Get Rid of Your Internal Linking Problem Once and For All

Internal linking is one of those standard (yet woefully underused) SEO tactics that can be very effective. The important thing to remember is that what should be developed is an internal link structure – this means some sort of mapping or strategy, rather than linking randomly as you see fit. This post is going to … - 11 mins ago Loading+Bookmark  

Foursquare: 55 Million Users, 54 Percent Lift Since Relaunch

Whether it’s all part of the master plan or more opportunistic, Foursquare is undertaking a “multimillion-dollar effort” to brand and differentiate itself from Yelp and other local search apps. The campaign will appear in out-of-home locations in New York and Chicago as well as… . About SEO, PPC, SEM, Search Engines & Search Marketing - 37 mins ago Loading+Bookmark  

Apple All In on Indoor Mapping

Apple is slowly and steadily moving into the local space long occupied by Google and doing so with slow and steady intention. I noticed with the rollout of their business listing product, Map Connect, that they were soliciting venues for their indoor Mapping project. Clearly they are looking for large scale venues with large traffic … - 2 hours ago Loading+Bookmark  

Eye Tracking in 2014: How Users View and Interact with Today’s Google SERPs

Posted by rMaynes1 In September 2014, Mediative released its latest eye-tracking research entitled “The Evolution of Google’s Search Engine Results Pages and Their Effects on User Behaviour“. This large study had participants conduct various searches using Google on a desktop. For example, participants were asked “Imagine you’re moving from Toronto to Vancouver. Use Google to … - 6 hours ago Loading+Bookmark  

List Your Business on Apple with Maps Connect

Greg Sterling has reported that Apple has rolled out Apple Maps Connect, a small business listing option for Apple Maps. The service is dead on simple, designed for one off listings for the business owner or someone acting on their behalf. It isn’t clear the maximum number of businesses that can be associated with and … - 12 hours ago Loading+Bookmark  

Google Glass Augmented Reality and Magic Leap Virtual Reality Team Up?

Hat tip to Barbara Starr (follow her on Google+ for interesting news on Semantic Search and new technology developments), who asked the question that is the title to this post (using slighly different words.) The Verge reported this morning that Google leads $ 542 million funding of mysterious augmented reality firm Magic Leap You really … - 12 hours ago Loading+Bookmark  

Apple Launches “Maps Connect,” Self-Service Local Listings Portal

This afternoon Apple notified us of a new self-service portal to add or edit local business listings: Apple Maps Connect. It’s intended for small business owners or their authorized representatives (though not agencies) to be able to quickly and easily add content directly into Apple Maps…. . About SEO, PPC, SEM, Search Engines & Search Marketing - 15 hours ago Loading+Bookmark  

The Easy Guide to Better Blogger Outreach

There’s been a lot of talk around guest posting recently and whether it remains a valid tactic when it comes to SEO and link-building. It does of course, but does require more care than before with regard to where links are placed (bio or in body), as well as if any cold, hard cash has… … - 16 hours ago Loading+Bookmark  

Enterprise SEM & Big Data: An Interview with Ira Kates by @wonderwall7

At Pubcon Las Vegas I had the opportunity to catch up with Ira Kates, Sr. Digital Business Strategist at 360i to discuss his unique experiences of working in both the enterprise and B2C sectors. In the video below, Kates explains the difference between SEM for enterprise versus SEM for the B2C sector: Here are some … - 16 hours ago Loading+Bookmark  

Bing Teams Up With CNN To Let Viewers Give “Real-Time” Feedback On 2014 Election Coverage

Bing is upping its political game, announcing today a partnership with CNN where users can give “real-time feedback” on CNN’s political coverage via Bing Pulse. According to the announcement, viewers will be able to vote on CNN broadcasts during the 2014 US elections, and all the… . About SEO, PPC, SEM, Search Engines & Search … - 21 hours ago Loading+Bookmark  

Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon

Bringing Your Brand Mission & Mobile Strategy to the Next Level: 6 Digital Marketing Lessons from SMX East & Pubcon was originally published on, home of expert search engine optimization tips. It’s been a good month to learn about the latest strategies evolving in Internet marketing, with Search Marketing Expo (SMX) East 2014 and Pubcon … - 22 hours ago Loading+Bookmark  

Google to Localize Call Extensions. Hurrah?

Starting in early November, Google will allow advertisers to use local area codes in their call extensions that utilize Google forwarding numbers.  Previously, you had two options: use your own number and lose the ability to track calls in AdWords, or use an (866) forwarding number randomly assigned to your ads. With this new feature, … - 22 hours ago Loading+Bookmark  

Google Penguin 3.0: Worldwide Rollout Still In Process, Impacting 1% Of English Queries

Google updated their Penguin algorithm with version Penguin 3.0 late Friday night. The Penguin algorithm primarily looks at a site’s backlink profile and may demote a site that appears to have a poor backlink profile. The Penguin 3.0 release was communicated very poorly by Google. With Google… . About SEO, PPC, SEM, Search Engines & … - 23 hours ago Loading+Bookmark  

You’ve Won! An Interview on Running Competitions

Competitions hold huge potential to engage an audience, and to do something fun and fresh with your brand. But many of us online marketers shy away from them, not knowing enough about how they work. Well, Iain Haywood is here to give us the low-down. Founder of The Competition Agency, Iain has bags of experience in … - Tuesday, October 21, 2014 - 8:21 Loading+Bookmark  

4 White Hat Link Building Tactics

Thanks to all of Google's black and white animals (Panda & Penguin), link building has become a very difficult and tedious process. The types and sources of legitimate backlinks are few and far between. Taking any type of shortcut here could very well lead to a penalty from Google. So what can we do as … - Tuesday, October 21, 2014 - 8:21 Loading+Bookmark