics you should be looking at that they might not know about, and what kinds … - Friday, September 12, 2014 - 6:08 Loading+Bookmark  

5 Questions to Consider When Thinking About Bidding on Brand Terms

Bidding on your brand terms can provide a lot of benefits, but it can be costly if you have a lot of competition. So when is bidding on your brand the best strategy? Search Engine Watch – Latest - Friday, September 12, 2014 - 6:06 Loading+Bookmark  

Teach Google About Your Entities by Using Topical Hubs – Whiteboard Friday

Posted by gfiorelli1 I’m not so sure it’s correct to say—as is so common lately—that today’s SEO is a new one, especially with regard to on-site SEO. Many of the things that are necessary today were also necessary in the past: a well-designed information architecture, a great navigation structure, good internal linking, etc. We should talk … - Friday, September 12, 2014 - 2:06 Loading+Bookmark  

Is Google Going to Marry their Knowledge Base with their Search Engine?

Google has been answering queries with its search engine for over 15 years, and has been showing us it can answer questions with facts from its Browsable Fact Repository and/or the Google Knowledge Graph. Might Google at some point bring the two together? To a degree, Google has been merging some results, showing a set … - Thursday, September 11, 2014 - 6:11 Loading+Bookmark  

With Apple’s Help, Google Search Gets Special Info Boxes For iPhone 6 & Apple Watch

Who says rivals can’t work together? If you search on Google for “iPhone 6″ or “Apple Watch,” you’ll discover new information boxes about each product that Google created with the help of Apple. Here’s how it looks for search on iPhone 6: And for the iPhone… . About SEO, PPC, SEM, Search Engines & Search Marketing - Thursday, September 11, 2014 - 5:48 Loading+Bookmark  

PPC and SEO — Shouldn’t They Get Along?

Both pay-per-click advertising and organic listings vie for your attention when you search, but do the two types of search results always have to be at odds, or can savvy marketers use SEO(Search Engine Optimization) and PPC (Pay-Per-Click) in tandem to dominate the search results? Making Portent history, Laura Oden (PPC Strategist) and Kaitlin McMichael … - Thursday, September 11, 2014 - 2:07 Loading+Bookmark  

What’s the Deal With Links From M.Biz? Should You Disavow?

Do links from have a negative SEO impact on your site? Do you need to disavow them to be safe? Search Engine Watch – Latest - Thursday, September 11, 2014 - 2:06 Loading+Bookmark  

SMX East 2014 Speaker Series: What a Winning SEO Agency Looks Like According to Rhea Drysdale

SMX East 2014 Speaker Series: What a Winning SEO Agency Looks Like According to Rhea Drysdale was originally published on, home of expert search engine optimization tips. When Rhea Drysdale, the CEO and co-founder of Outspoken Media, takes the SMX East stage on Oct. 2, I have a feeling it’s going to be a … - Thursday, September 11, 2014 - 12:13 Loading+Bookmark  

Bing’s URL Keyword Stuffing Filter Reduces Traffic to Spam Sites by 75%

Bing says it looked at a number of signals that suggest possible use of URL keyword stuffing and its efforts have since impacted 3 percent of queries. Search Engine Watch – Latest - Thursday, September 11, 2014 - 12:08 Loading+Bookmark  

11 Things George W Bush Taught Me About Social Media

Social media represents a large void in my digital marketing knowledge. I set out to get better in this space and learn more so that I could be a more well-rounded digital marketing specialist. I thought about approaching one of our outstanding Social Media Specialists here at SEP but then I had a moment of … - Thursday, September 11, 2014 - 10:12 Loading+Bookmark  

AdWords Will Drop 2nd Line of Ad Text for Ad Extensions on Mobile

Google says showing ad extensions in more prominent locations will give consumers easier access to information about businesses and will improve mobile ad performance. Search Engine Watch – Latest - Thursday, September 11, 2014 - 10:06 Loading+Bookmark  

Apple Watch Brings Local Search To Your Wrist

We don’t yet know how popular the Apple Watch will be when it goes on sale early next year. A “flash survey” conducted immediately after the announcement showed 33 percent of 1,000 US respondents were potentially interested in buying one. The device carries a wide range of apps… . About SEO, PPC, SEM, Search Engines … - Thursday, September 11, 2014 - 9:51 Loading+Bookmark  

Raise the Bar NOW! Intelligent Copywriting Tactics That Lead to Maximum Conversions

If you are "content" with great content, Please reconsider So you won't repent! Now is the time to get discontent. As 2014 is the year of… OUTSTANDING content! I am not sure how you feel about my mini-poetry style! We can discuss that later According to wikipedia, copywriting is… Copywriting is writing copy for the … - Thursday, September 11, 2014 - 8:13 Loading+Bookmark  

Advanced Link Baiting for Creative SEOs

Did you mean link building? Nah. I didn’t. Around 2005 the term link baiting has become popular to denote a way to Create irresistible content specifically for the top 1% of Internet users, those who own websites, blogs etc. and are actively linking out to others. The so called linkerati. Remember that it was almost… … - Thursday, September 11, 2014 - 8:13 Loading+Bookmark