Music SEO – 7 Lessons in Brand Optimization for 2015

Posted by evolvingSEO Bands, music, and SEO – A different paradigm For B2B or ecommerce, people often discover your brand with commercial queries like “dining room lamps” or an informational search like “how to fix a dishwasher”.  Then they look around your site, your social profiles, get retargeted—before ever making a purchase—but in many cases that journey started with …

moz.com - 1 hour ago Loading+Bookmark  

Why Suing Over A Review Is Rarely a Good Idea – The Case Of Dog Tranquility

Dave Oremland sent me a Washington Post article last week detailing a case where small business owner Colleen Dermott of Dog Tranquility in Burke, VA was suing a client for $ 65,000 that had left bad reviews on Yelp and Angie’s List. She claimed that the client,  Jennifer Ujimori, in leaving a bad review had made …

blumenthals.com - 11 hours ago Loading+Bookmark  

Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath

A book review of Ann Handley’s Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. The post Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath appeared first on Search Engine Journal. Search Engine Journal

searchenginejournal.com - 21 hours ago Loading+Bookmark  

The Evolution of Keyword Research Tools [Infographic] by @jonharules

Let’s look back at the various keyword research tools that were developed to help us make our content stand out in the vast online ocean. The post The Evolution of Keyword Research Tools [Infographic] by @jonharules appeared first on Search Engine Journal. Search Engine Journal

searchenginejournal.com - Saturday, March 28, 2015 - 8:09 Loading+Bookmark  

Google My Business Improves Contextual Help – Tests Integration of Call Back

It appears that Google is improving access to their Help files from within Google My Business and is apparently testing moving access to phone support directly into the GMB dashboard. Apparently, in checking with international friends, this feature is currently US only. This is a screen shot of the new Help panel from within GMB …

blumenthals.com - Saturday, March 28, 2015 - 8:08 Loading+Bookmark  

More on Mobile, Google’s Domains, Microsoft’s Browser Makeover Plus Link & Content Discussions

The impending mobile update or “Mobilegeddon” is infiltrating the consciousness of most webmasters, SEOs and our communities  with multiple threads on mobile usability popping up across the forums. People are also talking about Google over the recent ranking success of their new product, Google Domains.  And while content, linking and even Microsoft get a little …

internetmarketingninjas.com - Friday, March 27, 2015 - 8:10 Loading+Bookmark  

Apps: The New SEO Frontier?

Apps: The New SEO Frontier? was originally published on BruceClay.com, home of expert search engine optimization tips. On Feb. 26, Google announced it would “surface content from indexed apps more prominently in search.” This announcement brings up an important question for digital marketers: are apps the new SEO frontier? Did Someone Say Ranking Boost? Google’s …

bruceclay.com - Friday, March 27, 2015 - 4:29 Loading+Bookmark  

Jordan Koene on Preparing Your 2015 Marketing Strategy by @wonderwall7

Searchmetrics’ Jordan Koene is a speaker at our SEJ Summit Dallas conference on March 31st, where he’ll cover “What You Did Not Plan for in 2015″. No one wants to be left unprepared, so Jordan’s tips will help us become more prepared for what we can’t always expect. He gives tips on how to prepare …

searchenginejournal.com - Friday, March 27, 2015 - 10:09 Loading+Bookmark  

What Does an SEO Do In Their Day-to-Day Work – Whiteboard Friday

Posted by randfish There’s a common misconception that SEO is a “one and done” task — that you clean up and optimize a site, and once that’s done, you can focus your efforts elsewhere. There’s so much more to the day-to-day work of an SEO, though, and in today’s Whiteboard Friday, Rand walks us through those …

moz.com - Friday, March 27, 2015 - 2:01 Loading+Bookmark  

Report: Mobile Search Queries 29 Percent Of Total But Growth Modest

Search query percentages don’t line up with overall usage trends. The post Report: Mobile Search Queries 29 Percent Of Total But Growth Modest appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Thursday, March 26, 2015 - 1:45 Loading+Bookmark  

Twitter Launches its own Live Streaming App, Periscope, to Compete with Meerkat by @mattsouthern

Interest has been building in new live streaming app, Periscope, ever since news broke weeks ago that it was acquired by Twitter. When competitive live streaming app, Meerkat, stole everyone’s attention at SXSW, eyes were once again on Twitter and Periscope to see what they would bring to the table to compete with the latest …

searchenginejournal.com - Thursday, March 26, 2015 - 12:09 Loading+Bookmark  

5 PPC Testing Myths & Mistakes: How To Avoid Them!

Columnist Mona Elesseily has run a lot of landing page tests over the course of her career — and seen a lot of these mistakes repeated over and over again. The post 5 PPC Testing Myths & Mistakes: How To Avoid Them! appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines …

searchengineland.com - Thursday, March 26, 2015 - 11:45 Loading+Bookmark  

Why Your B2B Brand Needs to be on Instagram

Over 300 million people are on Instagram these days. This creative, visually-led social network is rapidly becoming a place where people hang out online, engage with brands and find content to share. And many brands have fast cottoned on, like Instagram-devotees MailChimp and Microsoft who reap the benefits of this huge, engaged audience. Yet many …

distilled.net - Thursday, March 26, 2015 - 10:11 Loading+Bookmark  

WSJ Report Suggests Intervention In FTC’s Google Investigation By White House

Article asserts Google lobbying affected agency’s decision in antitrust case. The post WSJ Report Suggests Intervention In FTC’s Google Investigation By White House appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Thursday, March 26, 2015 - 9:45 Loading+Bookmark  

Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany

Star ratings for specific products appear in product listing ads. The post Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Thursday, March 26, 2015 - 7:45 Loading+Bookmark