Looking Back At The Top 13 PPC Marketing Articles Of 2014 (So Far)

Yes, it’s that time of year again already. You haven’t even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to compile their “Best [insert topic here] Articles of 2014″ lists. Well, this round-up of 2014’s best paid search articles… . About SEO, PPC, SEM, Search Engines & Search Marketing

searchengineland.com - 13 hours ago Loading+Bookmark  

How To Write A Meta Description That Gets Click-Throughs

I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog: Google reiterated this point yet again in 2009 in a post stating that the meta keywords tag was not used as a ranking signal:… . About SEO, …

searchengineland.com - 15 hours ago Loading+Bookmark  

How To Get More Publicity For Your Business: Interviews With Two Experts by @johnrampton

At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on PR and getting publicity: John Boitnott of Inc Magazine, and Lisa Buyer of The Buyer Group. One is a reporter and the other is the CEO of a PR agency. If you have been trying to get coverage on …

searchenginejournal.com - 17 hours ago Loading+Bookmark  

German Legislator Calling For Google Breakup Has Serious Conflict Of Interest

The German member of the European Parliament behind the call to break up Google, Andreas Schwab, has a conflict of interest. According to the NY Times, he has ties to and earns money from a German law firm that represents anti-Google publishing interests in Germany. German publishers lobbied for… . About SEO, PPC, SEM, Search Engines …

searchengineland.com - 17 hours ago Loading+Bookmark  

You’ve Got 24 Hours: Ready, Set, Get Learning

The best things in life are free, right? That’s why we’re excited to be swinging open the doors to our online training platform, DistilledU once more for another worldwide virtual Open Day next Wednesday 3rd December. On this day you’ll be able to access the whole thing for free. So whether you want to knuckle down …

distilled.net - 19 hours ago Loading+Bookmark  

What New SEOs Don’t Know Unless You Tell Them: A Reminder from Outside the Echo Chamber

Posted by RuthBurrReedy SEO experts spend multiple hours a week reading blogs, social media and forums to stay abreast of the latest search engine developments; we spend even more time testing and measuring tactics to figure out what works best for our sites. When you spend so much of your time thinking, talking and learning …

moz.com - Wednesday, November 26, 2014 - 2:01 Loading+Bookmark  

According To Google, Barack Obama Is King Of The United States

Ask Google who is the [King Of United States] and Google will inform you that it is Barack Obama, the current President of the United States. The Google Answer is pulled from Breitbart, a story they posted five days ago named All Hail King Barack Obama, Emperor Of The United States Of America! It… . …

searchengineland.com - Tuesday, November 25, 2014 - 5:45 Loading+Bookmark  

Guide to Using Call Tracking for Local Search

I wanted to circle back to the call tracking issues in local. In my previous post, I wrote a great deal about where it doesn’t work. I also have wanted to cover where and how it does work. It made sense to me to ask someone in the industry to put it together so I …

blumenthals.com - Tuesday, November 25, 2014 - 2:10 Loading+Bookmark  

Bad Behaviors That Make Me a Better Project Manager

I have learned over the years that there are a few behaviors which are normally considered impolite polite or taboo, but are extremely helpful when it comes to managing projects and teams and getting things done. Saying NO: For a Libra, saying no is not easy. I like to have balance and harmony, make people happy. So saying …

portent.com - Tuesday, November 25, 2014 - 2:10 Loading+Bookmark  

4 Predictions for Mobile Marketing and Call Tracking in 2015 – December 9 Webcast

Mobile search exploded in 2014, and next year it is promising to be even bigger. So what’s ahead in 2015? Join us for this December 9th Digital Marketing Depot webcast to learn what the growth of mobile search will mean for your business in 2015. John Lee of Clix Marketing and Jason Wells and McKay… …

searchengineland.com - Tuesday, November 25, 2014 - 1:45 Loading+Bookmark  

How To Measure The Success Of Call Tracking: Interviews With Two Experts by @johnrampton

At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on call tracking: Chris Cox of Invoca, and John Busby of Marchex What’s working in call tracking and what isn’t? How can marketers better measure the success of their call tracking efforts? I used the time with these experts …

searchenginejournal.com - Tuesday, November 25, 2014 - 12:11 Loading+Bookmark  

Google Quietly Updates The International Targeting Hreflang Webmaster Tools Reporting

Google has updated the “accuracy” of the reporting within the Google Webmaster Tools International Targeting section. On November 18th, Google said: Google refined the accuracy for reporting hreflang tags. This update might show as a sudden change in the report graph. You now may see an… . About SEO, PPC, SEM, Search Engines & Search …

searchengineland.com - Tuesday, November 25, 2014 - 11:46 Loading+Bookmark  

Identifing Data to Fuel Your PPC Strategy

The post Identifing Data to Fuel Your PPC Strategy appeared first on White.net. White.net » Blog

seoptimise.com - Tuesday, November 25, 2014 - 10:08 Loading+Bookmark  

Yahoo Test Removes Display URLs On Select Text Ads

Yahoo appears to be running a new test on search ads in which the display URL isn’t displayed in the ads. What’s interesting, though, is that the display URLs aren’t removed on all the ads within a SERP — some ads do have a display URL showing. Above is a screenshot captured… . About SEO, …

searchengineland.com - Tuesday, November 25, 2014 - 9:46 Loading+Bookmark  

Digital Dojo: What Do George Takei, Liam Neeson, And Henry Ford Have In Common?

You learn something new every single day. For example, if you were to watch every single of episode of HBO’s Game of Thrones in succession, it would take you 30 hours. Also, French explorer Napoleon wasn’t actually a midget, and dogs sweat through their foot pads. It’s all pretty cool if you think about it. …

internetmarketingninjas.com - Tuesday, November 25, 2014 - 8:09 Loading+Bookmark