Top 5 Takeaways From an Internship at SEER

Hey there! My name is Marissa, and I’ve been lucky to call myself SEER’s digital marketing intern for the last few months.  During my time at SEER, I was fortunate enough to work in each of our three departments–SEO, PPC, and Analytics. Each rotation started with training sessions with different employees having hopes that I … - 13 hours ago Loading+Bookmark  

Is Email Marketing Effective? Three Examples That Prove It Is by @

Email marketing gets a bad rap. Sure, it’s not quite as embarrassing as direct mail (which is somehow a $ 12 billion per year industry), but it’s pretty close. Many marketers have been seduced by social media advertising, perceiving it to be not only “cooler,” but also more effective than email marketing. There’s no denying … - 15 hours ago Loading+Bookmark  

Search In Pics: Google Hanukkah, DMOZ Mozzie & Google’s Double Rainbow

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s Double Rainbow: Source: Google+ Mozzie From DMOZ: Source:… . About SEO, PPC, SEM, Search Engines … - Friday, December 19, 2014 - 1:45 Loading+Bookmark  

Why Android in Car is Very Unlikely to Happen

Reuters has an exclusive report that Google’s next version of Anroid will be car ready for use without a phone. “Allowing drivers to enjoy all the benefits of the Internet without even plugging in their smartphones“. I have a hard time seeing this happening.  For a number of reasons. Cars, like the iPhone, are integrated … - Friday, December 19, 2014 - 12:09 Loading+Bookmark  

Despite Documented Performance Lift Brands Still Confounded By Local Search

Remarkably there are still marketers out there that don’t “get” local search or why marketing campaigns should be localized. There are numerous studies and reports that indicate localized display and local search campaigns (on the PC and mobile) outperform “national”… . About SEO, PPC, SEM, Search Engines & Search Marketing - Friday, December 19, 2014 - 11:45 Loading+Bookmark  

Big Structured Web News: Google Transferring Freebase to Wikidata #SEOQA

Google announced this week that they will be shuttering and the data will be available on wikidata on June 30, 2015. With all the talk around structured data, entities, and the knowlege graph, I naturally wondered if this signaled anything from those other initiatives. The following quote in the post provides some clarification: “So we’ve … - Friday, December 19, 2014 - 10:10 Loading+Bookmark  

Yahoo: All I Want For Christmas is the Ability to Remove Dupes – All I Got was a Christmas Card

Yahoo sees fit to send me a Christmas card. My Christmas message to Yahoo: Save the Bandwidth and FIX YOUR PRODUCT. There was a post in the Local U Forum the other day pleading for help with dupes at Yahoo. Here was Nyagoslav’s response: “There is currently no way to remove duplicate listings on Yahoo! … - Friday, December 19, 2014 - 10:08 Loading+Bookmark  

Google Maps, Yelp & Local SEO In 2015

When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your… . About SEO, PPC, SEM, Search Engines & Search … - Friday, December 19, 2014 - 9:46 Loading+Bookmark  

Think Big, But Cautiously When Transitioning PPC Accounts by @Matt_Umbro

During my career, I’ve been involved in many PPC sales. Whether conducting an audit, answering questions, or helping with projections, I have assisted in nearly every step of the process. For me, the sales portion is the easy part. What I’ve constantly tried to improve over the years is my ability to better transition accounts. … - Friday, December 19, 2014 - 8:10 Loading+Bookmark  

Bing Search Adds AMBER Alerts

Bing sources data from National Center for Missing & Exploited Children databases for their new AMBER alert box. The post Bing Search Adds AMBER Alerts appeared first on Search Engine Land. . About SEO, PPC, SEM, Search Engines & Search Marketing - Friday, December 19, 2014 - 7:45 Loading+Bookmark  

Information Architecture for SEO – Whiteboard Friday

Posted by randfish It wasn’t too long ago that there was significant tension between information architects and SEOs; one group wanted to make things easier for humans, the other for search engines. That line is largely disappearing, and there are several best practices in IA that can lead to great benefits in search. In today’s … - Friday, December 19, 2014 - 2:01 Loading+Bookmark  

Website Security, Facbook Business and Search and a Spanish Lack of Inquisiton

Security pops ups as a common theme in discussions this week on a few different levels. Talk of website security has been on the front burner since Google wrote about HTTPS as a ranking factor. Other issues of security, choice and prosperity have emerged this week as interesting topics for debate and discussion. Google Proposes … - Thursday, December 18, 2014 - 6:11 Loading+Bookmark  

Is Duplicate Content Really a Problem?

The short answer is yes. We have written extensively on the subject before: SEO Obviousness: Duplicate content sucks, Duplicate content sin #1: Pagination, Duplicate content sin #2: Default page linking, SEO worst practices: The content duplication toilet bowl of death, and 5 SEO Strategies We Swear Aren’t Going Anywhere. So we have done our due … - Thursday, December 18, 2014 - 12:08 Loading+Bookmark  

How we Generated $200k in Leads in Four Months

This post is intended for the intermediate to advanced online marketer interested in small business growth and looking for tips on keyword research and on-page optimization. I’ll be covering a real life example from my small business to show how we executed this keyword research test and the revenue in leads that’s resulted thus far.  … - Thursday, December 18, 2014 - 10:12 Loading+Bookmark  

14 Brands Who Owned Tumblr This Year by @albertcostill

If you’ve been paying attention to Tumblr, you may have noticed the micro-blogging platform and social networking website has been making some tech headlines recently. On November 25, the Global Web Index announced Tumblr surpassed Instagram as the fastest growing social platform. According to their research, Tumblr’s active user base has grown astoundingly 120% within the last six … - Thursday, December 18, 2014 - 10:08 Loading+Bookmark