A Guide to Google+ Marketing

Many people discount Google+ as one of the more powerful social media marketing resources due to its perceived lack of popularity when compared to Twitter, Facebook and LinkedIn. However, discount its value at your peril if you’re carrying out digital marketing for clients and/or a business. This is especially true as G+ is a Google… …

blog.positionly.com - 17 hours ago Loading+Bookmark  

Competitive Analysis: A Look Into the Online Food Industry by @VogelLara

The Internet has brought many changes to our lives, from the way we communicate to how we work and entertain ourselves. Today, I will discuss how the Internet has revolutionized one of the most ancient and essential practice of us human beings: eating! Nowadays, how many of us still have time to spend shopping at supermarket, …

searchenginejournal.com - 17 hours ago Loading+Bookmark  

How I Came to Love Entities

I recently revisited a web site that I worked on almost a decade ago, and one of my favorite pages on the site no longer exists, but its spirit and inspiration remains. The site was Baltimore.org, at the time for the Baltimore Area Convention and Visitors Association, and has since been rebranded to the more …

seobythesea.com - 23 hours ago Loading+Bookmark  

Microsoft Execs Lay Out Strategy For Growing Bing’s Market Share: “We’re Putting Search Where People Are”

At a Bing Ads Next event in Redmond, Washington yesterday, Microsoft executives outlined the roadmap ahead for Bing and Bing Ads, which powers paid search advertising on both Bing and Yahoo. In discussing the evolution of Bing and the way Micosoft is thinking about search, Rik van der Kooi,… . About SEO, PPC, SEM, Search …

searchengineland.com - Friday, October 24, 2014 - 11:46 Loading+Bookmark  

The Top 4 Opportunities to Leverage SEO & Social Media

Social media and the search engines are intrinsically connected which presents a unique opportunity to leverage both marketing channels to help grow your business. The major search engines like Google, Yahoo and Bing take hundreds of factors into consideration when ranking a website to relevant searches. Social media has become another one of the factors… …

blog.positionly.com - Friday, October 24, 2014 - 10:11 Loading+Bookmark  

How to Diagnose and Cure 9 Major Content Marketing Problems by @CopyPress

Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems. Symptom 1: No Steering Wheel, No Focus Using content marketing without a strategy is like trying to drive a car without a steering wheel – you will …

searchenginejournal.com - Friday, October 24, 2014 - 10:09 Loading+Bookmark  

Google+ Pushes “Promoted Posts”

While not a new feature, +Post ads have only made a subtle appearance until now. It looks like somebody at Google decided to give the little used feature a little boost. Some webmasters are reporting a new prompt popping up with the following message:   I can think of only one other such attempt at advertising through Google+ …

dejanseo.com.au - Friday, October 24, 2014 - 10:04 Loading+Bookmark  

Video Games Added To Google’s Knowledge Graph

Google is upping its game for gamers, now including video game information in its knowledge graph. Search queries on video games will result in a knowledge graph panel that includes details like the game’s release date, supported platforms, developers, review scores and more. In a report on… . About SEO, PPC, SEM, Search Engines & …

searchengineland.com - Friday, October 24, 2014 - 9:49 Loading+Bookmark  

How to Find the Best Infographic Agency or Designer – A Checklist

A few years ago, finding a great infographic agency or designer wasn't too hard because there were only a handful of options to choose from. Today, on the other hand, there are hundreds of portfolios online claiming expert skills in visualizing information. Unfortunately, this leads people to choosing a vendor based on budget, which often …

searchenginepeople.com - Friday, October 24, 2014 - 8:16 Loading+Bookmark  

Finding Hidden Content Opportunities For Your Local Website

Once you’ve fulfilled your website’s basic content needs, you’ll need to up the ante to stay competitive in search engines. Contributor Rachel Lindteigen shares some tips. The post Finding Hidden Content Opportunities For Your Local Website appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - Friday, October 24, 2014 - 7:46 Loading+Bookmark  

Is It Possible to Have Good SEO Simply by Having Great Content – Whiteboard Friday

Posted by randfish This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today’s Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important by Google. For …

moz.com - Friday, October 24, 2014 - 2:02 Loading+Bookmark  

Apologies for Lost Comments (Updated)

I recently asked my web host to move my site to another server. During the migration, which seems to have taken content from the site from a week ago, and moved it to the new server today, without my last four posts or the comments that were left on them. I was able to rescue …

seobythesea.com - Friday, October 24, 2014 - 12:05 Loading+Bookmark  

Announcing LocalUp Advanced: Our New Local SEO Conference (and Early Bird Tickets!)

Posted by EricaMcGillivray That’s right, Moz fans, we’re diving into the the Local SEO conference space. Join us Saturday, February 7th in Seattle as we team up with Local U to present LocalUp Advanced, an all-day intensive local SEO conference. You’ll learn next-level tactics for everything from getting reviews and content creation to mobile optimization and …

moz.com - Thursday, October 23, 2014 - 4:03 Loading+Bookmark  

Updated: SEO For Beginners

If you are new to SEO, I hope you’ll find my updated ‘beginners guide’ to search engine optimisation of use. Please share if you do You can now hire me to help with your seo efforts, direct through my website. See http://www.hobo-web.co.uk/seo-audit/. Hobo

hobo-web.co.uk - Thursday, October 23, 2014 - 1:13 Loading+Bookmark  

750 Popular Subreddits, Categorized by Industry and Submission Type

As a central hub for understanding customers and promoting content, Reddit is a goldmine. Reverse engineering success on Reddit has worked well at our agency, but over time, we encountered a roadblock. How do we filter through the thousands upon thousands of subreddits to create content with the largest distribution potential? Finding relative subreddits for clients …

siegemedia.com - Thursday, October 23, 2014 - 12:11 Loading+Bookmark